Ashwin Kumar H J

1. Creation and successful implementation of cataloging, Merchandising and campaign activities across a wide range of digital platforms like Linkedin, Meta, Google, Cred, Amazon, Flipkart, bigbasket Jiomart, Indiamart, Shopify, Phonepe . Responsibilities include increasing AOV, ROAS, ROI, LTV, ORM, optimizing content, keywords, bidding, CPC, CTR and marketing campaigns across multiple products and systems, and monitoring platforms to make sure campaigns are running properly.

2. Prepare and manage the digital marketing budget and Media Planning and Buying for Brand Swa Artisanal Syrups.

3. Build, plan, manage, and implement the Go to Market and digital marketing strategy for Brand Swa Artisanal Syrups - SEO, SMM, SMO, Campaign Management, Retargeting (Search, Display, Video, Mobile, Native ads, etc.), Email Marketing, Content Marketing, and Influencer Marketing.

4. Manage and supervise campaigns that are running on leading marketing platforms (Google, FB & Insta,LinkedIn, Interakt, Mail Modo, Youtube,etc.)

5. Liaise with the website design and development team. Lead, supervise and motivate members of the Ecommerce, creative, and brand servicing team.

6. Conceptualized and execution of external and internal campaigns, both business and brand-build-oriented. Performing Competitor and Market Survey of Avg - Market Pirce, Estimated Daily Sales, Developing online communication strategy and measuring ROI

7. Conceptualized and developed Brand Strategy for Leadgen, Events, Social Media and Ecommerce channels.

9. Content marketing for brand positioning and messaging frameworks. Initiating processes & implementing best practices of Online Reputation Management for a beverage brand.

10. Creating content solutions for brands that sustain themselves in digital media organically. and Managing & creating influencer strategies for campaigns.

11. Identify & Analyze TG’s characteristics, behavior & media habits to tap users in an appropriate environment for brand awareness, consideration, leadgen and conversion funnel

12. leveraged social listening techniques to derive trends and develop insights about the brand, created a content strategy for digital campaigns designing them for maximum engagement & optimum reach

13. Identified, Planned and Successfully executed the brand events like AAHAR, World Coffee Conference and Food Connoisseurs India Convention, achieved great brand retention with 1000+ Leads across the events and closed the clients through funnel based email, whatsapp and linkedin Campaigns.

14. Launched 30+ New Flavors of SWA for Winter and Summer Seasons with Sales deck, landing page flow and also mapping content and design flow of the Menu with help of mixologist.

15. Have Managed Few Freelance Consultants for Web Design and Development and closely worked with a full fledged digital marketing agency called brandsheep to get the content piece done for sales deck, social, product promotion, event deliverables and content pieces for google, meta, linkedin Campaigns.

16. Successfully Created A+ Premium Content in Amazon, Triggered 40+ Campaigns for Swa and Optimized 390+ keywords with 5.8 ROAS on an Averge for non brand keywords and 15.8 ROAS for the brand keywords. CTR of 0.78 and 8.92 CPC and ACOS of 22% with a CAC of 28.25 and AOV of 754 RS in the span of 1 years. Also Indexed 500+ Organic keyword for the Brand.

17. Enhanced performance and growth strategies are implemented across diverse platforms such as Linkedin, Meta, Google, Youtube, Phonepe, Cred, and Eskimi. Daily, weekly, and monthly Standard Operating Procedure (SOP) tracking and report generation are conducted meticulously for each platform, ensuring systematic monitoring and analysis to drive continual improvement.

18. Collab and Ad Shoot for content has been planned and executed with clients in Barista, Sardharji baksh, Bublin, Blr Brew, Thirdwave and Little Itally. New Launch Product Photoshoots has been strategized for ecommerce and 3D modeling.

19. Creation and tracking of job stories using slack and Trello to montior the status of the task and sprint.

20. End to End Mapping of funnel for Sales across Shopify, Bigbasket, Flipkart, Jiomart, Cred, Amazon, Dunzo ONDC, Swiggy handpicked, Petpooja, Indiamart.

21.Establishing a resilient B2B portfolio, yielding an impressive 2.5 crore rupees monthly, alongside a dynamic B2C brand portfolio totaling 12 lakh rupees per month, and a thriving D2C segment generating 3 lakh rupees per month. With 15 SKUs in B2C and D2C, and 60 SKUs in B2B, SWa extensive reach and profound impact span across varied market segments, fostering a well-rounded and prosperous revenue stream.

22. Recovering the Shopify Audience through interakt and Gamification targeting them through the interakt campaigns for Abandoned checkouts, remarketing the Discount to the custom audience.

23. Reduced operational costs through comprehensive process improvement initiatives and resource management.

24. Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth

25. Launched new products and services with thorough market research, leading to increased revenue growth.

• Planning and Scheduling of Sponsored Product ads, Sponsored Brands ads, and Product Display ads in Amazon for Vijay Gold and Master Cook Products.
• Amazon PPC, Conversion Rate Optimization in ROAS, Digital Ads Content and CTA Optimization
• Google Search and Display Ads for new product launch in big basket and New Website Development for Saroj Agro, Master Cook.
• Campaign Management (Search, Display, Video, Mobile, Native ads, etc.), Email Marketing, Content Marketing, and Influencer Marketing.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Creating content solutions for brands which sustain themselves in digital medium organically. and Managing and creating influencer strategy for campaigns.
• Content marketing for brand positioning and messaging frameworks. Initiating processes & implementing best practices of Online Reputation Management for FMCG brand.
• Established Vijay and Master Cook as Top 7 and 10 Best Sooji Brands of India 2021 Positive outlook for Indian e-commerce buyers.
• Conceptualized and developed a 1 Year Brand Strategy for Social Media and Ecommerce channel
• Conceptualized and execution of external and internal campaigns, both business and brand build oriented.
  Developing online communication strategy and measuring ROI.
• Identify & Analyze TG’s characteristics, behavior & media habits to tap users in an appropriate environment.
• leveraged social listening techniques to derive trends and develop insights about the brand, created a content strategy for forthcoming digital campaigns designing them for maximum engagement and optimum reach.
• Manage and oversee campaigns running in leading marketing platforms (Google, FB & Insta, Quora, LinkedIn, YouTube, Twitter, BlinkIt, SuprDaily, Swiggy Instamart Big basket.)
• Liaise with website design and development team. Lead, supervise and motivate members of Ecommerce, creative, and brand servicing team.
• Building a robust B2B portfolio generating 20 crore rupees per month and a dynamic B2C brand portfolio amounting to 5Cr rupees per month, and D2C portfolio of 1lakh per month with 25 Skus in B2C, D2C and 40 SKus in B2B. Our comprehensive reach and impact extend across diverse market segments, ensuring a balanced and lucrative revenue stream.

• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
• Build, plan, manage, and implement the overall digital marketing strategy for Brands Vijay and Master Cook - SEO, SMM, SMO.
• Catalogue Creation, Lead Nurturing and Profile Optimization in Indiamart and Alibaba B2B.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• SEO, Keyword Optimization, and Content Development - Catalogue and Buy Lead Generation in Indiamart and Alibaba B2B.
• Content ,Load time and Layout Optimization in Landing Page for Vijay foods Home, Recipe and Product Page in WordPress.
• Content creation and planning for Amazon Brand Pages Vijay and Master Cook and A+ Cataloging and Inventory Optimization of Products in Amazon Seller Central.
• Setup, track and measure ROI and KPI using Google marketing properties (GA, Search Console, GMB, etc.) and provide reports.

• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Created email blast campaigns to target key customers.
• Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
• Suggested activities for improving quality of online creatives and content.
• SEO, Keyword Optimization, and Content Development for Cloud Pathology and Connection loops Webpage.
• Achieved TLD in 5 SERP for 4 Keywords of Cloud pathology.

• Evaluated market trends to stay current on consumer and competitor changes.
• Optimized social media channels and web pages to improve SEO and usability.
• Created social media content with innovative brand messaging to generate Awareness and reach
• Implemented new strategies to improve click-through rates and conversion analyzing GA4 Tags and Tag Manager Properties.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.

• Developed and initiated projects, managed costs and monitored performance.
• Planned, designed and scheduled phases for all projects.
• Trained 200+ Students and Handled 50+ Teams in project training and workshop.

• Associate Billing Analyst in Star Mark Software for 9 months in medical billing client Interaction & billing process.
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• Business Development and Marketing solution for health care
• Managing GMB and ORM, as well as keyword and content research
• Increased inpatient visit and sales of health care by 30%.