Summary
Overview
Work History
Education
Skills
Personality Traits
Timeline
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Ansar Ali G

Ansar Ali G

Asst Manager - Marketing Technology & Operations
Bangalore

Summary

Experienced Marketing Professional with strong analytical skills having rich and varied experience in Marketing Technology and Operations in Tech Domain. Strong exposure in international marketing with data driven implementation of innovative strategies especially in B2B SaaS segment.

Overview

15
15
years of professional experience
4019
4019
years of post-secondary education
3
3
Languages

Work History

Asst. Manager - Marketing Technology and Operations

Replicon Software
02.2014 - 10.2023
  • Company Overview: SaaS based Time Tracking Software Solutions acquired by Deltek
  • Manage all aspects of Marketing Automation- Leads, Emails, Forms, Lists, Workflows, Salesforce Sync using Hubspot & Marketo
  • Lead Database Management - Lead Attribution, Lead Scoring, Lead Profiling, Lead Routing
  • Implement, test and manage all related automation workflows for marketing campaigns
  • Email Campaigns to Leads/Prospects/Customers for driving new business in NA, EMEA and APAC regions
  • Email Nurture Drip Programs - Short Term & Long Term programs based on lead age and profile
  • Email campaigns for driving and promoting various marketing efforts - Tradeshows, Events webinars, Product launch, Content Marketing etc
  • End to End Webinar Management - Emails/LPs/Forms/Registrations/Reminders etc
  • Campaign Analytics and Email Performance Reporting
  • Web Analytics Reporting primarily using Google and Heap Analytics
  • Marketing Channels Weekly Performance Reporting -Organic/PPC/Emails/Social Media/Referrals etc
  • Work closely with Product team, Web Development and Graphics team for New Messaging and Collateral development
  • Work closely with Sales Admin and Operations team for timely Leads pick and follow up
  • Weekly Marketing Presentations on Trends and Channels performance to the Leadership team

Marketing Analyst

iViZ Techno Solutions Pvt Ltd
09.2012 - 12.2013
  • Company Overview: Computer & Network Security
  • Planning and Strategizing Marketing activities on a quarterly basis as per V2MOM concept (Vision, Value, Method, Obstacle, and Measurable)
  • Full-fledged marketing and online promotion drive involving content such as Webinar, Presentations, Articles, Blogs and Whitepapers etc
  • Responsible for driving all email campaigns to Leads, existing/new customers and partners using Leadformix (Callidus-Cloud)
  • Driving Newsletters on a timely basis to targeted audiences
  • Responsible for planning, organizing, promoting and conducting marketing webinars
  • Identifying and qualifying leads generated from major international Info & cyber security conferences
  • Planning and execution of Pre and Post event marketing activities
  • Manage Event Leads, Nurture and route to sales
  • Conduct market research to identify prospect partners for potential partnership across all geographies
  • Route qualified leads to the sales team and track the progress
  • Responsible for driving Long Tail Program
  • Assist SEO team efforts
  • Drive and monitor SEM activities using Adwords, Retargeting platforms and Banner ads


Technical Support Associate

Accenture Pvt Ltd
08.2008 - 05.2010
  • Provided Technical Support to customers of reputed international Telecom Provider
  • Troubleshooting Router and Networking issues
  • Remote Installation assistance for DSL subscribers

Education

MBA - Marketing

BMS College of Engineering
04.2001 - 04.2012

B.E. - Electronics & Communication

KNS Institute of Technology

Class X - ICSE

Tunbridge High School

Skills

Marketing Automation

Personality Traits

  • Ambitious
  • Enthusiastic
  • Self Driven
  • Flexible
  • Customer Centric
  • Result Oriented

Timeline

Asst. Manager - Marketing Technology and Operations

Replicon Software
02.2014 - 10.2023

Marketing Analyst

iViZ Techno Solutions Pvt Ltd
09.2012 - 12.2013

Technical Support Associate

Accenture Pvt Ltd
08.2008 - 05.2010

MBA - Marketing

BMS College of Engineering
04.2001 - 04.2012

B.E. - Electronics & Communication

KNS Institute of Technology

Class X - ICSE

Tunbridge High School

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Ansar Ali GAsst Manager - Marketing Technology & Operations