Summary
Overview
Work History
Education
Skills
Projects
Timeline
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Anupama

Summary

Talented professional with proven skills in story development and presentation. Builds relationships with sources to obtain fast, accurate information. Savvy to changing demographics and strategies for reaching different demographics.

Overview

5
5
years of professional experience

Work History

Senior Media Analyst

Wipro
03.2022 - Current
  • Analyzed and interpreted news and information received from various sources such as Press Releases to build accurate business reports using internal tools.
  • Conducted Media Monitoring to track Share of Voice and media reputation for clients as well as all competitors.
  • Built sentiment reports to track Media Relations and brand exposure.
  • Coached newly onboarded team members.
  • Coordinated with internal as well as external stakeholders to improve process quality and successful Account Management.

Senior Fraud Analyst

WNS Global Services
10.2019 - 03.2022
  • Assessed customer and client data to detect potential fraud risks.
  • Coordinated with internal as well as external stakeholders to improve process quality and successful Account Management.
  • Used multiple data sources to derive end-to-end fraud performance metrics.
  • Analyzed data from various sources to identify trends and patterns.
  • Coordinated with other departments to ensure accuracy of data collection and analysis.
  • Provided technical support to junior analysts regarding data analysis techniques and methods.
  • Identified areas for improvement within existing systems through use of descriptive statistics or predictive modeling techniques.
  • Reviewed business requirements documents and developed project plans accordingly.
  • Maintained an up-to-date knowledge base on industry trends, technologies, and best practices in the field of analytics.

Education

M.A - Arts & Humanities -

IGNOU
New Delhi
05-2023

Bachelor of Arts - B.A

University of Delhi
Delhi
07-2020

Skills

  • Evidence-Based Analytical Decision Making
  • Stakeholder/ Client Relations
  • Reporting & Data Analysis
  • MS Excel, MS Word, and MS PowerPoint
  • Content Management Project Management
  • Team-oriented, collaborative and a Multitasker Account Management
  • Outstanding Communication skills in English, both written and verbal
  • Skill Development and Training

Projects

  • Paddy Power ( Sr. analyst)
  • Pan MacMillan ( Sr. analyst)
  • Sony ( Sr. analyst)
  • Microsoft ( Sr. analyst)
  • Adhoc projects ( Sr. analyst)

Timeline

Senior Media Analyst

Wipro
03.2022 - Current

Senior Fraud Analyst

WNS Global Services
10.2019 - 03.2022

M.A - Arts & Humanities -

IGNOU

Bachelor of Arts - B.A

University of Delhi

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Anupama