Summary
Overview
Work History
Education
Skills
Interests
Competencies
Certifications
Accomplishments
Timeline
Generic

Ankita Pandey

Manager, Digital Marketing
Mumbai

Summary

Dynamic and results-oriented Marketing Analyst with over 7 years of experience, excelling in data-driven decision-making. Possessing a comprehensive understanding of data analysis, project management, and stakeholder coordination, leveraged tools such as Google BigQuery, SQL, Tableau, and Advanced Excel to drive impactful marketing strategies. Adept at handling complex data sets to extract actionable insights, tackle marketing challenges and deliver insightful reports that drive business growth. With strong communication skills, effectively collaborated with cross-functional teams and stakeholders to ensure alignment and achieve project objectives

Overview

8
8
years of professional experience
3
3
Languages

Work History

Manager, Digital Marketing

Priceline
04.2021 - Current
    • Collaborated with different cross-functional teams for effective execution of digital campaigns, resulting in improved segmentation and targeting.
    • Developed data-driven marketing strategies to maximize ROI with focus on enhancing customer engagement and retention. Implemented an analytical framework to track performance , enabling continuous improvement in strategy execution.
    • Effectively analyzed complex data sets to extract actionable insights, monitored KPIs, translated data into strategic decisions, and effectively communicated findings to diverse stakeholders.

Analyst

Willis Towers Watson
6 2017 - 04.2021
  • Analyzed and modeled data of all sizes across vendor models like RMS and AIR, to create insightful reports and helped clients better understand catastrophe exposure and loss.
  • Assessed data quality, identified issues, and utilized advanced Excel and SQL queries to extract and format information efficiently
  • Maintained clear records of clients' modeling and underwriting objectives, ensuring timely report delivery, and support team members in enhancing operational processes.

Research Intern

Centre For Monitoring Indian Economy Pvt. Ltd.
05.2016 - 06.2016
  • Conducted macroeconomic based research for Economic Outlook on indicators of National Accounts Statistics of India. Motive was to study reasons and impact of changes in base year for calculating gross domestic product, from 2004-05 to 2011- 12, due to changes in socio-economic environment of the country.

Education

Master of Business Administration (Part-time) - Marketing

Narsee Monjee Institute of Management Studies
Mumbai, India
04.2001 -

Master of Arts - Economics

Mumbai School Of Economics And Public Policy
Mumbai, India
04.2001 -

B.Sc (Hons.) - Economics

University of Calcutta
Kolkata, India
04.2001 -

Skills

Google BigQuery, SQL

Google BigQuery, SQL

Google BigQuery, SQL

Google BigQuery, SQL

Google BigQuery, SQL

Interests

Dancing

Travelling

Volunteering

Competencies

  • Strong analytical and problem-solving abilities
  • Adept at time management with attention to details.
  • Excellent communication and interpersonal skills
  • Proactive project and team management.

Certifications

  • Digital Marketing and Analytics; Indian School of Business
  • Post Graduate Diploma in Data Science; National Institute of Securities Market
  • Python for Data Science and AI; IBM and Coursera
  • Data Analysis with Python; IBM and Coursera
  • Data Visualization with Python; IBM and Coursera
  • Tableau A-Z : Hands on Tableau training for Data Science; Udemy
  • Microsoft Excel - Beginner to Advanced, Basic Data Visualization; Udemy

Accomplishments

  • Contributed in the formation of an ERG at Priceline that focuses on creating an inclusive workplace
  • Awarded multiple certificates for contributions to volunteering initiatives, demonstrating dedication and community impact.
  • Certificate of Recognition for outstanding achievement and contribution towards excellence in performance, Willis Towers Watson

Timeline

Manager, Digital Marketing

Priceline
04.2021 - Current

Research Intern

Centre For Monitoring Indian Economy Pvt. Ltd.
05.2016 - 06.2016

Master of Business Administration (Part-time) - Marketing

Narsee Monjee Institute of Management Studies
04.2001 -

Master of Arts - Economics

Mumbai School Of Economics And Public Policy
04.2001 -

B.Sc (Hons.) - Economics

University of Calcutta
04.2001 -

Analyst

Willis Towers Watson
6 2017 - 04.2021
Ankita PandeyManager, Digital Marketing