Twinkle Purania
Indore
Summary
Innovative Founder with proven track record of launching and scaling successful businesses. Strong leadership abilities coupled with strategic mindset drive impactful growth and operational excellence. Skilled in building high-performing teams, forging strategic partnerships, and navigating complex challenges. Delivers transformative solutions that align with company vision and market demands.
Overview
7
7
years of professional experience
17
17
years of post-secondary education
Work History
Founder-in-Preparation
Purania Cafe (Pre-Incorporation)
Indore, India
04.2020 - Current
- Developed foundational skills in operations planning, branding, and go-to-market strategy.
- Evaluated vendor partnerships, supply chain options, and compliance requirements (FSSAI, local regulations).
- Prepared business plan, cost structures, pricing models, and break-even analysis.
Marketing Manager
PURNARTHA
Pune, India
06.2019 - 04.2020
- Developed and implemented strategic branding campaigns, enhancing customer engagement, and brand awareness in diverse markets.
- Conducted competitor benchmarking and client segmentation, designing data-driven sales strategies that increased client acquisition by 25-30% annually.
- Collaborated with leadership to create investor pitches and presentations, enhancing lead-to-conversion ratio by approximately 50%.
- Organized promotional events and investor meetups, driving a 40% increase in brand reach and lead quality.
- Managed marketing budgets effectively, allocating resources to achieve strategic objectives and maximize returns.
- Synthesised market intelligence into actionable growth strategies, guiding advisory team initiatives.
- Trained cross-functional teams on brand messaging, ensuring consistent and resonant communication across all channels.
Education
Master of Business Administration - Marketing and Finance
International Institute of Professional Studies
Indore, MP 04.2017 - 03.2019
Bachelor of Business Administration -
International Institute of Professional Studies
Indore, MP 04.2014 - 03.2017
St. Arnold Higher Secondary School
Indore, MP 04.2002 - 03.2014
Skills
- Strategic branding
- Brand messaging
- Marketing budget management
- Market intelligence
- Customer engagement
- Promotional strategies
- Competitor analysis
- Growth strategies
- Marketing plan development
- Strategic thinker
- Project leadership
- Brand development
- Digital advertising
Languages
English
Proficient
C2
Hindi
Proficient
C2
Hobbies and interests
- Playing Badminton
- Trekking
- Travelling
- Cooking
Timeline
Founder-in-Preparation
Purania Cafe (Pre-Incorporation)
04.2020 - Current
Marketing Manager
PURNARTHA
06.2019 - 04.2020
Master of Business Administration - Marketing and Finance
International Institute of Professional Studies
04.2017 - 03.2019
Bachelor of Business Administration -
International Institute of Professional Studies
04.2014 - 03.2017
St. Arnold Higher Secondary School
04.2002 - 03.2014