Anu Sethi
Bengaluru
Summary
E-commerce professional with over 20 years of experience in driving business growth and profitability. Demonstrated success in leading cross-functional teams to meet sales targets and enhance customer satisfaction. Skilled in analyzing market trends and consumer insights to foster product innovation and improve market positioning. Committed to delivering exceptional results in competitive environments while cultivating strong client relationships and optimizing processes.
Overview
25
25
years of professional experience
Work History
Consultant
Anadey.co.au
08.2024 - 02.2025
- Spearheaded vendor onboarding for Australian e-commerce platform Anadey.co.au.
- Developed growth strategies to expand product range and enhance customer engagement.
Category Head
Dhani Healthcare
Mumbai
07.2021 - 04.2024
- Developed and implemented category strategies to enhance product assortment and pricing.
- Led team of category managers, optimizing strategies for product selection and pricing.
- Managed vendor contracts, achieving 10% reduction in sourcing costs.
- Collaborated with cross-functional teams to create effective marketing and promotional plans.
- Conducted market research to identify trends and foster innovation.
Category Head
Mirraw.com
Mumbai
01.2019 - 06.2021
- Directed strategic planning, achieving a 20% revenue growth over 2 years
- Led a team of 10+ employees in achieving category goals and objectives
- Negotiated with suppliers, reducing procurement costs by 12%
- Enhanced relationships with key stakeholders, improving supplier performance by 15%
General Manager
Natty.in
Bangalore
10.2017 - 12.2018
Category Manager
Reliance Retail
Bangalore
12.2014 - 09.2017
Category Manager
Homeshop18
Bangalore
03.2014 - 11.2014
COO
Cherish Life Products
Bangalore
06.2012 - 02.2014
Assistant Manager Sourcing
Tata Trent (Westside Fiora)
Mumbai
12.2010 - 05.2012
Head of Product Development
Mirage Clothing Pvt Ltd
Delhi
04.2007 - 05.2008
Senior Merchandiser
Orient Craft
Delhi
06.2006 - 03.2007
Senior Merchandiser
Amita's Apparels
Delhi
09.1999 - 06.2006
Education
B.COM -
Delhi University
01.2008
DIPLOMA IN FASHION DESIGN -
IIFT
Delhi01.2008
Skills
- Data analysis and forecasting
- Demand planning and pricing strategies
- Vendor negotiation and product assortment
- Promotional activities and opportunity identification
- Market positioning optimization
- High-performance team building
- Innovation fostering and seamless coordination
- Marketing and sales operations
Websites
Timeline
Consultant
Anadey.co.au
08.2024 - 02.2025
Category Head
Dhani Healthcare
07.2021 - 04.2024
Category Head
Mirraw.com
01.2019 - 06.2021
General Manager
Natty.in
10.2017 - 12.2018
Category Manager
Reliance Retail
12.2014 - 09.2017
Category Manager
Homeshop18
03.2014 - 11.2014
COO
Cherish Life Products
06.2012 - 02.2014
Assistant Manager Sourcing
Tata Trent (Westside Fiora)
12.2010 - 05.2012
Head of Product Development
Mirage Clothing Pvt Ltd
04.2007 - 05.2008
Senior Merchandiser
Orient Craft
06.2006 - 03.2007
Senior Merchandiser
Amita's Apparels
09.1999 - 06.2006
B.COM -
Delhi University
DIPLOMA IN FASHION DESIGN -
IIFT
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