ANUBHUTI MATTA
Mumbai
Summary
Experienced journalist with 10+ years of storytelling across print and digital platforms. Skilled in reporting, writing, and editing across business, leadership, culture, gender, education, hospitality, and tourism. Demonstrated expertise in anchoring flagship editorial projects, events, and long-form initiatives. Brings newsroom judgement together with recent experience in editorial strategy and narrative advisory.
Overview
13
13
years of professional experience
Work History
Head-Editorial Strategy and Growth
Gecko Worldwide
Mumbai
11.2025 - Current
- Provide editorial insight on story ideas and authored content for clients including PNG Jewellers, DP Jewellers, Dhirsons, Kumari Fine Jewellery, VTP Realty, Krisala, and GSI.
- Leading rebranding and narrative repositioning, including website revamp and pitch deck development.
- Support planning of a year-long retail footfall activation strategy, align on-ground activity with content and media visibility.
- Partner with decision-makers to shape thought leadership themes and narrative arcs across the year.
Principal Correspondent
Forbes India, Network18
12.2020 - 11.2025
- Report and write longform stories on business, startups, leadership, gender, education, health, hospitality, and tourism for print and web.
- Anchor Forbes India 30Under30 and W-Power print issues—from nominations and editorial planning to design, online rollouts, and award events.
- Edit opinion blogs by CEOs, founders, and thought leaders across industries.
- Manage uploads on Forbes India's website, LinkedIn page, and WhatsApp channel to drive digital reach and engagement.
- Script, produce, and host videos and multimedia projects, including Pursuit of Purpose, a video interview series with leaders like Harsh Mariwala and Swati Piramal.
Associate Editor
The Swaddle
08.2018 - 07.2020
- Planned editorial content, reported, researched, and wrote articles to align with the publication’s focus areas — health, gender, and culture.
- Conceptualised and authored four original series at The Swaddle spotlighting health, law, work, and evolving family structures through gender-sensitive storytelling.
- Managed a team of external writers and contributors.
- Conducted Facebook live sessions on various topics related to health, law, and gender.
Freelance Journalist
Various publications
01.2018 - 08.2018
- Wrote for The New Indian Express, Hindustan Times, BlackBook, and Eat Stay Love on lifestyle, real estate, education, and culture.
Senior Correspondent
Hindustan Times
05.2013 - 12.2017
- Led editorial production of weekly supplements HT Estates and HT Education, covering real estate and education through reporting, writing, and editing.
- Reported and wrote long-form features and profiles for weekend and Sunday editions across beats, including lifestyle, culture, gender, travel, and health.
- Authored multiple front-page and national stories, including exclusives; contributed regularly to Mumbai metro and city pages.
- Reported on key city events and campaigns like No TV Day and the Kala Ghoda Arts Festival; created multimedia content including Facebook Lives with artists and public figures to enhance engagement.
- Mentored junior reporters and interns on writing and newsroom practices.
- Collaborated with editors and peers to break stories under tight deadlines.
- Twice awarded Journalist of the Month for impactful reportage.
Education
Mass Communications (2012-2013)
Social Communications Media (SCM), Sophia Polytechnic
Bachelors of Mass Media (2009-2012) - Mumbai
Sophia College For Women
MumbaiSkills
- Editorial planning and content strategy
- Reporting and feature writing
- Website uploads and management
- Scriptwriting and production for videos and multimedia projects
- Planning and organising events
Languages
- English
- Hindi
References
- Brian Carvalho, Former Editor, Forbes India: 9867649956
- Zara Murao, Senior Assistant Editor, Hindustan Times: 9820183867
Timeline
Head-Editorial Strategy and Growth
Gecko Worldwide
11.2025 - Current
Principal Correspondent
Forbes India, Network18
12.2020 - 11.2025
Associate Editor
The Swaddle
08.2018 - 07.2020
Freelance Journalist
Various publications
01.2018 - 08.2018
Senior Correspondent
Hindustan Times
05.2013 - 12.2017
Mass Communications (2012-2013)
Social Communications Media (SCM), Sophia Polytechnic
Bachelors of Mass Media (2009-2012) - Mumbai
Sophia College For Women