Anurag Barkataki
Guwaha+
Summary
Google Ads Specialist with hands-on experience solely managing 15-18 accounts simultaneously across agency and B2B SaaS environments. Proven in full-funnel lead genera+on (B2B/B2C), GA4/GTM conversion tracking setup, and client-facing communica+on across 30+ accounts. Delivered measurable outcomes - 7x+ ROAS, 54.3% Lead-to-MQL improvement, 21% SQL growth - across USA, Canada, India, UAE, and South Africa. Skilled in CPL forecas+ng, AI-assisted landing page development, and data-driven campaign scaling.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Google Ads Specialist
Vantage Circle
Guwahati
03.2024 - Current
- Drove full-funnel B2B lead generation campaigns across USA, Canada, India, UAE, and South Africa with ₹15-20L monthly ad spend on Search, Display, and Performance Max.
- Grew paid R&R India MQL volume by 17.3% YoY (503 → 590 contacts) through targeted campaign restructuring and audience refinement.
- Improved R&R India Lead→MQL conversion rate from 10.1% to 54.3% YoY - a 5x improvement in lead quality through audience and keyword targeting refinement.
- Built multi-product, multi-region CPL forecasting model across 3 products (R&R, vFit, vPulse) and 5 markets for FY 26-27 budget planning and allocation.
- Improved SQL by 21% in FY 2024-25 by refining audience targeting, ad copy, and landing page alignment.
- Built AI-powered landing pages via GitHub; created performance dashboards using Looker Studio, GA4, and Google Sheets.
- Executed A/B testing on creatives, headlines, and audiences; wrote ad copy and hooks tailored to each funnel stage.
Google Ads Executive (Promoted from Intern)
Curious Mind Consulting
Guwahati
08.2022 - 09.2023
- Solely managed 15-18 Google Ads accounts simultaneously across eCommerce, Manufacturing, Travel, and Automotive sectors.
- Handled ₹8-10L monthly ad spend with full accountability for campaign performance, budget pacing, and ROAS targets.
- Led weekly performance review calls and escalation meetings for 30+ clients, translating data into clear, actionable recommendations.
- Set up GA4, GTM tags, triggers, and conversion events hands-on for multiple client accounts, ensuring accurate attribution.
- Achieved 7x+ ROAS on a key eCommerce account through keyword restructuring, negative keyword management, and smart bidding.
- Improved CVR by 19% via landing page revamps with UI/UX team; built client-facing reports using Looker Studio and GA4.
- Promoted from Intern to Executive within 2 months based on performance, taking full account ownership ahead of schedule.
Education
B.Tech - Mechanical Engineering
Girija Nanda Choudhury Ins+tute of Management & Technology
Guwaha+01-2022
Skills
- Search
- Display
- Performance Max
- YouTube
- Shopping
- Full-Funnel B2B/B2C
- MQL/SQL Optimization
- Audience Targeting
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Setup
- Looker Studio
- Google Sheets
- HubSpot Reporting
- Keyword Research
- A/B Testing
- CRO
- Bid Strategy
- CPL Optimization
- Budget Forecasting
- AI-Powered Landing Page Development
- GitHub Deployment
- Ad Copywriting
- Weekly Reviews
- Escalation Handling
- Performance Storytelling
Accomplishments
- 17.3% YoY increase in paid R&R India MQL volume (503 → 590 contacts) - Vantage Circle
- R&R India Lead→MQL rate: 10.1% → 54.3% YoY - 5x improvement in lead quality
- 21% improvement in SQL in FY 2024-25 through campaign and audience optimisation
- FY 26-27 CPL forecasting model across 3 products × 5 markets with inflation buffers
- 7x+ ROAS on eCommerce account with ₹8-10L monthly spend - Curious Mind Consulting
- 19% CVR improvement via landing page collaboration; independently built pages with 2.73% CVR
- Solely managed 15-18 accounts simultaneously as sole specialist at agency level
Certification
- Google Ads Search Certification, Google, 2023
- Google Ads Display Certification, Google, 2023
- Google Ads Performance Max Certification, Google, 2023
- The Complete Conversion Rate Optimisation Course, Ruben De Boer
- Digital Marketing Course, DiziAdzo, 2022
- Google Ads Certified: Search
- Display
- Performance Max
Timeline
Google Ads Specialist
Vantage Circle
03.2024 - Current
Google Ads Executive (Promoted from Intern)
Curious Mind Consulting
08.2022 - 09.2023
B.Tech - Mechanical Engineering
Girija Nanda Choudhury Ins+tute of Management & Technology