Summary
Overview
Work History
Education
Skills
Websites
Positions Of Responsibility
Accomplishments
Internship
Competitions Certifications
Personal Information
Extracurricular Activities
Hobbies
Timeline
Generic
Anusha N

Anusha N

Summary

Dedicated product manager with a history of meeting company goals. Passionate and dedicated sports enthusiast with a fervent commitment to taking on challenges and achieving excellence. Deeply ingrained love for sports and an unwavering determination to excel in every endeavor. Proven track record of leadership, teamwork, and resilience in the face of adversity.

Overview

1
1
year of professional experience

Work History

Product Manager

ICICI Prudential Ltd.
05.2023 - Current
  • Spearheaded the term insurance category, which was the highest contributor (46%) to the total business in FY 24
  • Administered innovation and projects contributing to YoY business growth of 17%
  • Successfully launched a product and re-introduced 2 products with improved market positioning
  • Leading a first-in-industry project to integrate laddering concept to onboard new customers
  • Liaised with diverse teams and stakeholders to ensure efficient operations and market expansion
  • Responsible for end-to-end implementation and market entry of 2 new term insurance products
  • Conducted trainings and provided support to sales teams, empowering them for increased sales
  • Conducted competitive research and benchmarking to ensure competitive pricing and features
  • Tracked business numbers and trends using QlikView and carried out analysis to find improvement areas.

Education

MBA -

Indian Institute of Management Tiruchirappalli
05.2023

B.E. (Mechanical) -

Ramaiah Institute of Technology (RIT), Bengaluru
08.2020

Class XII -

Kendriya Vidyalaya Malleswaram (KVM), Bengaluru
04.2016

Class X -

Kendriya Vidyalaya Malleswaram (KVM), Bengaluru
04.2014

Skills

  • Product Promotion
  • Product Lifecycle Management
  • Team Collaboration
  • Market Research
  • Product Launch

Positions Of Responsibility

  • Sports committee- IIMT: Organized 18+ sports events including the first ever women's league of IIMT for 500+ students. Responsible for over 193 contingents ' participation in Sangram- an inter IIM Sports Festival. Managed social media page of IIM T Sportscomm and created 50+ content for all the events., 2023
  • School Sports Captain- KVM: Headed the Sports committee of Kendriya Vidyalaya Malleswaram consisting of 9 members. Oversaw and coordinated 10+ intra- & inter-school sports events consisting of 1000+ students., 2016

Accomplishments

  • Awarded Certificate of Merit by CBSE for being the top 0.1 Percent of the students in 12th standard in English core
  • Awarded MVP in the first ever Basketball tournament conducted by Sisters-in-Sweats, Mumbai.
  • Awarded MVP in Basketball in Sangram- an inter-IIM sports fest among 48 players.
  • Individual champion in the 47th Athletic Meet organized by Ramaiah Institute of Technology.

Internship

  • Product Strategy, SKF: Evaluated brand positioning of Tapered Roller Bearing in Commercial Vehicle category. Carried out extensive primary research through telephonic surveys and interviews with 94 retailers from across the country to map replacement pattern, buying behavior, WTP and FUD. Tailored a strategic roadmap using customer personas based on research analysis to increase market share to 20% using driver engagement programs and digital outreach programs., 2022
  • Hindustan Aeronautics Ltd: Interacted with top executives in the aircraft division, to gain insights on their business model. Consulted stakeholders to understand the end-to-end process involved in procurement of raw material, auctioning, manufacturing, quality control and the after sales services of aircrafts., 2019

Competitions Certifications

Make A Difference, IIMT - Emerged as best group project for Make a Difference initiative among 300+ students. Teamed up with an NGO based in Kerala to empower local communities through education on repurposing water hyacinth into valuable products, thereby preserving the water bodies.

Personal Information

  • Age: 25 years
  • Gender: Female

Extracurricular Activities

  • Represented VTU at nationals in the All-India Inter-University Cross-country Championship.
  • Represented Bangalore twice at the Annual KVS National Sports meet in Basketball.
  • Awarded ‘Spirit of Trekking’ by IndiaHikes among 20 trekkers in a 6-day trek to Chandrashila.
  • Managed the marketing and advertising team of TEDx MSRIT event themed Shadow.
  • Volunteer work: Worked on the grassroot level to conduct campaigns aimed at spreading awareness on cancer.

Hobbies

Sports, Trekking, Photography, Sketching and reading

Timeline

Product Manager

ICICI Prudential Ltd.
05.2023 - Current

MBA -

Indian Institute of Management Tiruchirappalli

B.E. (Mechanical) -

Ramaiah Institute of Technology (RIT), Bengaluru

Class XII -

Kendriya Vidyalaya Malleswaram (KVM), Bengaluru

Class X -

Kendriya Vidyalaya Malleswaram (KVM), Bengaluru
Anusha N