MALATHY SUBRAMANYAM
Bangalore
Summary
As part of the CEO's Office, working directly with the CEO, the role focusing on on the company's business marketing, and most important priorities, Including strategic projects across strategy, business and finance.
drive business development, provide strategic insights, and mentor team members for professional growth.
work strategically across the leadership team and cross-functionally to drive communication, collaboration, alignment, and decision-making
Create a Marketing Strategy.
Acting as a versatile problem solver and team player who can get involved across different projects to drive key business outcomes on the CEO's behalf
Developing and implementing a comprehensive content strategy that aligns with company goals and brand identity.
Creating compelling and innovative content for various platforms including blogs, social media, and website.
Collaborating with the marketing and design teams to plan and develop site content, style and layout.
Keeping up-to-date with industry trends and customer challenges in order to build a more effective editorial calendar. Performance-driven Vice President with 25 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment. Accomplished [Job Title] with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
25
25
years of professional experience
Work History
Vice President – Corporate Services
Vestian Global Workplace Services
10.2010 - Current
- Develop and maintain a strong client relationship at all client organization levels through demonstrated customer focus and Strategic Planning and consulting competence
- Lead and manage complex client bids, proposals and contract formulation for business verticals viz
- Transaction Advisory, Project Services and Retail Business Solutions
- Member of steering committee for development implementation of ISO 9001 standards across the organization which includes, working pro-actively, collaborate and develop processes for enabling compliance with the management team & create awareness of ISO management systems
- Managing land acquisition for a leading Automobile manufacturer for their proposed expansion in India
- The role involves preparation of business case & presentations in line with client’s business objectives in addition to being responsible for documentation and liaising with client’s legal team
- Formulating Market Entry strategy for Project Marketing of large-scale mixed use developments for an area of approximately 2 million sq ft.
Sr. Manager – Corporate Services
UGL Equis (Australia Based IPC)
01.2004 - 12.2009
- Demonstrated excellence in managing Real Estate portfolios which included deal structuring, facilitation & negotiation of corporate lease of key national and international clients across sectors
- Substantial cross cultural exposure in real estate sector in Asia Pacific region viz
- India, Singapore, Bangladesh & Sri Lanka while managing portfolio of key accounts
- Managed RE growth portfolio for Clients for Transactions and Project Management with accountability of meeting their expansion/ growth needs and designing & incorporating specifications for the project
- Successfully prepared Research Papers and Quarterly Market Reports for key Indian cities – Bangalore, Chennai, Mumbai, Hyderabad and Delhi
- Transitioned and successfully implemented “Lease Database Management” (lease abstraction), a new Back-End Service Line for India operations, which required training at Equis’ Head Quarters (Chicago, U.S.A.)
- Key clients include Infineon Technologies, Citibank, Chrysler & Western Union.
Account Manager – Sales
Carlson Hospitality Marketing India Pvt. Ltd.
03.2001 - 12.2003
- Steered penetration of Carlson’s global brands amongst Corporate Clientele in Bangalore, handled complete Sales and Reservation Operations for Carlson Hospitality Brands in India.
Front Office Executive
Taj Connemara (Taj Group of Hotels)
04.1999 - 01.2001
- Coordinated functions at Reception, Cashiering Desk and Hotel Reservation; carried out PR activities in Hotel; prepared MIS reports for Front Office Manager.
Education
Executive General Management Program (EGMP) -
IIM Bangalore
Bengaluru04.2012
Bachelor of Arts -
Madras University
Chennai01.1999
Diploma in Hotel Management and Catering Technology -
Madras Institute of Hotel Management & Catering Technology
01.1999
Skills
- Spearheaded corporate development and M&A functions for Vestian which include Strategic Formulation: Support a variety of business strategy initiatives through financial and business analysis
- Strong analytical, organizational skills, issue identification/prioritization/ resolution and report writing skills
- Ability to execute project plans, manages multiple tasks, prioritize workloads and manage individual/team
- Real Estate Account Management & Continuous Improvement
- Business Development
- Excellent written and verbal skills
- Business Development
- Client Relationship Building
- Corporate Branding
- Proposal Writing
- Corporate Communications
- Competitor Trends
- Presentations
- Training and mentoring
- Strategic Planning
- Business Storytelling
- Sales and Marketing Leadership
- Account Management
Additionalinformation
Conceptualized and contributed to content writing for the company’s website, Developing Pitch and Capability presentations for service lines viz. Transaction Advisory, Project Services and Retail Business Solutions & Facilities Management to promote the brand Vestian., Devising Launch and Project Marketing Strategies; conceptualising of promotional materials for mixed development projects for the clients., Executing multiple city comparative studies including detailed infrastructure analysis, skill set availability, micro location & site selection analysis, competitor mapping and demographic profiling., Formulating research papers and quarterly market reports for Commercial and Retail Real Estate Sectors; keeping close track of latest trends and preparing insight reports of key Indian cities., Aligning Corporate Real Estate strategies of key accounts with their business goals - conducting location/ relocation and financial analysis for informed decision making which is line with clients’ growth or contraction plans., Managing Real Estate Portfolio for national and international clients in the IT, BPO, Automobile and Financial Sectors by facilitating deal structuring and negotiating corporate lease.
Personal Information
Date of Birth: 04/07/75
References
Available on request.
Hobbies and Interests
- Developing Strategic Corporate & Business Planning and Implementation
- Management of International Business & Corporate Strategy
- Business Skills
- Corporate Planning
Timeline
Vice President – Corporate Services
Vestian Global Workplace Services
10.2010 - Current
Sr. Manager – Corporate Services
UGL Equis (Australia Based IPC)
01.2004 - 12.2009
Account Manager – Sales
Carlson Hospitality Marketing India Pvt. Ltd.
03.2001 - 12.2003
Front Office Executive
Taj Connemara (Taj Group of Hotels)
04.1999 - 01.2001
Executive General Management Program (EGMP) -
IIM Bangalore
Bachelor of Arts -
Madras University
Diploma in Hotel Management and Catering Technology -
Madras Institute of Hotel Management & Catering Technology
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