Fintech and cross-border payments leader with over 11 years of experience in global payments, liquidity partnerships, banking integrations, and enterprise business development. Demonstrated success in scaling payout corridors, driving institutional partnerships, and optimizing settlement flows. Expertise in managing high-value merchant relationships within regulated markets.
Overview
13
13
years of professional experience
Work History
Associate Director – (Cross Border Payments)
TransFi
01.2025 - Current
Driving global PSP and institutional OTC partnerships across North America, Europe, and MENA, increasing corridor throughput by 40–70%. Established and scaled banking/payment rails across USD, CAD, EUR, GBP, AED, SGD. Managed OTC desks, exchanges, liquidity providers improving execution quality. Led onboarding of MSB/VASP regulated entities across jurisdictions. Expanded payout corridors across Canada, UAE, Singapore, UK, EU, LATAM. Implemented API-based settlement flows reducing operational load by 30%. Supported AML, KYB, EDD and counterparty risk frameworks.
Sr.Manager–Growth (Domestic&Cross Border)
CASHFREE PAYMENTS PRIVATE LIMITED
07.2022 - 12.2024
Drove enterprise sales and business development for domestic and cross-border payment solutions (PG, payouts, international collections)
Built and managed a high-value sales pipeline, targeting large enterprises, startups, and global merchants
Led end-to-end sales cycle: prospecting, solutioning, pitching, negotiation, and deal closure
Developed strategic partnerships with platforms, aggregators, and fintech players to expand distribution
Scaled cross-border payment adoption by onboarding exporters, SaaS companies, and global businesses
Collaborated with product and tech teams to tailor solutions for complex merchant requirements
Negotiated commercial terms, pricing, and contracts to maximize revenue and margins
Drove revenue growth, GMV expansion, and market penetration across key industry segments
Worked closely with compliance and risk teams to ensure adherence to regulatory frameworks (RBI, FEMA, etc.)
Analyzed market trends, competitor offerings, and customer needs to refine GTM strategy
Managed key accounts and stakeholder relationships, ensuring retention and upsell opportunities
Represented the company in industry forums, client meetings, and strategic discussions
Manager (Business Development)
OPEN FINANCIAL TECHNOLOGIES PRIVATE LIMITED
05.2021 - 07.2022
Drove business development and sales for neobanking and SME-focused financial solutions (current accounts, payments, APIs)
Built and managed a robust sales pipeline across startups, SMEs, and digital-first businesses
Led end-to-end sales cycle: lead generation, product demos, solutioning, negotiation, and deal closure
Onboarded and scaled SME clients and platform partners, driving account activation and transaction growth
Developed channel partnerships with ecosystem players (accountants, SaaS platforms, aggregators) to expand distribution
Collaborated with product and tech teams to customize offerings based on client requirements
Drove revenue growth, account activation, and customer retention through upsell and cross-sell initiatives
Worked closely with operations and onboarding teams to ensure smooth merchant onboarding and activation
Tracked sales performance metrics, pipeline health, and conversion rates to optimize GTM strategy
Gathered customer feedback and market insights to influence product roadmap and improve user experience
Managed key client relationships, ensuring high engagement and long-term retention
Manager(Business Development)
PAYU PAYMENTS PRIVATE LIMITED
04.2015 - 04.2021
Drove merchant acquisition and revenue growth for online payment gateway solutions across key industry segments
Managed end-to-end sales lifecycle: lead generation, client meetings, solution pitching, negotiation, and deal closure
Built and scaled a strong sales pipeline across startups, SMEs, and enterprise merchants
Onboarded merchants across e-commerce, fintech, edtech, gaming, and digital services
Collaborated with product, integration, and tech teams to ensure seamless merchant onboarding and go-live
Negotiated commercial terms, pricing, and MDR structures to maximize revenue and competitiveness
Worked closely with risk, compliance, and operations teams to ensure smooth onboarding and adherence to regulations
Drove payment adoption, transaction volume (GMV), and activation rates for onboarded merchants
Identified cross-sell and upsell opportunities (subscriptions, payouts, BNPL, etc.) to increase account value
Managed key merchant relationships, ensuring retention, growth, and issue resolution
Monitored market trends, competitor offerings, and customer feedback to refine sales strategy
Coordinated with internal stakeholders to improve conversion rates and reduce onboarding TAT
Senior Sales Associate
Educomp Solutions Pvt Ltd
04.2013 - 03.2015
Identified and engaged prospective clients (schools, administrators, decision-makers) to generate new business opportunities
Conducted product demonstrations and presentations to showcase value of smart class and e-learning solutions
Managed end-to-end sales process: lead generation, meetings, follow-ups, negotiation, and closure.
Built and maintained a strong sales pipeline to consistently achieve monthly and quarterly targets
Developed relationships with school management and key stakeholders to drive long-term partnerships
Coordinated with implementation and support teams to ensure smooth onboarding and deployment
Tracked sales performance, pipeline metrics, and conversion rates to optimize sales strategy
Gathered market intelligence and customer feedback to improve product positioning and sales approach
Participated in education events, seminars, and campaigns to drive brand awareness and lead generation
Education
Bachelor of Technologies -
Punjab Technical University
01-2011
Skills
Global partnership development
Regulatory compliance
Market analysis
Business strategy
Payment processing
Sales pipeline management
Client relationship management
Team collaboration
Negotiation skills
Strategic leadership
Business analysis
Decision-Making proficiency
Team building
Leadership excellence
Business growth strategy
Business strategy development
Accomplishments
Best Sales Associate (FY 2014–15)
Multiple U Rock Awards – PayU
ThankU Award (Global CEO Recognition)
Multiple quarterly performance awards
Consistent target overachievement
Disclaimer
I hereby declare that above mentioned details are true and best on behalf of my knowledge.
Interests
One of the Master of Control in school Annual Function and other cultural events., Participated in various cultural events and Youth Festival in school., Internet Surfing, Travelling, Cooking
Senior Director Crandall University International Recruitment at Crandall UniversitySenior Director Crandall University International Recruitment at Crandall University