Anu Mandal

• 100cr portfolio
• Size- 40 brands, Out of Company’s top 25 brands, 5 brands managed under me
• Brands- Levi’s,Vero Moda,Only,Landmark group and more
• End to End brand management
• Project targets and construct strategic plan to acheive
• Planning inventory led decisions, discounts, intake margin intricacies
• Integrating marketing plans like home page visibility, commercial pegs, social media suggestions
• Monitor campaign effectiveness with CTR, Impressions, CPM for an informed investment decision
• Managing Private Label – 20cr biz
• Managing commercial & terms negotiation with new brands for best possible deal
• Lead annual joint business plans
• Report & Review with brands & internal team to brainstorm on gaps & competition analysis.

· 50cr portfolio

· Range Planning & Budget Management for brands season on season.

· OTB planning & stock intake & deviation management.

· Availability Analysis for optimum sales.

· Coordinating with vendors for timely launch.

· EOSS markdown planning considering the feasible margin control.

· Assortment planning to achieve maximum profit objective through the range presentation done bybrands seasonally.

· Dealing with margin & terms negotiation.

· Planning each option to reflect its true potential sales, taking into historical performance and future trends and to structure the order placed to deliver the required level of profitability at minimum risk.

· Seasonal Reviews

Brands Handled: Levi’s, AND, Vero Moda, Only