Anshu Gaurav
Bengaluru
Summary
Strategic Senior Sales Leader with 15 years of experience in business development, channel sales, and key account management within FMCG and consumer durables. Managed high-value P&L portfolios and led diverse teams to achieve consistent revenue growth. Certified in Data Science & Business Analytics (UT Austin); skilled in translating data insights into impactful sales strategies.
Overview
16
16
years of professional experience
Work History
Branch Manager - Karnataka
VERSUNI
Bengaluru
04.2025 - Current
- Led channel sales strategy for Philips Domestic Appliances across Karnataka, overseeing Area Sales Managers and Trade Shopper Marketing Manager to drive market penetration.
- Develop and execute regional business plans driving revenue growth and improving team performance metrics.
- Ensured optimal inventory management aligned with market demand and organizational goals, improving supply chain responsiveness.
- Collaborate with cross-functional teams to implement market expansion initiatives and enhance brand visibility.
- Managed annual turnover exceeding INR 40 crore, contributing to overall revenue stability and growth.
Senior Manager - Distribution Management
GODREJ & BOYCE MFG. CO. LTD.
Bengaluru
01.2023 - 03.2025
- Managed Distribution, EBO and Direct Dealers business across Bangalore, leading a team of 50 members across various sales functions to achieve regional objectives.
- Delivered an annual turnover exceeding INR 30 Crore; playing a critical role in regional revenue growth.
- Developed and implemented business strategies that enhanced secondary sales performance and improved customer satisfaction metrics.
- Executed structured team reviews and KPI tracking, linking performance incentives to drive operational excellence.
Key Account Manager - Modern Trade
LG ELECTRONICS INDIA PVT. LTD.
Bengaluru
10.2021 - 01.2023
- Managed key accounts including Metro Cash & Carry, ensuring robust primary planning and strategic promotional offers.
- Coordinated with Product and Category Managers to drive activations, brand visibility, and product positioning.
- Developed and reviewed monthly, quarterly, and annual sales plans with Category Managers to sustain market share.
- Addressed ground-level market share challenges through proactive engagement with store-level teams.
Area Sales Manager - Channel Sales & Modern Trade
WHIRLPOOL OF INDIA LTD.
Bengaluru
10.2016 - 09.2021
- [Bengaluru - April 2018 to Sept 2021]: Developed strategies to expand core market base, driving business volume growth in the GT and MT channels across the region.
- Played a pivot role in Whirlpool and Future Retail re-start of business, rebuilding the partnership and restoring sales momentum.
- Conducted regular training sessions to enhance team capabilities and improve field sales efficiency.
- Established strong client relationships and successfully closed high-value deals for product solutions.
- [Vijayawada, AP - Oct 2016 to March 2018]: Spearheaded Modern Trade accounts across Andhra Pradesh, Generated average business of INR 2.25 Crore per month through disciplined primary and secondary sales focus.
Sr. Sales Executive - Channel & Modern Trade
MONDELEZ INTERNATIONAL
Vijayawada
01.2013 - 09.2016
- Achieved highest growth rate in 2014 (Pan India) in assigned category, recognized as national benchmark.
- Created a benchmark visibility standard at Vijayawada that contributed to significant market share gains.
- Maintained a Zero (0%) attrition rate within the team throughout tenure - a distinction reflecting leadership quality.
- Managed monthly business volume of INR 2.0-2.5 Crore across Delhi West (Channel) and Vijayawada (Modern Trade) regions.
- Built and managed distributor networks and key account relationships to drive consistent volume growth.
- Led teams of 15 members with focus on primary and secondary sales target achievement.
Customer Executive - Modern Trade
PEPSICO INDIA HOLDINGS PVT. LTD.
Hyderabad
07.2010 - 01.2013
- Increased volume and growth in key modern trade accounts by maximizing market share through competitive monitoring.
- Cultivated strong key account relationships, resulting in improved long-term sales performance.
- Secured product availability and enhanced visibility through targeted visual merchandising strategies.
- Received the "Star Award" in 2012 for completing the annual sales target by June - 6 months ahead of schedule.
Education
Post Graduate Certificate - Data Science & Business Analytics
The University of Texas at Austin, McCombs School of Business
01-2021
Master of Business Administration (MBA) -
ICFAI University
05-2010
Bachelor of Business Administration (BBA) -
Savitribai Phule Pune University
04-2008
Skills
- Retail Strategy
- Sales Performance
- Customer relationship management
- Market expansion
- Operational Planning
- Data Analysis
- Team leadership
- Negotiation skills
- Coaching and mentoring
Accomplishments
- Star Award - PepsiCo (2012): Completed 100% annual sales target by June, recognized company-wide for exceptional performance.
- Highest Pan-India Growth Rate - Mondelez (2014): Achieved the highest growth rate in the assigned category across India.
- Visibility Benchmark - Mondelez Vijayawada: Designed a store visibility model that became a national standard and helped gain market share.
- Zero Attrition - Mondelez: Maintained 0% team attrition throughout the entire work tenure, reflecting strong people leadership.
- Business Restart - Whirlpool & Future Retail: Played a pivot role in re-establishing a critical retail partnership, recovering significant business volume.
- Only Manager in India who achieved four Foreign Trips for over delivering targets of different category in 2023-2024.
Mobility
Open to Pan-India relocation and travel
Industries
- FMCG
- Consumer Durables
- Modern Trade
- General Trade
- Key Accounts
Technical Skills
- Data Science
- Business Analytics
- Sales Force Effectiveness
- CRM Tools
- MS Office Suite
Timeline
Branch Manager - Karnataka
VERSUNI
04.2025 - Current
Senior Manager - Distribution Management
GODREJ & BOYCE MFG. CO. LTD.
01.2023 - 03.2025
Key Account Manager - Modern Trade
LG ELECTRONICS INDIA PVT. LTD.
10.2021 - 01.2023
Area Sales Manager - Channel Sales & Modern Trade
WHIRLPOOL OF INDIA LTD.
10.2016 - 09.2021
Sr. Sales Executive - Channel & Modern Trade
MONDELEZ INTERNATIONAL
01.2013 - 09.2016
Customer Executive - Modern Trade
PEPSICO INDIA HOLDINGS PVT. LTD.
07.2010 - 01.2013
Post Graduate Certificate - Data Science & Business Analytics
The University of Texas at Austin, McCombs School of Business
Master of Business Administration (MBA) -
ICFAI University
Bachelor of Business Administration (BBA) -
Savitribai Phule Pune University