ANSHUL GUPTA

• Spearhead the overall sales and revenue strategy for the resort, encompassing rooms, banquets, F&B and ancillary revenue streams.
• Drive proactive and reactive selling across corporate, MICE, leisure and government segments.
• Lead, coach and develop the sales team; set performance KPIs and ensure consistent achievement of revenue budgets.
• Build and nurture strategic partnerships with key corporate accounts, travel trade, and government bodies.
• Conduct regular market intelligence reviews using STR reports and competitor shopping to identify revenue opportunities and refine positioning.
• Developed and executed strategic sales plans to increase revenue and market share.
• Led cross-functional teams to enhance guest experience and operational efficiency.

Progressed from Sales Manager/ team head to Director of Sales at Chandigarh’s inaugural Taj property. Developed and implemented comprehensive sales strategies, establishing a robust sales function.

• Established end-to-end sales infrastructure including account planning, client databases, and multi-segment frameworks across Corporate, MICE, Government, Diplomatic, and Travel Trade segments
• Partnered with general manager and revenue manager to align commercial strategy with business objectives, effectively enhancing occupancy in new market.
• Drove market penetration through proactive & reactive sales strategies, strategic partnerships, and innovative marketing initiatives to strengthen brand positioning

Revenue Performance (Year-on-Year Impact):

• FY 2021–22: Delivered +6.4% above budget despite post-pandemic recovery phase
• FY 2022–23: Achieved +21.1% above budget, driving strong topline growth and market share expansion
• FY 2019–20: Performance impacted by Covid onset in Jan 2020 (otherwise on strong trajectory)

Oversaw designated geography to drive corporate fit extended stay group and volume account revenues for Oberoi and Trident hotels nationwide.

▪ Built and maintained a high-value client portfolio ensuring top-of-mind recall across multiple prospect channels.

▪ Managed CRM database with structured trace dates and account profiling; reviewed STR and financial reports daily to calibrate sales activity.

• Handled a designated territory to generate corporate FIT, extended stay, MICE and group business for the hotel.
• Developed and maintained relationships with key corporate clients and travel trade partners to produce rooms, F&B and catering revenue.
• Executed outside sales calls, telemarketing and referral programs to drive revenue through the B2B channel.

• Maximised hotel revenues across all producing segments; coordinated bulk movements from sales source through to delivery.
• Produced, implemented and monitored action plans to achieve revenue budget objectives.
• Achieved 24% above-budget revenue in FY 2015–16 through disciplined account management and upselling.

• Managed a portfolio of 250 corporate accounts and 40 travel agents, generating rooms and banquet business for all Taj Hotels globally.
• Ensured attainment of revenue targets from corporate and travel agent segments for all Rajasthan Taj properties.
• Delivered 32% YOY revenue growth in FY 2013–14 through intensive sales calling and consultative relationship management.

• Responsible for maximising banquet occupancy and event revenues through proactive solicitation and account management.
• Maintained effective guest relationships and resolved event-related requests and concerns in line with company standards.

• Established and maintained guest rapport to drive repeat and referral business.
• Up-sold hotel facilities and services to maximise revenue per guest interaction.
• Contributed to review and revision of guest service standards to enhance overall satisfaction scores.

• Completed management training programme in core hotel operations, enhancing skills in Food & Beverage, Front Office, and Sales.
• Gained foundational knowledge in customer satisfaction methodologies, contributing to operational excellence in hotel management.

• Delivered through the International Institute of Hotel Management (IIHM), Kolkata | Gold Medallist
• GPA: Grade: A

via IIHM, Kolkata