Anmol Mehta
Faridabad
Summary
ROI-driven marketing professional with over five years of experience in strategic marketing, brand management, campaign execution, and product launch across the F&B and FMCG sectors. Seeking a growth-oriented marketing role in a performance-driven organization, where I can contribute significantly to business success.
Overview
10
10
years of professional experience
Work History
Senior Marketing Executive
McDonald’s India (North & East) – CPRL
01.2023 - Current
- Executed trade marketing and local store marketing (LSM) across the North and East regions.
- New store launches across various states and cities.
- Vendor management and agency coordination.
- Managed ATL and BTL activations at the city and state levels.
- Media buying through agency.
- Planned and executed campaigns based on customer insights and product positioning.
- Supported store teams in achieving monthly sales targets through strategic marketing.
- Developed weekly and quarterly marketing forecasts.
- Handled annual marketing budgets and monitored expenses.
- Forged strategic alliances with malls and local partners.
- Conducted regular store visits to ensure marketing standards and execution.
Senior Marketing Executive
Baskin Robbins (North Region)
04.2022 - 12.2022
- Managed marketing activities for over 200 outlets in North India.
- Implemented both ATL and BTL campaigns for brand visibility.
- Conducted regular outlet visits to identify and execute local marketing opportunities.
- Produced marketing forecasts and managed regional marketing budgets.
Marketing Consultant
Freelancer
09.2020 - 04.2021
- Worked with various brands on social media strategy, marketing alliances, and sales initiatives.
- Managed social media marketing for multiple FMCG brands.
- Organized large-scale events such as “Horn OK Please” and “BOHO Bazaar” in Delhi NCR.
Marketing Executive
Barista Coffee Company Ltd.
03.2019 - 06.2020
- Handled strategic marketing alliances and ATL/BTL activities.
- Managed marketing initiatives across India at the store level.
- Oversaw E-commerce operations on Amazon and Flipkart.
Sales & Distribution Intern
Escorts Agri Machinery Pvt. Ltd.
05.2018 - 06.2018
- Managed distribution operations at the sub-district level.
- Built dealer relationships and supported sales growth.
Sales & Marketing Intern
ITC Ltd.
06.2015 - 07.2015
- Managed cigarette sales and market promotions.
- Conducted consumer behaviour studies and ground-level activations.
Education
PGDM -
JIMS
Kalkaji01.2019
BBA - IP University
JIMS
Kalkaji01.2016
Class XII - CBSE
Holy Child Public School
01.2013
Class X - CBSE
Holy Child Public School
01.2011
Skills
- Trade marketing
- Campaign execution
- Budget management
- Vendor coordination
- Media buying
- Market analysis
Accomplishments
- Award-winning singer in inter-school and college events
- Head of the Marketing and Music Club during post-graduation
Live Project
Tanishq – Tata Enterprises, 04/01/15, Worked on in-store sales promotions and customer engagement for Tanishq products.
Extracurricular Activities
Award-winning singer in inter-school and college events Head of the Marketing and Music Club during post-graduation
Disclaimer
I hereby declare that the information provided above is true and correct to the best of my knowledge and belief.
Brands Collaborated With
Hitachi, Coca-Cola, HealthKart, Budweiser, Too Yumm, Royal Footwear, PhonePe, Paytm, Dettol, Dukes, Brewhouse, Breaking Brew, Big Pitcher, Biryani Heights
Personal Information
- Father's Name: Mr. Deepak Mehta
- Mother's Name: Mrs. Shalini Mehta
- Date of Birth: 06/24/95
Timeline
Senior Marketing Executive
McDonald’s India (North & East) – CPRL
01.2023 - Current
Senior Marketing Executive
Baskin Robbins (North Region)
04.2022 - 12.2022
Marketing Consultant
Freelancer
09.2020 - 04.2021
Marketing Executive
Barista Coffee Company Ltd.
03.2019 - 06.2020
Sales & Distribution Intern
Escorts Agri Machinery Pvt. Ltd.
05.2018 - 06.2018
Sales & Marketing Intern
ITC Ltd.
06.2015 - 07.2015
PGDM -
JIMS
BBA - IP University
JIMS
Class XII - CBSE
Holy Child Public School
Class X - CBSE
Holy Child Public School
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