Modality Sales Specialist – Ultrasound
ANNURADHA SINGH
PHILIPS HEALTHCARE
Bengaluru
10
years of professional experience
Healthcare commercial and ultrasound professional with 9+ years across Philips Healthcare, GE Healthcare, and clinical practice. Leads strategic account management, product innovation, and market positioning through cross-functional execution. Drives ultrasound business growth and market adoption using cardiovascular expertise and commercial acumen.
Work History
Modality Sales Specialist – Ultrasound
1 Year 6 Months- Drove strategic ultrasound business development across Indian subcontinent, aligning customer requirements, clinical applications, and portfolio capabilities with commercial growth objectives.
- Partner with regional sales leadership and account managers to develop strategic account plans, identify growth opportunities and strengthen Philips' positioning across key healthcare institutions.
- Developed customer-specific value propositions by translating advanced ultrasound technologies, clinical differentiation, and workflow benefits into compelling commercial value.
- Support competitive positioning, tender strategy and high-value commercial proposals through market intelligence and competitor benchmarking.
- Strengthened pipeline visibility, opportunity tracking, and product forecasting through regular business reviews and coordination with regional sales teams.
- Collaborate with Sales, Marketing, R&D, Product Management, Clinical Applications and Service teams to translate Voice of Customer and field insights into business actions.
- Coordinate national demo requirements and maintain visibility of EPIQ and Affiniti demonstration requests to support effective resource planning and opportunity conversion.
- Drive product awareness and sales enablement through structured ultrasound education initiatives, feature deep dives and channel partner training.
- Support Installed Base engagement initiatives by identifying opportunities for customer engagement, portfolio upgrades and replacement discussions.
- Engage with clinicians, KOLs and professional communities through clinical conferences, product presentations and technology showcases to strengthen Philips' brand preference.
Software Technologist – Clinical | Ultrasound R&D
3 Years- Represented Voice of Customer in ultrasound product innovation and development, translating clinical requirements into actionable product feedback.
- Collaborated with global R&D, engineering and product teams to support product verification, software quality and clinical workflow optimization.
- Developed and executed software testing strategies, test plans, test cases and scripts to validate product functionality and performance.
- Worked cross-functionally to identify product gaps, investigate defects and drive resolution in alignment with quality and product requirements.
- Participated in design reviews and product verification activities, strengthening understanding of the complete product development and innovation lifecycle.
- Contributed to innovation initiatives and Philips intellectual property disclosures.
Clinical Application & Education Specialist
4 Years- Supported commercial growth through clinical consulting, product demonstrations and value-based customer engagement across ultrasound applications.
- Built strong relationships with clinicians and KOLs to improve product adoption, customer confidence and market development.
- Delivered clinical education and application training to customers, sales teams and channel partners. Conducted 29 workshops end to end, during 1 year of tenure for increasing mindshare on voluson ultrasound.
- Supported commercial activities associated with the Voluson Swift+ launch, contributing to product awareness and field enablement.
- Translated complex ultrasound technologies into practical clinical benefits and differentiated product value.
- Collaborated with regional sales, marketing and clinical teams to support customer engagement, conferences and business development initiatives.
Cardiac Sonographer
1 Year- Performed adult and paediatric echocardiography, ECG, TMT and Holter studies.
- Developed practical understanding of cardiovascular diagnostics, clinical workflows and physician requirements.
- Trained MBBS students, nurses and interns, building a strong foundation in clinical education and stakeholder communication.
Education
PGDBA - Marketing
MSc - Cardiac Care Technology
Best Outgoing Student
BSc - Life Sciences
Gold Medalist
Skills
Business & Marketing Strategy: Portfolio Positioning | Market Development | Competitive Intelligence | Customer Insights | Value Proposition Development
Go-to-Market & NPI: Product Launch Support | Launch Enablement | Sales Training | Channel Partner Education | Portfolio Expansion
Commercial Excellence: Strategic Account Management | Pricing & Tender Strategy | Opportunity Development
Customer & KOL Engagement: CXO Engagement | KOL Development | Clinical Advocacy | Customer Testimonials | Reference Site Development
Cross-functional Leadership: Sales | Marketing | R&D | Product Management | Clinical Applications | Service | Channel Partners
Clinical Expertise: Cardiovascular Ultrasound | Echocardiography | General Imaging | Point-of-Care Ultrasound | Fetal Medicine | Ultrasound Technology
Cardiovascular Imaging: Adult & Paediatric Echocardiography
ECG
TMT
Holter.
Ultrasound Portfolio: Premium
mid-range and compact ultrasound systems.
Clinical Applications: General Imaging
OB/GYN
Cardiovascular Ultrasound and Point-of-Care Ultrasound.
Advanced Technologies: Elastography
Doppler Imaging
Advanced Flow Imaging
3D/4D Imaging and AI-enabled ultrasound workflows
Cardiac imaging
fetal cardiac imaging.
Accomplishments
- Accountability & Empowerment Award – Philips, August 2026.
- Execution & Performance Recognition – Philips, December 2025.
- Newbie with Impact – Ultrasound, 2025.
- Contributed to two Philips intellectual property disclosures.
- Multiple innovation and hackathon recognitions.
- Recognized at GE Healthcare for commercial support associated with the Voluson Swift+ launch.
- Gold Medalist – BSc Life Sciences.
- Best Outgoing Student – Master's, Cardiac Care Technology.
Timeline
Modality Sales Specialist – Ultrasound
PHILIPS HEALTHCARE
05.2025 - CurrentRead More
Software Technologist – Clinical | Ultrasound R&D
PHILIPS HEALTHCARE
01.2022 - 01.2025Read More
Clinical Application & Education Specialist
GE HEALTHCARE
01.2018 - 01.2022Read More
Cardiac Sonographer
TELERADIOLOGY SOLUTIONS (Rx Dx)
01.2017 - 01.2018Read More
Symbiosis International University
PGDBA from Marketing
Read More
Symbiosis Institute of Health Sciences
MSc from Cardiac Care Technology
Read More
Dr. Hari Singh Gour Central University
BSc from Life Sciences
Read More