Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Anu Sethi

Bengaluru

Summary

E-commerce professional with over 20 years of experience in driving business growth and profitability. Demonstrated success in leading cross-functional teams to meet sales targets and enhance customer satisfaction. Skilled in analyzing market trends and consumer insights to foster product innovation and improve market positioning. Committed to delivering exceptional results in competitive environments while cultivating strong client relationships and optimizing processes.

Overview

25
25
years of professional experience

Work History

Consultant

Anadey.co.au
08.2024 - 02.2025
  • Spearheaded vendor onboarding for Australian e-commerce platform Anadey.co.au.
  • Developed growth strategies to expand product range and enhance customer engagement.

Category Head

Dhani Healthcare
Mumbai
07.2021 - 04.2024
  • Developed and implemented category strategies to enhance product assortment and pricing.
  • Led team of category managers, optimizing strategies for product selection and pricing.
  • Managed vendor contracts, achieving 10% reduction in sourcing costs.
  • Collaborated with cross-functional teams to create effective marketing and promotional plans.
  • Conducted market research to identify trends and foster innovation.

Category Head

Mirraw.com
Mumbai
01.2019 - 06.2021
  • Directed strategic planning, achieving a 20% revenue growth over 2 years
  • Led a team of 10+ employees in achieving category goals and objectives
  • Negotiated with suppliers, reducing procurement costs by 12%
  • Enhanced relationships with key stakeholders, improving supplier performance by 15%

General Manager

Natty.in
Bangalore
10.2017 - 12.2018

Category Manager

Reliance Retail
Bangalore
12.2014 - 09.2017

Category Manager

Homeshop18
Bangalore
03.2014 - 11.2014

COO

Cherish Life Products
Bangalore
06.2012 - 02.2014

Assistant Manager Sourcing

Tata Trent (Westside Fiora)
Mumbai
12.2010 - 05.2012

Head of Product Development

Mirage Clothing Pvt Ltd
Delhi
04.2007 - 05.2008

Senior Merchandiser

Orient Craft
Delhi
06.2006 - 03.2007

Senior Merchandiser

Amita's Apparels
Delhi
09.1999 - 06.2006

Education

B.COM -

Delhi University
01.2008

DIPLOMA IN FASHION DESIGN -

IIFT
Delhi
01.2008

Skills

  • Data analysis and forecasting
  • Demand planning and pricing strategies
  • Vendor negotiation and product assortment
  • Promotional activities and opportunity identification
  • Market positioning optimization
  • High-performance team building
  • Innovation fostering and seamless coordination
  • Marketing and sales operations

Websites

Timeline

Consultant

Anadey.co.au
08.2024 - 02.2025

Category Head

Dhani Healthcare
07.2021 - 04.2024

Category Head

Mirraw.com
01.2019 - 06.2021

General Manager

Natty.in
10.2017 - 12.2018

Category Manager

Reliance Retail
12.2014 - 09.2017

Category Manager

Homeshop18
03.2014 - 11.2014

COO

Cherish Life Products
06.2012 - 02.2014

Assistant Manager Sourcing

Tata Trent (Westside Fiora)
12.2010 - 05.2012

Head of Product Development

Mirage Clothing Pvt Ltd
04.2007 - 05.2008

Senior Merchandiser

Orient Craft
06.2006 - 03.2007

Senior Merchandiser

Amita's Apparels
09.1999 - 06.2006

B.COM -

Delhi University

DIPLOMA IN FASHION DESIGN -

IIFT

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