ARATRIK NANDY
Modest Human Brands (MHB)
Kolkata
2
years of professional experience
Creative and content strategist with experience across social media, brand communication, commercial production, startup growth and AI-enabled creative workflows. Skilled in content planning, brand messaging, creative coordination, external communication and growth experimentation. Delivered 85+ projects for 50+ brands, led 14+ person teams, acquired startup clients through outreach and Google Ads, and collaborated with a 4-person developer team.
Work History
Growth, Content & Product Strategy
1 Year- Shaped brand, content and growth direction for an AI-focused production workflow product, turning creative-industry problems into clear marketing narratives.
- Supported market research, positioning, GTM planning, outreach, client acquisition and external communication for a B2B creative-tech product.
- Ran Google Ads and outbound outreach experiments that contributed to client acquisition and tested channels for inbound enquiries.
- Worked with a 4-person developer team to translate product requirements, user needs and creative workflow ideas into product features and communication assets.
- Used AI-assisted research, concepting and filmmaking workflows across product, creative and growth work.
Content & Creative Production
1 Year- Delivered 85+ commercial and branded-content projects for 50+ startups and brands, supporting projects from brief through final delivery.
- Worked as a main videographer across brief interpretation, pre-production, camera, lighting, on-set execution, post-production coordination and delivery.
- Coordinated a 14+ person creative/production team across briefs, reviews, client communication, schedules and delivery.
- Produced brand content for organizations including Haldiram and Palam Locks, adapting storytelling and visual approach to different briefs and audiences.
Education
M.A. - English Literature
Two-year postgraduate programme
- Lighting & Commercial Filming
- AI Filmmaking
Ongoing professional learning
Skills
Social & Content
Social Media Strategy
Content Strategy
Content Calendars
Monthly/Quarterly Planning
LinkedIn
Instagram
YouTube
X
Brand Voice
External Communication
Launches & Announcements
Community Engagement
Growth & Analytics
GTM Strategy
Brand Positioning
Audience Research
Client Acquisition
Google Ads
Reach
Engagement
Follower Growth
Video Views
Inbound Enquiries
Performance Reporting
Creative & Execution
Creative Briefs
Campaign Planning
Short-Form Video
Visual Storytelling
Trend-led Content
Editorial Planning
Creative Reviews
Designers/Editors/Writers Coordination
CAREER HIGHLIGHTS
50+ brands/startups served | 85+ projects delivered | 14+ people led | Google Ads + client acquisition | 4-person developer team collaboration
Personal Information
Title: SOCIAL MEDIA & CONTENT STRATEGIST | CREATIVE PRODUCER | AI & STORYTELLING
VALUE I BRING TO THE TEAM
- Translate creative and business goals into social content ideas, calendars and audience-facing narratives.
- Bring hands-on production knowledge to briefs, reviews and delivery with designers, editors, writers and creative teams.
- Combine storytelling with GTM, outreach, Google Ads, client acquisition and performance-led experimentation.
- Apply AI tools for research, concepting and creative production while protecting brand voice and originality.
- Bridge creative, product and technology teams; experienced working with a 4-person developer team.
Timeline
Growth, Content & Product Strategy
Modest Human Brands (MHB)
01.2025 - 01.2026Read More
Content & Creative Production
Red Cat Pictures (RCP)
01.2024 - 01.2025Read More
from AI Filmmaking
Read More
Visual Education
from Lighting & Commercial Filming
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Rabindra Bharati University
M.A. from English Literature
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