Anshuman Jha
Noida
Summary
Experienced digital advertising professional seeking a new challenge where I can contribute effectively within a cross-functional team. I have strong experience managing Ad Networks, Channel Partners, and direct publishers, with a focus on aligning business objectives, improving operational efficiency, and driving sustainable growth.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Assistant Manager
MoMagic Technologies
Noida
02.2025 - Current
- Scaled MoMagic’s daily revenue from $175/day to $350/day (+133%) by onboarding and optimizing premium publishers including CNN Indonesia, Detik, OneIndia, and IDN Times.
- Led and managed a 4-member cross-functional team, driving publisher acquisition, performance optimization, and revenue growth.
- Built and strengthened relationships with top-tier media publishers, improving inventory quality and monetization efficiency.
Associate Manager- Publisher Sales
VDO.AI
Gurugram
08.2024 - 02.2025
- Led the launch of the oRTB (Open Real-Time Bidding) business unit, establishing and managing strategic partnerships with Tier-1 ad networks to diversify demand.
- Scaled new programmatic channels to $300+ daily revenue within 4 months.
- Drove publisher yield growth by leveraging auction data insights to optimize ad req, setting QPS, improving fill rates and CPM performance across oRTB.
Account Manager
AdElement VAST Inc.
Pune
11.2022 - 04.2024
- Managed day-to-day operations for key accounts with monthly spends exceeding $60,000.
- Reduced partner onboarding time by 10% through process optimization and contract negotiation, while mitigating invalid traffic risks.
- Built and maintained strong relationships with SSPs, DSPs, and ad networks, driving performance through weekly reviews.
- Balanced lead generation with strategic account management to expand the partner ecosystem and increase long-term partner value.
Publisher Account Manager
Mediology Software
Gurugram
10.2021 - 11.2022
- Supported over 200 publishers under the Google News Initiative by implementing engagement and monetization strategies.
- Led sales efforts for a new product launch, generating INR 100,000 in revenue within 20 days.
- Worked closely with established publishers and independent creators to monetize content via Google AdX, handling deal negotiation and closures.
- Conducted training sessions and consultations, helping publishers increase reach by an average of 15% with Google's lighthouse tools.
- Managed a high-value publisher portfolio worth $60,000, driving revenue through partnerships with leading app and regional publishers such as Adpumb, Indian Express & New Indian Express, Network 18, BAG Network, Sandesh, Prabhat Khabar, and Sakal.
Junior Account Manager
Inuxu Digital Media
10.2020 - 10.2021
- Optimized publisher monetization strategies using emerging digital advertising trends to improve website revenue and native campaign performance.
- Managed and scaled ad inventory across a diverse publisher portfolio, ensuring optimal yield and alignment with campaign objectives.
Education
B.Tech - Information Technology
Symbiosis Institute of Technology
Pune 08.2016 - 09.2020
Diploma - Information Technology
LJ Polytechnic
Ahmedabad 08.2013 - 03.2016
Skills
- Market & GEO-Based Publisher Research
- Custom Monetization Strategy Design
- Business Case & Pitch Preparation
- Revenue Maximisation ( Project LimeLight, Google Ad Manager)
- Demand–Supply Gap Analysis
- Inventory & Traffic Quality Assessment
- Strategic Insights & Reporting
Certification
- Introduction to Advertising Landscape – The Trade Desk
- Google Ads for Beginners – Google
- Marketing Foundations – The Trade Desk
- Google Ads Search – Google
Timeline
Assistant Manager
MoMagic Technologies
02.2025 - Current
Associate Manager- Publisher Sales
VDO.AI
08.2024 - 02.2025
Account Manager
AdElement VAST Inc.
11.2022 - 04.2024
Publisher Account Manager
Mediology Software
10.2021 - 11.2022
Junior Account Manager
Inuxu Digital Media
10.2020 - 10.2021
B.Tech - Information Technology
Symbiosis Institute of Technology
08.2016 - 09.2020
Diploma - Information Technology
LJ Polytechnic
08.2013 - 03.2016