Anusha Amballa
Hyderabad
Summary
Ad Operations Specialist with 4+ years of experience in digital marketing, campaign management, optimization, vendor coordination, and performance reporting. Skilled in managing both onsite and offsite campaigns with a focus on ROAS and audience targeting. Also brings 1+ year of experience in AI recruiting, showcasing strong adaptability and tech-driven talent sourcing expertise.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Ad Operations Specialist
MediaMint
Hyderabad
06.2021 - Current
- Managed end-to-end campaign execution including setup, QA, launch, and performance tracking.
- Set up and maintained vendor profiles and resolved operational issues efficiently.
- Oversaw creative approval processes to ensure platform and brand compliance.
- Created and analyzed campaign reports to derive insights and improve ROAS.
- Handled budget pacing, spend monitoring, and implemented platform recommendations.
- Executed onsite and offsite campaigns, including banner and display ads.
- Collaborated with internal stakeholders to meet delivery timelines.
AI Recruitment Specialist
MediaMint
Hyderabad
07.2019 - 05.2021
- Managed end-to-end recruitment for both tech and non-tech roles.
- Published job postings across various hiring platforms.
- Sourced and screened candidates using AI tools and job portals.
Education
MBA - Human Resources
Vision PG College
01.2020
Skills
- Ad Operations and Campaign Setup
- PromoteIQ Platform
- ROAS Optimization
- Vendor Onboarding and Communication
- Sponsored Display Retargeting
- Ad Group Structuring (Offsite)
- Budget and Bidding Strategy
- Audience Targeting (Display Ads)
- Creative Review and Compliance
- MS Excel and Google Sheets
- Looker Studio
Certification
Amazon Sponsored Ads Certification
Amazon DSP Certification
Languages
- English
- Telugu
Timeline
Ad Operations Specialist
MediaMint
06.2021 - Current
AI Recruitment Specialist
MediaMint
07.2019 - 05.2021
MBA - Human Resources
Vision PG College
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