Anoop Chiramel
Bengaluru
Summary
I am an efficient and confident Sales & Marketing professional with demonstrated experience of over 16 yrs, working in the FMCD, FMCG & Alco-bev industry. My experience helped me develop expert knowledge of the Sales process, Sellout Operations and the Trade Marketing function. I am highly motivated to continue learning and improving my craft.
Overview
18
18
years of professional experience
Work History
Deputy General Manager - Regional Trade Marketing
SAMSUNG ELECTRONICS INDIA PVT LTD
HYDERABAD / BANGALORE
08.2022 - Current
- Responsible for Sellout Management & Trade Marketing for India's largest Region. (Contributes 29% Business). Turnover - 2000 Cr INR PA.
- Led a very large team to deliver efficient Sellout & TM operations.
- Manpower management - Efficacy - Productivity Improvement, year over year.
- Provided leadership support in developing business plans, budgeting, forecasting, marketing activities.
- Developed and implemented strategies to improve operational efficiency and customer satisfaction.
- Supervised team members, established performance goals, provided feedback, and conducted performance reviews.
- Resolved employee issues in a timely manner by providing guidance and counseling as needed.
- Analyzed financial data to identify potential opportunities for cost savings or revenue generation.
- Monitored progress against key performance indicators to evaluate effectiveness of operational activities.
- Communicated effectively with stakeholders at all levels including customers, vendors, partners.
- Upheld policies, procedures and brand standards in operations.
- Served as main liaison between employees and leadership team to relay questions and concerns.
Senior Manager - Customer Marketing
Diageo India (United Spirits LTD)
Hyderabad
06.2021 - 07.2022
- Lead the planning and execution for the Customer Marketing function.
- Responsible for all Brand/Category Customer marketing plans and execution.
- Commercially responsible to effectively plan and utilize significantly large A&P monies of the state.
- Visibility, Advocacy, Consumer Promotions, and experiential events.
- Manage a high-caliber on-roll team (10) and a large off-roll team to effectively roll out plans and execution.
- Process orientation in inventory management and day-to-day operations in the business.
Manager Marketing - International Brands
Pernod Ricard India Pvt. Ltd
Bangalore
08.2017 - 11.2019
- Create the Brand Development plans for the year and execute the plans in line with the BDP for Key Accounts.
- Calendarize the marketing plans and manage the activations.
- Digitally amplify the activations. Run the campaigns.
- Effectively plan and spend the A&P monies efficiently.
- Curate the On-trade customized activation plans.
Trade Marketing Manager
Bacardi India Pvt. Ltd
07.2015 - 07.2017
Brand Activation Manager
Anheuser-Busch India pvt Ltd (Erstwhile Sab Miller India)
Hyderabad, Pondicherry & Kochi
09.2008 - 06.2015
Customer Executive
PepsiCo India Holdings Pvt. Ltd
Chennai
06.2006 - 09.2008
Education
Master's Degree in Business Administration - Marketing
Bharathiar University
Coimbatore, TamilnaduGraduate Degree in Visual Communication -
Bharathiar University
Coimbatore, TamilnaduSkills
- Budget Control & Sellout Management
- Productivity - Efficiency in Sellout & TM
- Provisioning & Tracking
- Strategic Activation Planning
- Creating Disruptive & Vantage visibility
- Concept Store Development
- Proficiency in delivering high quality presentations & reports
- Advocacy & Sell out - Planning Promoter management
- Budget Allocation
- Vendor Partnerships
- Advocacy & Sell out - Planning Promoter management
- Advocacy & Sell out - Planning Promoter management
Accomplishments
- Best BDP delivery 2018 in South - Pernod Ricard India 2018-19
- Encouraged as the ROLE MODEL BAM - Anheuser-Busch India Pvt. ltd 2011-2012
- Best Trade Marketer - South - SAB MILLER India Ltd 2009-10
- Cold Share Champion - Chennai City - PepsiCo India Holdings Pvt. Ltd 2007-2008
- Sales Trainee Spot Award - PepsiCo India Holdings Pvt. Ltd 2006-2007
Timeline
Deputy General Manager - Regional Trade Marketing
SAMSUNG ELECTRONICS INDIA PVT LTD
08.2022 - Current
Senior Manager - Customer Marketing
Diageo India (United Spirits LTD)
06.2021 - 07.2022
Manager Marketing - International Brands
Pernod Ricard India Pvt. Ltd
08.2017 - 11.2019
Trade Marketing Manager
Bacardi India Pvt. Ltd
07.2015 - 07.2017
Brand Activation Manager
Anheuser-Busch India pvt Ltd (Erstwhile Sab Miller India)
09.2008 - 06.2015
Customer Executive
PepsiCo India Holdings Pvt. Ltd
06.2006 - 09.2008
Master's Degree in Business Administration - Marketing
Bharathiar University
Graduate Degree in Visual Communication -
Bharathiar University
Similar Profiles
ANKUR TIWARIANKUR TIWARI
Chief Sales Manager at Samsung Electronics India Pvt LtdChief Sales Manager at Samsung Electronics India Pvt Ltd
Shiv Vrat YaduvanshiShiv Vrat Yaduvanshi
Area Project Manager at Samsung Electronics India Pvt Ltd (Offrole)Area Project Manager at Samsung Electronics India Pvt Ltd (Offrole)
CHIKKALA ESWARAPRASADCHIKKALA ESWARAPRASAD
TERITORY RETAIL INCHARGE at CARRIER MIDEA INDIA PVT LTDTERITORY RETAIL INCHARGE at CARRIER MIDEA INDIA PVT LTD