Anurag Jagati
Gurgaon
Summary
Results-oriented marketing and business management professional with 23 years of experience in diverse industries. Demonstrated success in launching new products and driving revenue growth. Expertise in executing impactful marketing campaigns that optimize business and cost metrics.
Overview
24
24
years of professional experience
Work History
Executive VP
99acres| Info Edge (India) Limited
NCR
07.2022 - Current
- Responsible for marketing and growth at 99acres, India's leading real estate portal.
- Additional responsibility of executing and formulating an app-first strategy.
- Repositioned the brand, leading to a 4% increase in TOM and 6% brand share gains across key markers.
- Drove efficiency and effectiveness, with a sharp turn-around in marketing ROI from -60% to +30%.
Chief Operating Officer
Ed-tech Business Unit of Thomson Digital
03.2022 - 07.2022
- Formulating & executing the long, mid and short-term business plan and strategy
- Capability building and on-boarding the right partners to build the eco-system for the business
- Recruiting and building a high performance team
- GTM for executing the business plan
Sr VP & Head-Sales Excellence
Aakash Education Services Ltd
07.2021 - 02.2022
- Responsible for creating and building a team to enable and support sales team to deliver 3x growth across multiple channels
- Optimizing and crafting frictionless sales journeys both from end users and sale team’s perspective
- Enabling sales team through automation of processes & tools
- Responsible for the incentive & reward and recognition programs
Head-Sales & Marketing
Aakash Education Services Ltd
12.2017 - 07.2021
- Crafted the brand and media strategy and ensured effective and timely implementation
- Preparation and execution of the marketing budget and ensuring execution of ATL and BTL campaigns
- Conducted consumer research, competitive benchmarking, forecasting and analytics
- Optimized media spends and mix to deliver 15% improvement in customer acquisition costs and 20% in revenue terms
- Led the product and pricing portfolio for the classroom business
- Led the CRM (SF) and marketing automation implementation
Head-Mobile Internet
Aircel Ltd
11.2015 - 11.2017
- Responsible for delivering data revenue, users and usage metrics for the country – Rs.1000 crore plus portfolio
- Margin delivery by ensuring data rates per MB & ARPU management
- Partnerships and alliances to drive customer additions
- Improved margins by formulating a new data pricing policy
- Created and executed a new data CLM strategy to drive incremental revenues
Head-Marketing & Customer Life Cycle Management
Reliance Jio, Tamilnadu
06.2015 - 10.2015
- Responsible for marketing, customer and revenue metrics for the TN circle
Head-Marketing
Bharti Airtel Ltd, Kerala
09.2013 - 05.2015
- Responsible for delivering revenue, customer and brand metrics for the circle
- Margin delivering by ensuring voice and data yields
- Ensuring achievement of deliverables across different product lines – voice, data, vas & roaming
- Optimize asset extraction by ensuring a robust new site deployment process
- Ensuring channel effectiveness and productivity
- Gained Customer Market Share quarter on quarter
Head-Value Added Services & Mobile Internet
Bharti Airtel, Tamilnadu & Kerala
10.2011 - 08.2013
- Responsible for Non Voice revenues for Chennai, Tamilnadu & Kerala circles
- Drive mobile internet revenues & customer KPIs - 2G & 3G
- Managing the core VAS portfolio – monetizing products in various genres
- Improving customer-satisfaction through pro-active complaint management
National Head- B2C Acquisitions
Bharti Airtel Ltd
06.2009 - 07.2011
- Responsible for achieving budgeted B2C acquisition & subscriber base numbers on broadband & fixed line
- Quality of Acquisition and 0-6 Month churn
- Tariff & gross contribution delivery on pricing
- Demand generation and customer communication through optimal ATL/BTL mix
- Revamped broadband pricing leading to 20% increase in new acquisition ARPUs
Product Head - Broadband
Bharti Airtel Ltd
10.2007 - 06.2009
- Responsible for achieving budgeted revenue & subscriber base numbers for the different segments
- Tariff & gross contribution delivery on pricing
- Broadband tariff portfolio which increased acquisition by 50% and ARPUs by 15%
- Successfully launched the 8 Mbps & 16 Mbps broadband product – a first in the industry
- Introduced and launched the Fair Usage Policy -a first in India
Product Manager - Broadband
Bharti Airtel Ltd, South Hub
11.2005 - 09.2007
- Responsible for achieving budgeted revenue & subscriber base numbers for the different segments
- Designing and implementing campaigns for customer acquisition & revenue enhancement
- Revenue achievement at 110% of AOP with highest broadband ARPUs in the country
Area Sales Manager
GE Money, Tamilnadu
03.2004 - 10.2005
- Responsible for achieving volume and value targets for Tamilnadu
- Achieving insurance, tenor and IRR targets and ensure portfolio quality
- Building an aggressive and performance-oriented sales team
- Planning, executing and implementing trade promotions and schemes
- Increased business by more than 200% after taking over
- Starting operations in 5 new cities
Assistant Manager-Sales
Bharti Airtel Ltd, Karnataka
08.2003 - 02.2004
- Responsible for achieving revenue targets from existing subscribers
Manager-Marketing
BPL Ltd
05.2000 - 07.2003
- Joined BPL as a management trainee with stints in sales, marketing and strategy implementation project
Education
PGDM -
IIM Bangalore
12.2000
Master of Finance & Control -
University of Delhi
12.1998
Bachelor of Science -
Kumaon University
12.1996
Skills
- Category and business management
- Business planning and strategy
- Brand and media strategy
- Product and pricing portfolio management
- Stakeholder alignment and management
- Sales planning and execution
Timeline
Executive VP
99acres| Info Edge (India) Limited
07.2022 - Current
Chief Operating Officer
Ed-tech Business Unit of Thomson Digital
03.2022 - 07.2022
Sr VP & Head-Sales Excellence
Aakash Education Services Ltd
07.2021 - 02.2022
Head-Sales & Marketing
Aakash Education Services Ltd
12.2017 - 07.2021
Head-Mobile Internet
Aircel Ltd
11.2015 - 11.2017
Head-Marketing & Customer Life Cycle Management
Reliance Jio, Tamilnadu
06.2015 - 10.2015
Head-Marketing
Bharti Airtel Ltd, Kerala
09.2013 - 05.2015
Head-Value Added Services & Mobile Internet
Bharti Airtel, Tamilnadu & Kerala
10.2011 - 08.2013
National Head- B2C Acquisitions
Bharti Airtel Ltd
06.2009 - 07.2011
Product Head - Broadband
Bharti Airtel Ltd
10.2007 - 06.2009
Product Manager - Broadband
Bharti Airtel Ltd, South Hub
11.2005 - 09.2007
Area Sales Manager
GE Money, Tamilnadu
03.2004 - 10.2005
Assistant Manager-Sales
Bharti Airtel Ltd, Karnataka
08.2003 - 02.2004
Manager-Marketing
BPL Ltd
05.2000 - 07.2003
PGDM -
IIM Bangalore
Master of Finance & Control -
University of Delhi
Bachelor of Science -
Kumaon University
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