Ankit Mehta

Clients: GMR Delhi Airport, ADS Distilleries, Amity, ResMed, and LG

• Adhered to timelines and managed priorities to meet milestones and deadlines.
• Pitched in for proposals and marketing initiatives.
• Developed strategic communication and marketing plans.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Evaluated and contributed with creative team ideas and translated into actionable project plans.
• Developed high-impact promotional content for company campaigns from concept to completion.
• Monitored industry trends to keep creative materials fresh and engaging.
• Designed innovative creative strategies to raise brand awareness and engagement for clients.
• Collaborated with senior management to develop and implement marketing initiatives.
• Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
• Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
• Provided constructive feedback to designers, copywriters, and other team members to continuously improve project outcomes.
• Evaluated creative output against established brand guidelines to ensure consistency across all channels of communication.
• Enhanced client satisfaction by delivering high-quality work on time and within budget constraints.
• Developed innovative campaigns by collaborating with cross-functional teams and staying up-to-date on industry trends.
• Increased brand awareness through the creation of engaging marketing materials, ad placements, and social media content.
• Streamlined communication between departments by implementing efficient workflow systems and processes.
• Successfully managed multiple projects simultaneously while maintaining strict deadlines and ensuring quality standards were met.
• Mentored and trained junior designers to help enhance skills and capabilities.

Clients: Bosch & Siemens, Wrangler, QRG (Marengo Asia) Hospital, Harappa Education (upGrad), HDFC Ergo, Greenlam, Royal Enfield, etc.

• Wrote advertising copy for online content, adhering to clients' overarching brand identities and personalities.
• Provided editorial guidance to marketing team devoted to delivery of top-quality content.
• Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
• Incorporated SEO keywords into copy to increase search results rankings.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables.
• Wrote social media outreach posts on both informational and promotional topics.
• Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
• Chose cover photography or artwork, selected fonts and arranged designs to make social media posts and campaigns attractive.

• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Strategized content based on Google Analytics data, geographical targeting and keyword planning.
• Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
• Evaluated project requirements and content standards for projects to produce copy in line with creative structure.
• Completed thorough research into assigned topics.
• Edited and proofread content to confirm proper grammar, quality and consistency with different style guides (AP, CMOS).
• Used Grammarly Premium to write and submit error-free content.
• Brainstormed in team sessions to elevate quality of content.

• Fulfilled content editing and assessment task of 10,000 words per day.
• Determined readiness of written pieces, made changes and approved final versions for publication.
• Communicated directly with writers to collaboratively assess work and guide editorial improvements.
• Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
• Devised attention-grabbing headlines and summaries to increase clicks and engagement.
• Checked reference sources to verify dates, facts and statistics.
• Prepared, rewrote and edited pieces to improve readability and impact.
• Trained and provided daily direction to team of 5 writers.
• Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
• Provided concise and constructive editorial feedback to writers to improve writing.

• Edited and proofread profiles of artists registered on website.
• Acquired written material about artists from networking team and formatted it to attract clients to book them online.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Completed thorough research for artists' profiles ensure zero factual error in content.
• Evaluated requirements of artists and content standards to produce copy in line with creative structure.
• Chose photography and videography for artists' profiles to promote conversion.
• Directly calling artists to remind them to submit their biographies and media files to expedite process of making their profiles LIVE on website.
• Interviewed and hired junior writers, freelancers and interns to accelerate workflow.
• Completed accurate and polished formatting in line with publishing standards prior to submission.
• Sat with web development team to bring improvements to content management system, to ensure faster editing and submission of profiles.

• Wrote engaging and error-free content to promote clients' SEO and sales goals.
• Curated content based on Google Analytics data, geographical targeting and keyword planning.
• Wrote product descriptions, articles and blogs for international clients like Splash, Babyshop, Timberland, and other jewelry, footwear, tactical product brands.
• Worked as SPOC for client — conveyed regular client updates to fellow writers, reviewed and edited product descriptions from writers before submitting on CMS.
• Handled Content Management System of Splash; uploaded content after proofreading and ensuring proper formatting.