Summary
Overview
Work History
Education
Skills
Personal Details
Training
Timeline
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Ankur Pandey

Gajraula,HR

Summary

Dedicated Marketing professional with specialized expertise in the Wood Coating Division, leveraging extensive experience in PU Colour Tinting Machines and shade development to drive market growth and strengthen brand positioning. Proven track record in creating and managing product collaterals including product folders, dockets, and brochures, with hands-on involvement in quality assurance (QA) and quality control (QC) processes.

Experienced Marketing Executive with deep expertise in wood coating solutions and PU Colour Tinting Machines. Strong background in shade development aligned with market demands, strengthening the PU Colour portfolio, and expanding dealer networks. Skilled in managing color operations, developing shade cards, coordinating with technical vendors, and driving impactful marketing collateral production. Proven ability to execute strategic projects and represent products effectively at key industry events.

Overview

11
11
years of professional experience

Work History

Marketing Executive – Wood Coating Division

Jubilant Industries
12.2021 - Current
  • Manage end-to-end color operations for wood coating brands Ultra Italia and Charmwood, ensuring product-market alignment and customer satisfaction.
  • Oversee procurement, installation, and operation of PU Colour Tinting Machines critical to wood coating applications.
  • Drive dealer network management and build strategic partnerships to expand market penetration.
  • Lead shade development initiatives and create shade cards tailored to evolving wood coating market requirements.
  • Spearhead the design and production of marketing collaterals including product dockets, folders, brochures, POSM, and customized fandecks to strengthen brand identity.
  • Plan, execute, and represent the brand at major industry events such as AceTech, IIID, India Wood, and regional PU events to boost visibility and customer engagement.

Area Sales Manager

Santint India
05.2016 - 11.2021
  • Directed sales and servicing of color dispensing machines, emphasizing applications in wood coating across North India, Chhattisgarh, Madhya Pradesh, and Nepal.
  • Managed key accounts including Berger Paints, British Paints, ICA Pidilite, Sirca, Kupsa, and Sherwin Williams, with a focus on wood coating solutions.
  • Represented company at international conferences including Santint Sales & Service Conference (China, 2017) and China Coatings Show (2019).
  • Collaborated with shade card manufacturers and raw material suppliers to support product innovation in wood coatings.

Service Coordinator –North Division

Hero Products India
05.2014 - 04.2016
  • Supervised service operations with a team focused on adhesives relevant to wood coating applications.
  • Led training programs for service engineers to uphold quality service standards.

Education

CPGDBA (Pursuing) - Marketing

Symbiosis Institute (Distance Learning)
01.2026

HSC - Science

CBSE

SSC - undefined

CBSE

B.Tech - Electronics & Communication

IITT, PTU Technical University
01.2014

Skills

  • Brand management
  • Promotional strategy development
  • Skilled in prioritizing tasks
  • Engaging presentation skills
  • Customer Service-oriented
  • Sales support

Personal Details

Languages Known: English, Hindi

Training

  • Gravimetric Dispenser
  • Automatic & Manual Paint Dispensers
  • Gyro Shakers
  • Shade Development & Complaint Handling

Timeline

Marketing Executive – Wood Coating Division

Jubilant Industries
12.2021 - Current

Area Sales Manager

Santint India
05.2016 - 11.2021

Service Coordinator –North Division

Hero Products India
05.2014 - 04.2016

HSC - Science

CBSE

SSC - undefined

CBSE

B.Tech - Electronics & Communication

IITT, PTU Technical University

CPGDBA (Pursuing) - Marketing

Symbiosis Institute (Distance Learning)

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Ankur Pandey