Anurag Pandey

Achievements:

• Leading business planning for E-commerce and Retail channels.
• Led the business to an annual revenue of INR 29cr and INR 70cr in FY 21-22 and FY 22-23 from INR 4cr in FY 20-21.
• Spearheaded end-to-end E-commerce and Retail solutions which involved setting up supply chain functions, Ecommerce operations, Studio operations, ERP and CRM functions.
• Led performance marketing campaign strategies, resulting in 2x growth in revenue on the website in FY 22-23.
• Devised inventory optimization plan to reduce Inventory days in hand to 240 days from 365 days.
• Spearheaded retail expansion through SIS business models across Lifestyle and Shoppers Stop.
• Assisted in website development providing inputs to optimize customer journey.

Roles & Responsibilities

• Manage P&L for Ecommerce and Retail vertical. Presently leading 6 E-commerce and 21 SIS retail doors projected to be 68, along with 4 EBOs to be incorporated by the end of the Financial Year.
• Conduct merchandise planning for stock allocation across E-commerce and Retail verticals.
• Derive annual business forecast and Annual operation plan (targets) leveraging historical, market trends and business goals.
• Derive seasonal OTB (Open-to-buy) for budgeting product procurement for the season.
• Collaborate with cross-functional teams to analyze data, inventory turnover and lead times ensuring optimal stock levels and reduce inventory handling cost.
• Conduct regular product performance analysis to identify slow movers and recommend promotion and liquidation strategies.
• Implement data-driven pricing strategies across business verticals to leverage sales events across business channels.
• Negotiate with marketplaces for assets on homepage and landing pages to boost visibility and improve PLP rankings.

• Heading PAN India 3PL logistics vertical with an average transactional load of 50k
• shipments per month.
• Planning optimal inventory levels at the three DCs, based on demand
• projections.
• Forecasting Inventory demand incorporating sales projections, returns inventory.
• projections, and lead time of supplies.
• Optimizing order allocation based on inventory availability across the DCs.
• Projecting potential stock-out date, devising contingency plan in the event of delay in fulfillment of supplies.

• Managed supply planning to ensure 99% fulfillment rate from all the three warehouses and reduced order split rate by 20%.
• Optimized inventory split across warehouses achieving 12% reduction
• in logistics cost.
• Re-designed procurement process and achieved an average OTIF rate of 92%.
• Segregated vendors to active and passive cohorts in collaboration with buying team.
• Led inventory audit project successfully with and IRA of 99.2%.

Project

• Conceptualized 'Quality Control' process, with 14-tiered quality test parameters and average daily throughput of 600 units.
• Assessed quality defects and recommended solutions that led to realization of reduction in return rate by 1% in overall business.

• On-boarded and managed 6 clients including a London based listed company.
• Achieved 85% on-time implementation of modules and system.
• Supervised clients with an annual revenue contribution of INR 50Cr.

• Achieved on-time B2C fulfillment rate of >99% with an order cut-off span of 12 hours.
• Improved shrinkage rate to 0.1% from an earlier average of 0.2%.
• Re-designed replenishment process, with an outcome of 98% on-time in-full B2B fulfillment rate.
• Negotiated for introduction of new weight slab with logistics partner, resulting in net reduction in logistics cost by 22%.