Anuj Aneja
Summary
Dynamic Category Manager with a proven track record at Reliance Retail, driving double-digit growth through strategic promotions and vendor negotiations. Expert in data-driven decision-making and supply chain management, I excel in optimizing product assortments and fostering long-term relationships, ensuring exceptional category performance and market penetration.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Category Manager
Octopolis Technologies Pvt. Ltd. (ApnaKlub)
02.2024 - Current
- Managed national & regional FMCG brands (Helios, Agrofresh, Goldiee, Chukde, etc.) on ApnaKlub's B2B platform, driving brand visibility and market share.
- Designed and implemented hub-and-spoke STO model with DOH, ageing, liquidation, sales history, and seasonal impact, improving supply chain efficiency.
- Expanded biscuit portfolio (Unibic, McVitie's, Americana, Bonn, Cremica) with double-digit YoY growth via targeted promotions.
- Introduced new brands (Haldiram Bhujiawala, BTW, Unibic Namkeen), achieving ₹2.5 Cr annual turnover.
- Leveraged data-driven insights to optimize pricing, promotions, and assortment strategies, enhancing sales performance across diverse customer segments.
Deputy Category Manager (Tea & Coffee, JioMart B2B)
Reliance Retail Ltd.
10.2021 - 01.2024
- Managed 50+ suppliers, executing sourcing, vendor contracts, and pricing strategies that enhanced tea & coffee categories.
- Executed promotions with leading FMCG brands (HUL, Tata Consumer, Nestle India) across 150+ stores Pan India.
- Promoted regional/local brands (Vikram Tea, Tea Valley, Shane Punjab, Levista, AVT) to enhance category depth.
- Increased sales through category events (Category Fest, Paisa Vasool) and B2B2C coupon promotions.
- Optimized procurement and improved assortment availability through competitive analysis and store insights.
Assistant Category Manager (Beverages)
Walmart India Pvt. Ltd. & Flipkart Wholesale
03.2018 - 09.2021
- Handled 130+ suppliers and implemented promotions across 30+ Cash & Carry stores and online B2B platforms.
- Partnered with top suppliers (Coca-Cola, PepsiCo, Dabur, Nestle, HUL, Tata Consumer) to drive large-scale promotions.
- Built private labels for beverages to capture significant market share in topline & bottom line.
- Participated in major events (Vyapari Diwas, Big Billion Days) to accelerate sales and market penetration.
- Ensured category hygiene (EAN, signage, pricing) and maintained stock availability with strong OTIF performance.
Travel Consultant
iEnergizer (Goibibo)
03.2017 - 02.2018
- Provided exceptional customer service and resolved queries via phone, email, and chat, ensuring customer satisfaction.
- Resolved billing errors and escalated critical issues while training team members to improve overall customer satisfaction.
Education
B.Tech - Civil Engineering
GL Bajaj Group of Institutions
MathuraSkills
- Category management expertise
- Vendor onboarding processes
- Product launch strategies
- Private label development
- Business growth initiatives
- Strategic planning skills
- Pricing and promotion tactics
- Demand planning techniques
- Analytics and operations proficiency
- Inventory management systems
- SAP 70 expertise
- Tableau proficiency
- Data ent strategies
- Product assortment optimization techniques
- Market trend analysis skills
- Category strategy development skills
- Brand portfolio management strategies
Websites
Certification
- AutoCAD
- Staad Pro (Structural Analysis)
Timeline
Category Manager
Octopolis Technologies Pvt. Ltd. (ApnaKlub)
02.2024 - Current
Deputy Category Manager (Tea & Coffee, JioMart B2B)
Reliance Retail Ltd.
10.2021 - 01.2024
Assistant Category Manager (Beverages)
Walmart India Pvt. Ltd. & Flipkart Wholesale
03.2018 - 09.2021
Travel Consultant
iEnergizer (Goibibo)
03.2017 - 02.2018
B.Tech - Civil Engineering
GL Bajaj Group of Institutions