Hi, I’m
Annesha Deb
Content Marketing
Bengaluru
Summary
Results-driven Assistant Manager Content, with nearly 3 years of experience in creating and optimizing high-quality content. Proven track record of increasing organic traffic and search engine rankings through strategic content development and competitive analysis. Adept at collaborating with cross-functional teams to enhance content quality and drive engagement.
Overview
3
years of professional experience
3
Languages
6
years of post-secondary education
Work History
GetMyUni
Assistant Manager Content
09.2023 - Current
Job overview
- Managed and mentored a team of 4 and leading an entire category.
- Streamlined content process, leading to 30% year-over-year increase in organic traffic, from 549,526 sessions in 2023 to 716,256 sessions in 2024.
- Proactively initiated consultations with exams team to enhance content quality and increase traffic.
- Conducted quality checks on 10-15 pages daily, contributing to 17 million sessions in total, per day.
GetMyUni
Sr. Content Marketing Specialist
6 2022 - 9 2023
Job overview
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Regularly produced 2 high-quality articles per day, achieving top 10 rankings in SERP (Search Engine Results Pages).
- Utilized Google Search Console to identify high search volume keywords and create top-ranking content.
- Led projects and analyzed data from Google analytics to identify opportunities for improvement.
GetMyUni
Content Marketing Specialist
06.2021 - 06.2022
Job overview
- Crafted two high-quality SEO articles, each exceeding 2000 words, daily.
- Developed content and gained proficiency in SEO tools including Google Search Console, Semrush, and Google Analytics.
- Performed gap analysis and competitive research to produce high-quality content.
GetMyUni
Content Marketing Intern
04.2021 - 06.2021
Job overview
- Created articles and helped in documentation to enhance the page performance
- Participated in brainstorming meetings to develop and devise new ideas of improvement.
OnePercent
Content Writing Intern
03.2021 - 04.2021
Job overview
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content
- Repurposed and optimized existing content.
Education
IGNOU, West Bengal
Master of Arts from Public Administration
12.2019 - 12.2021
Victoria Institution College, West Bengal
Bachelor of Arts from General Studies
08.2013 - 05.2017
Skills
Google Search Console
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