ANMOLDEEP SINGH
New Delhi
Summary
A seasoned sales and marketing professional with a total of 11 years of experience in four MNCs and a start-up, across various team-leading roles. I have a strong mix of B2C and B2B sales and strategy roles, working in two different industries: FMCG and integrated logistics solutions.
Overview
11
11
years of professional experience
Work History
Sector Head – CPG & Retail
DP World
12.2023 - Current
- Responsible for a business of 380 Cr annually from various customers in FMCG & Retail – designing strategy to deliver revenue and profitability objectives of the company in line with each of the Business Units to ensure growth in business of the sector
- Leading a team of 12 BDMs across India to cater to target all enterprise & strategic accounts
- Onboarded 7 New Strategic accounts to grow the business by 73% in 1 year.
Head – Market Strategy & Planning (FMCG)
Udaan
01.2023 - 12.2023
- Led a team of 3 Category Managers handling Key Accounts and planning growth objectives and closing JBPs with them along with targeted marketing campaigns
- Responsible for end to end planning and business delivery of FMCG category by increasing Buyer penetration, On app communication, Price Benchmarking & Event planning
- Responsible to resurrect the Increased FMCG business from 67 crores in January’23 to 227 crores in Dec’23 by end to end planning of events, discounts, trade marketing
- Developed GTM strategy on Platinum MDE to ensure higher salience of the profitable portfolio in sales – Increase from 5% to 27% in salience of Platinum SKUs
Cluster Head – UP & Bihar
Udaan
04.2022 - 12.2022
- Led a team of 250 people to ensure sales, operations, and sourcing to drive revenue, as well as profitability.
- Delivered CM2 neutrality for the UP and Bihar Cluster with a 3.5% gross margin, up from a 0.5% gross margin.
Category Trade Marketing Manager
Reckitt Benckiser India Pvt. Ltd.
01.2020 - 03.2022
- Responsible for topline as well as bottom-line of the Pest and Dishwasher Category – Business of 350+ crores annually
- Designed a complete trade strategy benchmarking the competition for 2022 – launch of Loyalty Program for Mortein
- Awarded as the Best CTMM for 2020 for growing the Mortein by 7% and Finish by 150% along with overshooting the gross margin targets for the year
- Awarded for the Best category to turn around the de-growth into growths after 9 years for Pest Category in Reckitt Benckiser – Pest Growth higher than All Hygiene Growth
- Awarded for the Best NPD Execution to create successful trade plots and best in class execution to drive sell-in and offtake for the 2 NPDs – delivering 103% of the planned business for 2020 for the NPDs
Area Sales Manager –North Maharashtra
Reckitt Benckiser India Pvt. Ltd.
05.2018 - 12.2019
- Responsible for a business of over 70+ crores annually spread across Retail, Wholesale, Superstockist and Modern Trade channels to deliver distribution and business objectives
- Led a team of 10 direct reportees, 76 indirect reportees and 28 direct channel partners and 300 indirect channel partners in 19 districts
- Awarded as the Best performing ASM Area in H2 2018 in the West Region – GOLY of 13%
- Proposed, Launched and Drove a successful scheme to turn Mortein Vaps degrowth into growth
- Q3’18 – Volume Growth of 3%
Area Sales Manager - Sales – Madhya Pradesh – Consumer Product Division (Mass)
L’Oréal India Pvt. Ltd.
07.2017 - 04.2018
- Led a team of 6 direct reportees, 52 indirect reportees and 21 direct channel partners and 156 indirect channel partners
- Stood 2nd nationally for a brand competition on Garnier Color Naturals brand increasing volume by 122% and ECO by 65% in a single month over Q3 average
Assistant Manager - Sales – South Gujarat – Consumer Product Division (Mass)
L’Oréal India Pvt. Ltd.
10.2015 - 06.2017
- Led a team of 4 direct reportees, 47 indirect reportees and 24+ channel partners – No attrition in the past 10 months
Area Sales Manager – U.P & Uttarakhand
Borges India Pvt. Ltd.
05.2014 - 10.2015
- Led a team of 6 reportees and 18 channel partners- Overall GOLY of 90% in secondaries – Best ASM in 2014 & H1’2015
Education
MBA - Marketing and Finance
Xavier Institute of Management
Bhubaneswar01.2014
Bachelors in Technology - Electronics and Communication
Guru Tegh Bahadur Institute of Technology
Delhi01.2011
Senior Secondary -
Air Force Golden Jubilee Institute
New Delhi01.2007
Higher Secondary -
Air Force Golden Jubilee Institute
New Delhi01.2005
Skills
- Strategic planning
- Market analysis
- Sales forecasting
- Category management
- Trade marketing
- Customer relationship management
- GTM strategy
- Team leadership
- Negotiation skills
Accomplishments
- Regional Qualifiers in Deloitte Campus Maverick Season 2, 2013 the annual national challenge of Deloitte Consulting.
- Campus finalist in the Case Study Competition of Cognizant Business Consulting, 2013.
Profile Overview
A seasoned sales & marketing professional having a total experience of 11 years in 4 MNCs and a start-up across various team leading roles. Strong mix of B2C & B2B sales and strategy roles working in 2 different industries – FMCG & Integrated logistics solutions.
Timeline
Sector Head – CPG & Retail
DP World
12.2023 - Current
Head – Market Strategy & Planning (FMCG)
Udaan
01.2023 - 12.2023
Cluster Head – UP & Bihar
Udaan
04.2022 - 12.2022
Category Trade Marketing Manager
Reckitt Benckiser India Pvt. Ltd.
01.2020 - 03.2022
Area Sales Manager –North Maharashtra
Reckitt Benckiser India Pvt. Ltd.
05.2018 - 12.2019
Area Sales Manager - Sales – Madhya Pradesh – Consumer Product Division (Mass)
L’Oréal India Pvt. Ltd.
07.2017 - 04.2018
Assistant Manager - Sales – South Gujarat – Consumer Product Division (Mass)
L’Oréal India Pvt. Ltd.
10.2015 - 06.2017
Area Sales Manager – U.P & Uttarakhand
Borges India Pvt. Ltd.
05.2014 - 10.2015
MBA - Marketing and Finance
Xavier Institute of Management
Bachelors in Technology - Electronics and Communication
Guru Tegh Bahadur Institute of Technology
Senior Secondary -
Air Force Golden Jubilee Institute
Higher Secondary -
Air Force Golden Jubilee Institute
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