Pankaj Kumar Pant
Bengaluru
Summary
An 7yr+ experienced Ad Operations Specialist with proven results of working expertise to launch successful EAS,LCS & Mid-Market campaigns and managing and optimizing campaigns through technical implementation and data-driven solutions. Demonstrated success in campaign optimization, performance analysis, and cross-functional collaboration while maintaining strict adherence to advertising policies. Proficient in ad serving platforms (DSP,SOV,MS,SS,Twitch,OTT), trafficking tools and tagging, and campaign reporting’s, with a proven track record of delivering measurable results through detailed analysis and strategic optimization.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Ad Operations Specialist
Amazon Development Centre (India) Pvt Ltd
Bangalore
06.2018 - Current
- Executed campaign configuration via Amazon DSP advertising.
- Managed programmatic accounts, forecasting inventory and optimizing campaigns.
- Conducted trafficking, ad serving using DCM (DV360), SIZMEK and various trackers, ensuring quality checks for reporting.
- Monitored delivery, verified campaign TOV, provided reports, and managed audience segment creation on Amazon DSP.
- QA'd bookings and trafficking of creative assets while preparing SOPs for execution.
- Trained 5 new joiners and assisted a team of 31 in onboarding processes.
- Optimized campaigns by adjusting day parts, frequency caps, and budgets for active and paused lines.
- Acted as expert POC for major events like Amazon Prime Day and Black Friday.
- Facilitated daily huddles to address updates and process challenges.
- Shared best practices with cross-functional teams and identified gaps for improvement.
- Drove projects for process improvements including wiki policies for various ad formats.
- Managed campaign pitches, documentation proposals, and creative management.
- Created training programs using AI tools, driving feedback evaluations.
- Served as hybrid resource to develop end-to-end campaign operations workflows.
- Provided optimization insights and performance updates through reporting tools.
- Troubleshot ad delivery operations and collaborated with technical teams.
- Utilized workflow management tools including QuickSight, Salesforce, and Power BI.
- Acted as backup POC to ensure individual and team goals were met while addressing concerns with stakeholders.
Education
B.Tech. - information & Technology
I.K.Gujral Punjab Technical University
Jalandhar05.2017
All India Senior School Certificate Examination (AISSCE) - undefined
KV No.4 Jalandhar cantt
Jalandhar03.2013
All India Secondary School Examination (AISSE) - undefined
KV No.4 Jalandhar cantt
Jalandhar03.2011
Skills
- Ad Campaign setup and management, QA checks, Optimization, Trafficking, Account Management workflow, programmatic advertising
- Reporting (ECR/MCR/AdHoc), DAR (Day after report), screenshots, Tagging: Google Ads DCM,OTT:VAST, Nielsen, IAS, Kantar, Flashtalking, Sizmek/Mediamind, pixel, DoubleVerify (DV), MOAT, AdForm, Innovid etc
- Relevant Skills: Effective Amazon writing, Inventory checks in Media planning, Team lead, dashboard generation, Troubleshoot 5M issues, on time Delivery, Leadership communications Leading team’s operations, Advertising operation
- Interpersonal skills: Vigilance in every field of work, Optimistic outlook, well dedicated to the task given, good listening, facing challenges and tackling them in an organized manner, Ability to clearly communicate technical concepts to non-technical audiences, Business Strong logical and analytical thinking skills
- Technical skills: c, Java, Android, Database: SQL
Certification
- 1st position in green Olympiad in school organized by TERI.
- Sub-regional Exhibition 2011 at state level.
- Tech Live Solution: Android development, Piford: Java.
- Amazon DSP.
- Google Ads DV360.
- Google: understanding customer needs and online behaviors
- Linked in Ads & Marketing
- Lynda: Being a good Mentee
- Amazon TTT/TTM certified.
- Program Management Assesment from Learn tube.
- Business Analyst Assesment from Learn tube.
- Power BI workshop from OM office master.
Accomplishments
- Received One L9 Award and 21-AHEAD Awards winner for the best performer of my team at AMAZON.
- Received 122-phone tool icons for participating in IK ideas, and performing BETA testing for new workflow.
- TTT/TTM trained Trainer and Program manager POC sponsor for AdOps.
- Got promoted from L2 to L3 associate within almost a year after date of joining, got promoted as L4 Ad Ops Services Specialist in next 18 months.
- Winner of Business Plan of Offline navigation System & IVR System held at “Eminence 2k15”in college Fest.
- Successfully cleared the assessment for the role of (IQBRI), Optical Fiber Splicer confirming to National Skill Qualification Framework Level-3 by NSDC.
- Second position in “Live projects” organized by Nuclear Science Club in College.
- Successfully completed the Infosys/Campus connect foundation Program conducted in college and clear ION digital program.
- Got 3rd position in Innovative ideas organized by Information Technology Department in college.
Timeline
Ad Operations Specialist
Amazon Development Centre (India) Pvt Ltd
06.2018 - Current
B.Tech. - information & Technology
I.K.Gujral Punjab Technical University
All India Senior School Certificate Examination (AISSCE) - undefined
KV No.4 Jalandhar cantt
All India Secondary School Examination (AISSE) - undefined
KV No.4 Jalandhar cantt