ANNAMALAI RAMANATHAN
Sales and Distribution
Chennai
Summary
Extremely motivated to constantly develop my skills and grow professionally. I am confident in my ability to come up with interesting ideas to meet the organizational goals Performance-oriented Sales Leader offering exceptional record of achievement over five-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Sales Officer
Zydus Wellness
08.2023 - Current
- Handling one of Key Wholesale market in Chennai region with the teamsize of 10 Sales Representatives
- Recruited, interviewed and hired DSR and implemented GTM Strategy
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
- Maintained sales tracking reports to support operational enhancements and implement corrective actions.
- Monitored daily sales report of the territory and streamline operational processes.
- Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.
TERRITORY SALES OFFICER
MARICO PRIVATE LIMITED
6 2022 - 7 2023
- Covering entire north Chennai area with all Marico products of Annual turnover more than 15 Crore
- Managing a team size of 12 Direct Salesman and one Team Leader
- Consistently achieved monthly targets, Salesforce targets
- Focus brands volume, Geo Brand Coverage
- Various kind of promotional activities are done in order to have greater visibility and coverage to increase productivity
- Scheme allocations are done brand wise and SKU Wise with the given budget to meet the requirements and demand of the products
- Maintain lots of data points of the spends and investment in order to maintain a healthy ROI of the Business partners.
Distribution and Sales Executive
PERFETTI VAN MELLE INDIA PVT LTD
12.2020 - 05.2022
- Handled a business value of more than 7 Crore annual turnover in Chennai Upcountry
- Handled 7 Districts with multiple direct distributors, Super stockiest and Sub Distributors
- Managed a team of 5 Direct Salesman and 3 Pilot Sales Representatives
- In the given Territory done various kind of promotional activities in order to increase visibility and Coverage of the products
- With allocated budget maintained the salesforce team to improve productivity
- Visibility Placement: Ensuring the placement of product in right space in the customer place to have visibility and also to gain market share
- Salesforce Optimization: Planning the month target salesman wise and giving them proper execution plan in order to increase productivity
- Distributor Handling: Communicating the month plan and planning for the Proper primary and secondary sales to achieve the business goal and miniating the good ROI.
Sales Officer Trainee
GSK CONSUMER HEALTHCARE AND HINDUSTAN UNILEVER LTD
05.2019 - 11.2020
- May'19 to June '19- Undergone DSR Stint in Chennai Market with 6 DSR
- July'19 to Feb'20- Handled one of the Major Territory in Chennai with 6 salesforce with average annual turnover of 18 crore
- March'20 to Nov'20- Handled Multiple distributors in one entire districts with 7 salesforce with annual turnover of 10 crore
- Maintain the salesforce productivity to increase the Coverage.
Education
Master of Business Administration- Marketing and Analytics -
KCT Business School, Coimbatore
01.2017 - 04.2019
Bachelor of Engineering- Mechatronics Engineering - undefined
K.S.Rangasamy College of Technology, Namkkal
01.2013 - 04.2017
HSC (+2)- MPC - undefined
RPC Matriculation Higher Sec School, Thiruvottiyur, Chennai
01.2013 - undefined
10th STD - undefined
SRDK Vivekananda Vidyalaya CBSE, Thiruvottiyur, Chennai
01.2011 - undefined
Skills
Team Management
undefinedAccomplishments
- Achieved 14% YTD Sales groth in H2'22, and ranked in top three in South Branch
- Acheived Highest growth in HVP Products and Ranked first in South Branch in H2'21
- Achieved 31% Sales Growth in YTD 2021 with double digit growth in all Brands
- Consistently achieved monthly territory targets, Salesforce targets. focus brands volume, Geo Brand Coverage
Business Skill
- Budget Allocation: Allocating the overall budget for the brand into SKU Wise in order to maximize the sale
- Data Analysis: Analyzing the sales dump Customer wise, Brand Wise, SKU Wise, Beat Wise and Salesman wise to increase the efficiency and productivity
- Visibility Placement: Ensuring the placement of product in right space in the customer place to have visibility and also to gain market share
- Salesforce Optimization: Planning the month target salesman wise and giving them proper execution plan in order to increase productivity
- Distributor Handling: Communicating the month plan and planning for the Proper primary and secondary sales to achieve the business goal and miniating the good ROI
Personal Information
Date of Birth: 05/24/96
Hometown: Chennai
Hobby: Cricket, Travel
Awards
- Awarded Centurion for achieving all team and brand goals in the month of July, August
- Awarded Dream 11 player for achieving Q2'2022 Goal in South Cluster level
- Awarded Diamond Player for Achieving highest sales growth in Q3 2021
- Awarded Rural Hero for achieving highest growth in rural market in H2'2022
- Won third in TN team for effective coverage of Impact Outlets | April'20
- Won third position in Boost Premier League in TN Cluster | Oct'20 MOC
Timeline
Sales Officer
Zydus Wellness
08.2023 - Current
Distribution and Sales Executive
PERFETTI VAN MELLE INDIA PVT LTD
12.2020 - 05.2022
Sales Officer Trainee
GSK CONSUMER HEALTHCARE AND HINDUSTAN UNILEVER LTD
05.2019 - 11.2020
Master of Business Administration- Marketing and Analytics -
KCT Business School, Coimbatore
01.2017 - 04.2019
Bachelor of Engineering- Mechatronics Engineering - undefined
K.S.Rangasamy College of Technology, Namkkal
01.2013 - 04.2017
HSC (+2)- MPC - undefined
RPC Matriculation Higher Sec School, Thiruvottiyur, Chennai
01.2013 - undefined
10th STD - undefined
SRDK Vivekananda Vidyalaya CBSE, Thiruvottiyur, Chennai
01.2011 - undefined
TERRITORY SALES OFFICER
MARICO PRIVATE LIMITED
6 2022 - 7 2023
Similar Profiles
NIPUN SAHRAWATNIPUN SAHRAWAT
Sales Off at Zydus wellnessSales Off at Zydus wellness
Sneha MohapatraSneha Mohapatra
Deputy Manager- Commercial Excellence at Zydus WellnessDeputy Manager- Commercial Excellence at Zydus Wellness
Pradeep Singh KarkiPradeep Singh Karki
CAA(Culinary application Advisor) or Deputy Manager at ZYDUS WELLNESSCAA(Culinary application Advisor) or Deputy Manager at ZYDUS WELLNESS
KAMARIA BegumKAMARIA Begum
Business Analyst at Morgan StanleyBusiness Analyst at Morgan Stanley
Vijayakumar RamasamyVijayakumar Ramasamy
Supply Chain Manager at Sri Jayamangalam Shop and SaveSupply Chain Manager at Sri Jayamangalam Shop and Save