Building Relationship
Anurag Kumar
Senior Business Development & Marketing Head
Summary
Seasoned manager with over 8 years of experience, demonstrating proficiency in efficiently managing and enhancing operations through motivational strategies and rigorous policy enforcement. Possesses expertise in implementing cutting-edge industry practices, navigating market trends, and ensuring adherence to regulatory standards. Acknowledged for leadership characterized by a blend of analytical acumen and strategic business planning, consistently fostering effective problem-solving.
Overview
8
8
years of professional experience
2
2
Certificates
Work History
Senior Business Development & Marketing Head
Magicbricks Realty Services Ltd.
Bengaluru
03.2021 - Current
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Proven ability to develop and implement creative solutions to complex problems.
- Delivered services to customer locations within specific timeframes.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Proven ability to learn quickly and adapt to new situations.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Cross-trained existing employees to maximize team agility and performance.
- Defined clear targets and objectives and communicated to other team members.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Senior Key Account Manager
Indiamart Intermesh Ltd.
Noida
08.2018 - 03.2021
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
- Met or exceeded sales goals for big accounts by bringing in over 65 new accounts and upselling big deals to existing clients.
- Worked with customers to develop strategic business and account plans.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Mentored junior account management professionals to develop skills and increase company revenue.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Built and maintained strong client relationships to drive business growth.
- Developed and delivered presentations to key customers to position products and services.
Sales and Marketing Head
Perfectice Eduventure Pvt. Ltd.
Noida
07.2015 - 07.2018
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Created and managed social media campaigns to increase brand engagement.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Education
MBA - Marketing
Baddi University
Baddi (H.P) 08.2013 - 06.2015
BBA - Marketing
Presidency College
Bengaluru 05.2010 - 06.2013
High School Diploma -
Bihar State Education Board
Patna 04.2008 - 04.2010
Skills
Marketing material development
Business Development
Business partnership development
Marketing plan development
Marketing strategy development
Strategic planning
Sales and marketing
Negotiation
Business planning
Team Handling
Time management
Trained in consumer marketing
B2B Sales
Business development and planning
Revenue Generation
Market understanding
Salesforce
Business development expertise
Certification
Product management
Interests
Playing Cricket
Cooking
Meeting New Peoples
Product Management
I possess a keen interest in Product Management, having pursued a PM program at Duke University. Currently, I am actively engaged with the Magicbricks product team, diligently acquiring insights into its operational dynamics and addressing challenges associated with problem-solving.
Software
Jira
Wireframe
Miro
Notion
Roadmapping
Salesforce
Quote
"Stay hungry, stay foolish is the only way to experience more things in this life."
Timeline
Management Development Program
06-2021
Senior Business Development & Marketing Head
Magicbricks Realty Services Ltd.
03.2021 - Current
Senior Key Account Manager
Indiamart Intermesh Ltd.
08.2018 - 03.2021
Sales and Marketing Head
Perfectice Eduventure Pvt. Ltd.
07.2015 - 07.2018
MBA - Marketing
Baddi University
08.2013 - 06.2015
BBA - Marketing
Presidency College
05.2010 - 06.2013
High School Diploma -
Bihar State Education Board
04.2008 - 04.2010