Ankita Ramvir Singh
General Manager (Digital Marketing)
Summary
A dynamic and results-driven sales and marketing professional with 12 years of experience in both B2B and B2C environments. Adept at leveraging marketing analytics to inform strategy and optimize campaigns across SEO, email marketing, and paid social. Proven ability to drive lead generation and pipeline growth, with hands-on expertise in the HubSpot platform. Seeking to apply a unique blend of sales acumen and data-driven marketing skills to build and execute high-impact demand generation programs.
Overview
12
12
years of professional experience
Work History
General Manager (Digital Marketing)
Process Engineering Solution
06.2022 - Current
- Directed a team of 3 specialists to execute a unified demand generation strategy, which resulted in a 30% increase in MQL volume.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Led website redesign to provide detailed company information, resulting in improved visitor retention and a 20% increase in average session duration.
- Created official company page on various social media platforms to facilitate interaction with customers.
Marketing Specialist
Chinsay
09.2019 - 05.2022
- Assessed account-based marketing strategy for new demand generation and customer expansion.
- Monitored campaign analytics closely, quickly adjusting strategies based on real-time insights.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Orchestrated product demonstrations at industry events, generating interest and facilitating lead capture.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
Sales Engineer
Emerson Automation Solutions
12.2018 - 08.2019
- Increased sales revenue by consistently meeting and exceeding sales targets through effective client presentations and product demonstrations.
- Gained customer acceptance by demonstrating cost reductions and operations improvements.
- Conducted market research to identify new business opportunities and inform product development.
- Provided technical support to customers during pre-sales consultations, addressing concerns, and offering solutions tailored to their needs.
- Developed customized proposals that demonstrated a clear understanding of client requirements and offered compelling solutions to meet their unique needs.
Senior Sales Executive
Endress+Hauser
04.2015 - 12.2018
- Collaborated with the sales team to develop and execute sales strategies that aligned with business goals.
- Conducted product presentations and demonstrations for customers to showcase Endress+Hauser's solutions.
- Developed and maintained relationships with key customers to identify their needs and provide solutions that met their requirements.
- Provided technical expertise and support to customers to ensure successful implementation and use of Endress+Hauser products.
- Utilized tools such as CRM software, Excel, and PowerPoint to support sales activities and communicate findings and recommendations to stakeholders.
- Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
Internal Sales Representative
Hy-Tech Controls
08.2013 - 03.2015
- Handled inbound prospect calls to provide product information, answer questions and resolve purchase hesitations.
- Supported sales representatives with enquiry quotations.
Skills
Demand Generation: Campaign Strategy, Full-Funnel Marketing, Lead Nurturing
Digital Marketing: SEO (On-page, Off-page, Technical), SEM/PPC, Paid Social (LinkedIn, Facebook), Digital Advertising
Inbound Marketing: Content Marketing, A/B Testing
Email Marketing: Campaign Execution, List Segmentation, A/B Testing, Automation
Account-Based Marketing (ABM): Account Targeting, Sales & Marketing Alignment, Multi-channel Campaigns
Marketing Automation: HubSpot (Expert)
CRM: HubSpot CRM
Analytics & Reporting: Google Analytics, Google Tag Manager
Strategic Planning: Demand Generation Strategy, Budget Management, Performance Forecasting
Team Leadership: Mentorship, Cross-Functional Collaboration, P&L Management
Sales Enablement: Sales & Marketing Alignment, MQL/SQL Definitions, Lead Hand-off Processes
Data Analysis: ROI Analysis, Funnel Metrics (MQL, SQL, Pipeline Contribution), Data-Driven Decision Making
Communication: Stakeholder Management, Presentation Skills, Inter-departmental Collaboration
Other Tools: Asana/Trello, AI Tools for Marketing (ChatGPT)
Timeline
General Manager (Digital Marketing)
Process Engineering Solution
06.2022 - Current
Marketing Specialist
Chinsay
09.2019 - 05.2022
Sales Engineer
Emerson Automation Solutions
12.2018 - 08.2019
Senior Sales Executive
Endress+Hauser
04.2015 - 12.2018
Internal Sales Representative
Hy-Tech Controls
08.2013 - 03.2015