Anup Mishra
Territory Sales Manager
Varanasi
Summary
Driven to excel in sales, leveraged expertise in territory growth and persuasive communication at work to surpass sales targets and drive territory expansion. Skilled in sales tracking and building strong relationships, I consistently outperformed objectives, demonstrating a keen ability to analyze and adapt to market trends for optimal results.
Overview
14
14
years of professional experience
Work History
Territory Sales Manager
Pernod Ricard India
12.2021 - Current
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Monitored competitor activities within territory, adjusting sales strategies as needed to maintain competitive edge.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Targeted prospects in other territories through careful research of competitor products, services, and trends.
Assistant Manager Sales
Diageo India
04.2018 - 12.2021
- Consistently exceeded individual sales targets by employing persuasive communication skills and expert product knowledge when interacting with customers.
- Established strong rapport with vendors and suppliers, negotiating favorable terms that resulted in cost savings for organization.
- Assisted in coordinating special events or promotions to increase store visibility within local market and drive foot traffic during peak shopping periods.
- Delivered comprehensive training programs for new hires, ensuring strong understanding of company policies and procedures as well as product knowledge.
Senior Sales Executive
United Spirits Limited
03.2014 - 03.2018
- Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in field.
- Increased sales revenue by developing and implementing strategic sales plans tailored to client needs.
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
Junior Sales Executive
United Spirits Ltd
04.2010 - 03.2014
- Achieved targets in corporate sales
- Knows towns under coverage, their population, profile number of outlet, Business potential, etc
- Identify, activate & control wholesaler in territory to maximize indirect distributor of product.
- Monitor constantly stock & sales of all Distributor and take remedial action in case of major variation.
- Monitor competition, their prices and activities on regular basis
Education
MBA Distance Learning - HR & Marketing
Meerut University
Meerut 04.2001 -
LLB -
Lucknow University
Lucknow 04.2001 -
Intermediate -
R.P.M. Inter College
Hardoi 04.2001 -
High School -
R.P.M. Inter College
Hardoi 04.2001 -
Skills
Sales closing
Territory Growth
Territory expansion
Sales Tracking
Recent Achievements
- Secure 1st Rank in Supernova Contest.
- Received Award for best TSM Performance H1 from CCO ( Mr Piyush Srivastava Sir) in 2024.
- Highest 27.5% YTD Growth of RSBS in Region.
- Achieved Double Digit YTD Overall Shipment Growth 13.6% over last year.
Timeline
Territory Sales Manager
Pernod Ricard India
12.2021 - Current
Assistant Manager Sales
Diageo India
04.2018 - 12.2021
Senior Sales Executive
United Spirits Limited
03.2014 - 03.2018
Junior Sales Executive
United Spirits Ltd
04.2010 - 03.2014
MBA Distance Learning - HR & Marketing
Meerut University
04.2001 -
LLB -
Lucknow University
04.2001 -
Intermediate -
R.P.M. Inter College
04.2001 -
High School -
R.P.M. Inter College
04.2001 -
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