Annapurna Bachimanchi

Key Projects:

• B2C Platform Revamp: Managed the full product lifecycle for a B2C website to deliver a seamless user experience.
• B2B Transformation: Orchestrated significant enhancements, driving the successful onboarding of NHIT to manage their LMS for employees across India.
• Platform Consolidation: Led the integration of B2C platforms, streamlining operations and reducing costs by unifying user touchpoints.
• Analytics Empowerment: Built stakeholder analytics dashboards to drive data-informed, strategic decisions.

Key Achievements :

• Drove the end-to-end product refresh of the B2C website, resulting in a 26% increase in engagement and a 15% uplift in account-to-course enrollment conversions, by redesigning 150+ screens tailored to key user personas.
• Authored and owned the Product Requirements Document (PRD) for the B2C platform overhaul, defining user flows for 4 personas; led product-engineering syncs using Agile practices, cutting turnaround time by 12%.
• Revamped the B2B enterprise platform for National Highways Infra Trust (NHIT), delivering 10 custom reports, personalized dashboards, and automated workflows. Streamlined onboarding for 600+ employees, reducing data management time by 30% and boosting operational efficiency.
• Conducted 20 customer interviews across diverse personas to capture key feedback and gather customer requirements. Synthesized feedback to identify 15 critical pain points and prioritized 8 key features, leading to a 25% improvement in user satisfaction.
• Spearheaded the development of a new video courses feature for the B2C website, driving collaboration on business requirements, UI/UX design for all personas, and authoring the PRD. This resulted in a 10% increase in feature adoption and a 5% boost in course completion rates.
• Supported the development of a custom analytics dashboard used by 4 stakeholder teams to track KPIs like traffic, top-performing content, and user activity—improving visibility into platform usage and informing data-backed decisions.
• Integrated two B2C platforms in collaboration with stakeholders and operations teams, resulting in a unified user experience that reduced management time by 35% and increased visibility for 70+ courses.
• Optimized the course scheduling workflow to enable greater flexibility for instructors with wider availability, reducing client drop-offs and improving booking efficiency, resulting in an 18% increase in booking conversions.
• Designed 175 product questions and trained the operations team to ensure thorough understanding of the flow, resulting in a 22% reduction in client query resolution time.

Key Projects:

• Mobile Application Testing: Led API testing and validation across web and mobile platforms.
• Automatic Zoom Session Scheduling: Automated Zoom scheduling and session management across time zones.

Key Achievements:

• Led Mobile API Testing: Conducted testing for 50+ APIs using Postman, ensuring seamless functionality and performance.
• Session Scheduling & Management: Automated Zoom session scheduling and managed these sessions, covering edge cases across multiple time zones, and empowered 60+ instructors to conduct sessions seamlessly.
• Test Case Design & Execution: Designed and executed 100+ comprehensive test cases for both web and mobile applications, covering user acceptance, regression, and sanity testing.
• Design Verification: Performed UI/UX design verification for the mobile application, ensuring its experience aligned with the web application.
• Bug Tracking & Management: Managed bug tracking and resolution in Jira, overseeing the logging, progress updates, and closure of 720+ tickets.