Anoop Chiramel
Bengaluru
Summary
I am an efficient and confident Sales & Marketing professional with demonstrated experience of over 16 yrs, working in the FMCD, FMCG & Alco-bev industry. My experience helped me develop expert knowledge of the Sales process, Sellout Operations and the Trade Marketing function. I am highly motivated to continue learning and improving my craft.
Overview
18
18
years of professional experience
Work History
Deputy General Manager - Regional Trade Marketing
SAMSUNG ELECTRONICS INDIA PVT LTD
HYDERABAD / BANGALORE
2022.08 - Current
- Responsible for Sellout Management & Trade Marketing for India's largest Region. (Contributes 29% Business). Turnover - 2000 Cr INR PA.
- Led a very large team to deliver efficient Sellout & TM operations.
- Manpower management - Efficacy - Productivity Improvement, year over year.
- Provided leadership support in developing business plans, budgeting, forecasting, marketing activities.
- Developed and implemented strategies to improve operational efficiency and customer satisfaction.
- Supervised team members, established performance goals, provided feedback, and conducted performance reviews.
- Resolved employee issues in a timely manner by providing guidance and counseling as needed.
- Analyzed financial data to identify potential opportunities for cost savings or revenue generation.
- Monitored progress against key performance indicators to evaluate effectiveness of operational activities.
- Communicated effectively with stakeholders at all levels including customers, vendors, partners.
- Upheld policies, procedures and brand standards in operations.
- Served as main liaison between employees and leadership team to relay questions and concerns.
Senior Manager - Customer Marketing
Diageo India (United Spirits LTD)
Hyderabad
2021.06 - 2022.07
- Lead the planning and execution for the Customer Marketing function.
- Responsible for all Brand/Category Customer marketing plans and execution.
- Commercially responsible to effectively plan and utilize significantly large A&P monies of the state.
- Visibility, Advocacy, Consumer Promotions, and experiential events.
- Manage a high-caliber on-roll team (10) and a large off-roll team to effectively roll out plans and execution.
- Process orientation in inventory management and day-to-day operations in the business.
Manager Marketing - International Brands
Pernod Ricard India Pvt. Ltd
Bangalore
2017.08 - 2019.11
- Create the Brand Development plans for the year and execute the plans in line with the BDP for Key Accounts.
- Calendarize the marketing plans and manage the activations.
- Digitally amplify the activations. Run the campaigns.
- Effectively plan and spend the A&P monies efficiently.
- Curate the On-trade customized activation plans.
Trade Marketing Manager
Bacardi India Pvt. Ltd
2015.07 - 2017.07
Brand Activation Manager
Anheuser-Busch India pvt Ltd (Erstwhile Sab Miller India)
Hyderabad, Pondicherry & Kochi
2008.09 - 2015.06
Customer Executive
PepsiCo India Holdings Pvt. Ltd
Chennai
2006.06 - 2008.09
Education
Master's Degree in Business Administration - Marketing
Bharathiar University
Coimbatore, TamilnaduGraduate Degree in Visual Communication -
Bharathiar University
Coimbatore, TamilnaduSkills
- Budget Control & Sellout Management
- Productivity - Efficiency in Sellout & TM
- Provisioning & Tracking
- Strategic Activation Planning
- Creating Disruptive & Vantage visibility
- Concept Store Development
- Proficiency in delivering high quality presentations & reports
- Advocacy & Sell out - Planning Promoter management
- Budget Allocation
- Vendor Partnerships
- Advocacy & Sell out - Planning Promoter management
- Advocacy & Sell out - Planning Promoter management
Accomplishments
- Best BDP delivery 2018 in South - Pernod Ricard India 2018-19
- Encouraged as the ROLE MODEL BAM - Anheuser-Busch India Pvt. ltd 2011-2012
- Best Trade Marketer - South - SAB MILLER India Ltd 2009-10
- Cold Share Champion - Chennai City - PepsiCo India Holdings Pvt. Ltd 2007-2008
- Sales Trainee Spot Award - PepsiCo India Holdings Pvt. Ltd 2006-2007
Timeline
Deputy General Manager - Regional Trade Marketing
SAMSUNG ELECTRONICS INDIA PVT LTD
2022.08 - Current
Senior Manager - Customer Marketing
Diageo India (United Spirits LTD)
2021.06 - 2022.07
Manager Marketing - International Brands
Pernod Ricard India Pvt. Ltd
2017.08 - 2019.11
Trade Marketing Manager
Bacardi India Pvt. Ltd
2015.07 - 2017.07
Brand Activation Manager
Anheuser-Busch India pvt Ltd (Erstwhile Sab Miller India)
2008.09 - 2015.06
Customer Executive
PepsiCo India Holdings Pvt. Ltd
2006.06 - 2008.09
Master's Degree in Business Administration - Marketing
Bharathiar University
Graduate Degree in Visual Communication -
Bharathiar University
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