Richard Baskar
Digital Marketing - Ad Ops & Programmatic Advertising
Chennai,Tamil Nadu
Summary
Experienced Digital Advertising and Ad Operations professional with 8+ years of expertise in programmatic advertising, campaign management, and team leadership. Proven track record of managing end-to-end digital campaigns across global markets (US, UK, AU), ensuring accuracy, performance optimization, and compliance across DSPs, SSPs, and ad servers. Strong in stakeholder communication, process documentation, and people management, with hands-on experience in platforms such as Google Ad Manager, Campaign Manager 360, MediaMath, Reddit Ads, Facebook Ads, and Salesforce Marketing Cloud. A results-driven professional known for operational excellence, analytical thinking, and delivering scalable advertising solutions.
Overview
12
12
years of professional experience
Work History
Senior Consultant
Reddit
Bangalore, Karnataka
02.2025 - 02.2026
- Handle a team of 6 to 7 members and manage two stakeholder projects for US and UK clients.
- Lead end-to-end digital campaign execution, including setting up campaigns on platforms like Reddit, managing creative trafficking, and ensuring accurate tracking across all channels.
- Monitor team member activities and assign tasks or tickets to the appropriate team members based on priority and skillset.
- Managed and led business review meetings, taking ownership of client communication to ensure alignment and address feedback effectively.
- Maintained SOP document and efficiently documented the latest process updates, call-outs, appreciations, and team member issues.
- Handled Root Cause Analysis (RCA) and conducted post-training assessments for new hires, as well as refresher assessments for existing team members to ensure understanding of new process changes.
Senior Ad Ops Specialist
Omnicom Media Group India PVT LTD
Chennai, Tamil Nadu
04.2023 - 02.2025
- Responsible for overseeing the day-to-day operations of the team, evenly distributing workload among team members, and ensuring that motivation and performance levels are maintained.
- Allocating tasks to individual team members based on their ability. Prioritizing important tasks and ensuring they are done first and done with 100% accuracy.
- Provide technical support and communicate with our Ad Ops team.
- Help manage and oversee the Ad Operations team. Also, create process documents for all advertisers and ensure all updates are included in the document and shared with the entire advertising operations team.
- Conduct team Huddle on daily basis and Send process updates to the wider team
Senior Ad Ops Executive
VMG DIGITAL PVT LTD
Chennai, Tamil Nadu
01.2022 - 04.2023
- Handling these projects (US, UK, AUZ) and well-being experience in People Management.
- Daily setup, traffic and optimization of online ad campaigns in Google Ad Manager and Facebook Ad Manager, working with advertiser, publisher and ad networks to acquire assets for campaign launches.
- Generated weekly / monthly campaign performance report, verified inventory forecast report and provided details to internal teams and clients.
- Content blog creation for B2c languages using HTML, JS Script through SalesForce Marketing Cloud Platform (SFMC) (Eg: German, French, Spanish, Korean, Dutch, Italian, Chinese Traditional, Chinese Simplified, Russian and Arabic).
- Manage day-to-day relationships with these Platforms (like DSPs, DMPs, SSPs, etc.) and handle the Publishers, Ad Exchanges, and Ad networks.
Senior Process Executive - Programmatic
PARAGON DIGITAL SERVICES PVT LTD
Chennai, Tamil Nadu
07.2021 - 01.2022
- Creative Trafficking the various Ad campaigns (Display, Video, Audio, HTML5, Native) through the Media Math (Demand site platform tool).
- Handled the T1 (Terminal one) Party and Third-party ad types (Display, Video, Audio, HTML5, Native).
- Knowledge is added to the Macro for all types of ad tags (DCM, Flash talking, Sizmek, MOAT, DV, and IAS) in MediaMath Platform.
MIS Executive (Ad-Operation Role)
IOPEX TECHNOLOGIES PVT LTD
Chennai, Tamil Nadu
12.2018 - 07.2021
- Monitor and report the performance of display campaigns daily, and media planning - works on campaign booking through sales force development tools.
- Traffic the various display Ad campaigns through the DSP publisher tool (Quant cast).
- Experience dealing with DFA / DCM and ad formats including image, video and native types of creative.
- Generate the campaign Manager's 360 tags for video banners used on publisher sites.
- Handled the campaign problem solved in JIRA and Zen desk Ticket Tools
MIS Executive
AGS TRANSACT TECHNOLOGIES LTD
Chennai, Tamil Nadu
04.2017 - 12.2018
- Handled SBI, AXIS, ICICI, and RBI bank advertisement images creative types and set banner dimensions in ATM.
- Validated the ATM display advertising campaign and design on computer and handled SAP module to monitor and authenticate Pan India ATM.
- Maintaining daily and monthly MIS report regarding promotional campaign performance for ATMs.
Data Validator
KPG SOLUTIONS PVT LTD
Chennai, Tamil Nadu
06.2014 - 04.2017
- Handled Emails and Queries. The problem of capturing the effectiveness of an advertising campaign on hotel websites.
- Daily checking of ad tags and HTML content in native console publisher tool (Plex travel).
- Provide the quality at a high level and address the overall problem from the customer's sides.
Education
Bachelor of Engineering - Computer Science and Engineering
Anna University
04.2014
Skills
Programmatic & Ad Operations
- Programmatic Advertising (OpenRTB, PMP, Private Deals)
- Campaign Setup, Trafficking & Optimization
- Creative Trafficking (Display, Video, Audio, Native, HTML5)
- Inventory Forecasting & Yield Optimization
- Discrepancy Analysis & Root Cause Analysis (RCA)
- Ad Quality, IVT & Brand Safety Compliance
Data, Tracking & Reporting
- Performance Monitoring & Optimization
- UTM Tracking & Conversion Setup
- Looker Studio / Data Studio Reporting
- Campaign Performance Analysis
- KPI Tracking (CTR, eCPM, LTR, Viewability)
Leadership & Communication
- Team Leadership & Mentoring
- Stakeholder & Client Communication
- Process Documentation (SOPs)
- Training & Knowledge Transfer
- Cross-functional Collaboration
Soft Skills
- Analytical Thinking
- Problem Solving & Troubleshooting
- Attention to Detail
- Time & Priority Management
- Adaptability
Tools
- Google Ad Manager (GAM)
- Campaign Manager 360 (CM360)
- MediaMath (TerminalOne)
- DV360
- TTD
- Reddit Ads Manager
- Meta (Facebook)/ Linked In Ads Manager
- Sizmek & Flashtalking
- Google Analytics & Tag Manager
- Google Ads
- Salesforce Marketing Cloud
- MMP Platform ( Appsflyer, Adjust, Kochava, Singular)
- Salesforce Admin
- Ad Verification, Brand Safety & Viewability (IAS, MOAT, DoubleVerify)
Certification
- Six Sigma white Belt Certification
- Display and video 360 Certification
- Google analytics certification
- Creative Certificate
- Drive Advertising Revenue with Google Ad Manager
- MediaMath Academy | Campaign Setup in TerminalOne
- Campaign Manager
- GoogleGoogle Ads display CertificationGoogle Ads display Certification
- Data Management Badge
- Leads and Opportunities Badge
- YouTube Music Certification
Accomplishments
- Successfully managed and optimized global digital campaigns across US, UK, and AU markets
- Led and mentored teams to deliver high campaign accuracy and meet tight deadlines
- Reduced campaign discrepancies through effective root cause analysis and process improvements
- Improved operational efficiency by creating and maintaining SOPs and training materials
- Earned positive client feedback through consistent performance and clear stakeholder communication
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Timeline
Senior Consultant
Reddit
02.2025 - 02.2026
Senior Ad Ops Specialist
Omnicom Media Group India PVT LTD
04.2023 - 02.2025
Senior Ad Ops Executive
VMG DIGITAL PVT LTD
01.2022 - 04.2023
Senior Process Executive - Programmatic
PARAGON DIGITAL SERVICES PVT LTD
07.2021 - 01.2022
MIS Executive (Ad-Operation Role)
IOPEX TECHNOLOGIES PVT LTD
12.2018 - 07.2021
MIS Executive
AGS TRANSACT TECHNOLOGIES LTD
04.2017 - 12.2018
Data Validator
KPG SOLUTIONS PVT LTD
06.2014 - 04.2017
Bachelor of Engineering - Computer Science and Engineering
Anna University