Ansar Ali G
Asst Manager - Marketing Technology & Operations
Bangalore
Summary
Experienced Marketing Professional with strong analytical skills having rich and varied experience in Marketing Technology and Operations in Tech Domain. Strong exposure in international marketing with data driven implementation of innovative strategies especially in B2B SaaS segment.
Overview
15
15
years of professional experience
4019
4019
years of post-secondary education
3
3
Languages
Work History
Asst. Manager - Marketing Technology and Operations
Replicon Software
02.2014 - 10.2023
- Company Overview: SaaS based Time Tracking Software Solutions acquired by Deltek
- Manage all aspects of Marketing Automation- Leads, Emails, Forms, Lists, Workflows, Salesforce Sync using Hubspot & Marketo
- Lead Database Management - Lead Attribution, Lead Scoring, Lead Profiling, Lead Routing
- Implement, test and manage all related automation workflows for marketing campaigns
- Email Campaigns to Leads/Prospects/Customers for driving new business in NA, EMEA and APAC regions
- Email Nurture Drip Programs - Short Term & Long Term programs based on lead age and profile
- Email campaigns for driving and promoting various marketing efforts - Tradeshows, Events webinars, Product launch, Content Marketing etc
- End to End Webinar Management - Emails/LPs/Forms/Registrations/Reminders etc
- Campaign Analytics and Email Performance Reporting
- Web Analytics Reporting primarily using Google and Heap Analytics
- Marketing Channels Weekly Performance Reporting -Organic/PPC/Emails/Social Media/Referrals etc
- Work closely with Product team, Web Development and Graphics team for New Messaging and Collateral development
- Work closely with Sales Admin and Operations team for timely Leads pick and follow up
- Weekly Marketing Presentations on Trends and Channels performance to the Leadership team
Marketing Analyst
iViZ Techno Solutions Pvt Ltd
09.2012 - 12.2013
- Company Overview: Computer & Network Security
- Planning and Strategizing Marketing activities on a quarterly basis as per V2MOM concept (Vision, Value, Method, Obstacle, and Measurable)
- Full-fledged marketing and online promotion drive involving content such as Webinar, Presentations, Articles, Blogs and Whitepapers etc
- Responsible for driving all email campaigns to Leads, existing/new customers and partners using Leadformix (Callidus-Cloud)
- Driving Newsletters on a timely basis to targeted audiences
- Responsible for planning, organizing, promoting and conducting marketing webinars
- Identifying and qualifying leads generated from major international Info & cyber security conferences
- Planning and execution of Pre and Post event marketing activities
- Manage Event Leads, Nurture and route to sales
- Conduct market research to identify prospect partners for potential partnership across all geographies
- Route qualified leads to the sales team and track the progress
- Responsible for driving Long Tail Program
- Assist SEO team efforts
- Drive and monitor SEM activities using Adwords, Retargeting platforms and Banner ads
Technical Support Associate
Accenture Pvt Ltd
08.2008 - 05.2010
- Provided Technical Support to customers of reputed international Telecom Provider
- Troubleshooting Router and Networking issues
- Remote Installation assistance for DSL subscribers
Education
MBA - Marketing
BMS College of Engineering
04.2001 - 04.2012
B.E. - Electronics & Communication
KNS Institute of Technology
Class X - ICSE
Tunbridge High School
Skills
Marketing Automation
Campaign Management
Inbound Marketing
Marketing Operations
Lead Generation
Lead Management
Email Marketing
Marketing Webinars
SEO
SEM
Marketing Analytics
Reporting
Trends Analysis
Marketing ROI Analytics
Hubspot
Marketo
Salesforce CRM
Google Analytics
Heap Analytics
Google WebMasters
Google Adwords
Wordpress
GoToWebinar
WebEx
SeoMoz
Zoominfo
Jigsaw
Hoovers
Personality Traits
- Ambitious
- Enthusiastic
- Self Driven
- Flexible
- Customer Centric
- Result Oriented
Timeline
Asst. Manager - Marketing Technology and Operations
Replicon Software
02.2014 - 10.2023
Marketing Analyst
iViZ Techno Solutions Pvt Ltd
09.2012 - 12.2013
Technical Support Associate
Accenture Pvt Ltd
08.2008 - 05.2010
MBA - Marketing
BMS College of Engineering
04.2001 - 04.2012
B.E. - Electronics & Communication
KNS Institute of Technology
Class X - ICSE
Tunbridge High School