Anush Santhanam
Mumbai
Summary
Dynamic leader with a proven track record at Vodafone Idea Ltd., adept in strategic planning and marketing leadership. Spearheaded initiatives like “Vi Spark” and revamped pricing structures, driving significant market share growth. Excelled in team leadership, securing the Best Marketing Team Award. Skilled in business storytelling and fostering customer-centric innovations.
Overview
5
5
years of professional experience
Work History
Vice President - CEO Office
Vodafone Idea Ltd.
04.2024 - Current
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Created the Business Case of Network rollout vs. Subscriber & Revenue growth to optimize Resource allocation
- Increased collaboration with Operations Teams to deliver committed Business objectives.
- Customer-First Initiative to make structural corrections to drive superior on-ground Customer Experience
- Launched “Vi Spark” – Internal crowd-sourcing platform for ideas to unlock business potential; 500+ inputs in 30 days
Vice President - Head of Marketing
Vodafone Idea Ltd
04.2020 - 03.2024
- Executed the Marketing Head role across 2 Markets - Mumbai (FY21-FY23) & Maharasthra & Goa (FY24)
- Handled different challenges - From sustaining a Leadership position in Mumbai to a strong comeback in Challenger Market - Maharashtra & Goa.
- Developed a new Pricing structure for the market through strong Customer Insights
- Built Brand Preference & Saliency with a separate strategy for Metro/ Urban & Rural markets
- Accountable for improving Revenue & Customer Market Share (~4,000 Cr. Revenue & ~2 Cr. Subscribers)
- Won the Best Marketing Team Award consecutively for 2 years - FY23 & FY24. Also Won the “Best Turnaround Circle” Award for FY24
Education
MBA - Marketing & Operations
IIM
Lucknow, India03-2008
B.E. (Hons.) - Mechanical Engineering
BITS
Pilani03-2004
Skills
- Business storytelling
- Strategic planning
- Forecasting basis Market trends
- Sales and marketing leadership
- Team leadership
- Customer Service
Timeline
Vice President - CEO Office
Vodafone Idea Ltd.
04.2024 - Current
Vice President - Head of Marketing
Vodafone Idea Ltd
04.2020 - 03.2024
MBA - Marketing & Operations
IIM
B.E. (Hons.) - Mechanical Engineering
BITS
Similar Profiles
Akshat TiwariAkshat Tiwari
Network Engineer (Manager Mobility Core) at Vodafone Idea LTD.Network Engineer (Manager Mobility Core) at Vodafone Idea LTD.
Ankur KumarAnkur Kumar
Assistant General Manager at Vodafone Idea Ltd.Assistant General Manager at Vodafone Idea Ltd.
Chaitee chakrabortyChaitee chakraborty
Store Manager at Vodafone Idea Ltd.Store Manager at Vodafone Idea Ltd.