Python
ANU KALRA
Account Manager
Hyderabad
Summary
Results-driven B2B Account Manager with over a decade of experience in German-language account management, sales coordination, accounts payable, and business intelligence. Proficient in developing and maintaining BI dashboards (WBR, MBR, QBR), flash reporting, and conversion analytics for AB EU teams utilizing SQL and ETL tools. Demonstrated expertise in leading pricing and selection programs for PanEU, FBA, and SFP sellers while excelling in stakeholder collaboration, hiring, mentoring, and driving performance enhancements across diverse teams. Fluent in German with extensive knowledge of the EU Amazon ecosystem.
Overview
12
12
years of professional experience
3
3
Languages
Work History
B2B Account Manager & BI Contributor
Amazon India
2024.08 - Current
- Manage B2B sellers and lead enablement of PanEU, FBA, and SFP for EU expansion.
- Drive pricing automation (Business Prices, Quantity Discounts) via API.
- Build leadership-facing dashboards (WBR, MBR, QBR) to track performance metrics.
- Identify selection gaps and drive ASIN-level improvements.
- Collaborate with BI, Pricing, Tech, and Ops to resolve seller blockers.
Manager – Account Management (B2C)
Amazon India
2021.06 - 2024.08
- Led German-speaking account managers across EU seller verticals.
- Recruited and mentored German-language specialists for seller support.
- Created SOPs for FBA/PanEU onboarding, and seller readiness.
- Oversaw Prime Day/BF/CM deal execution and seller engagement strategies.
- Designed internal dashboards and trained team on BI metrics.
Account Manager – German Marketplace (B2C)
Amazon EU
2019.12 - 2021.05
- Managed German-based 3P sellers, focusing on inventory and pricing performance.
- Coordinated Prime Day and Q4 deals, resolving promotional blockers.
- Delivered native-language (German) support to build trust and success.
Onboarding Specialist – EU Sellers
Amazon EU
2018.05 - 2019.11
- Onboarded FBA/PanEU sellers across EU markets.
- Trained internal teams (SSRA) and created SOP documentation.
- Supported Sponsored Products and exports setup.
Sales Coordinator – German Language
Agilent Technologies
2016.03 - 2018.05
- Managed German-speaking B2B clients for sales orders and pricing.
- Used SAP to track approvals and deliveries.
- Coordinated with EU logistics and customer service teams.
Shared Services Analyst – AP (German Language)
Amazon India (Shared Services)
2013.01 - 2016.01
- Handled German-language invoice queues and vendor escalations.
- Reduced processing time by 20% through improved workflow management.
- Liaised with EU vendor managers for tax, payment, and compliance support.
Education
PG Diploma in Sales & Marketing - undefined
IMT Ghaziabad
Master’s in Computer Applications - undefined
Amity University
B.C.A - undefined
IGNOU
German Certification - undefined
Max Mueller Bhavan (Goethe-Institut)
PG Program in Data Science -
Great Learning
Skills
B2B Account Management
Business Intelligence Reporting
SQL
Redshift
ETL
Flash Reporting
Conversion Rate Analysis
WBR/MBR/QBR Metrics
German Marketplace (DACH)
FBA
SFP
Sales presentations
Performance tracking
Pipeline management
CRM proficiency
Account growth
Data-driven decision making
Strategic account development
Product and service sales
Budget management
Quote formulation
Business development and planning
Sales strategy
Sales reporting
Accomplishments
- Collaborated with team of various in the development of Pricing an IVP Optimization.
- Supervised team of 6 Account managers.
- Achieved 71% CR through effectively helping the Team with Leads and Objections Handling Guide and SOPs.
- Generated 24% of Sales and Revenue through effectively and Support to AMs,
- Created Quicksight Dasboard for VoS to support Product Team..
- Documented and resolved Product issues which led to Feature Requests on Amazon Platform of Custom Pricing.
Certification
Data Champion
Badminton, Swimming
Language : German, English, Hindi and Punabi
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
On-SiteHybridRemoteImportant To Me
Career advancementWork-life balancePersonal development programsTeam Building / Company RetreatsWork from home optionStock Options / Equity / Profit SharingHealthcare benefitsCompany CultureFlexible work hoursPaid time offPaid sick leaveQuote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Software
Languages
English
Advanced (C1)
German
Advanced (C1)
Interests
Data Enthusisatic
Timeline
Data Champion
2025-02
B2B Account Manager & BI Contributor
Amazon India
2024.08 - Current
Manager – Account Management (B2C)
Amazon India
2021.06 - 2024.08
Account Manager – German Marketplace (B2C)
Amazon EU
2019.12 - 2021.05
Onboarding Specialist – EU Sellers
Amazon EU
2018.05 - 2019.11
Sales Coordinator – German Language
Agilent Technologies
2016.03 - 2018.05
Shared Services Analyst – AP (German Language)
Amazon India (Shared Services)
2013.01 - 2016.01
PG Diploma in Sales & Marketing - undefined
IMT Ghaziabad
Master’s in Computer Applications - undefined
Amity University
B.C.A - undefined
IGNOU
German Certification - undefined
Max Mueller Bhavan (Goethe-Institut)
PG Program in Data Science -
Great Learning