Anusha R Swamy
Chikkallasandra
Summary
Highly accomplished professional specializing in Business Intelligence and Ad Operations, with a proven track record of optimizing digital advertising campaigns through insightful data analysis. Proficient in BI tools, data visualization, and ad tech platforms, I bring a collaborative and team-oriented approach to transforming complex data into actionable intelligence. Seeking a challenging role to apply my expertise and contribute to business growth through strategic insights and operational efficiency.
Overview
8
8
years of professional experience
Work History
Head of Ad Operations & Business Intelligence
Thexperience.ai (9Mediaonline) | Mathmind Labs (Innovate Networks)
Bengaluru
09.2024 - Current
- Ad Operations Process Setup: Designed and implemented a comprehensive Ad Operations workflow, including inventory management, campaign setup, optimization, and reporting, ensuring seamless delivery and operational efficiency.
- Sales Outbound Automation: Automated outbound sales processes by developing workflows for lead generation, email sequencing, and follow-up, resulting in improved efficiency and higher conversion rates.
- Business Model Research: Conducted in-depth research on viable business models, including Sales & Marketing strategies and Drop shipping opportunities, to identify growth channels and diversify revenue streams.
Ad Operations and Business Intelligence Lead
9Mediaonline | Innovate Networks
Bengaluru
05.2022 - 06.2024
- Ad Operations Management: Handled end-to-end ad operations, including managing inventory, setting up advertisers, optimizing campaigns, and ensuring timely delivery. Implemented programmatic advertising strategies to boost revenue and improve fill rates.
- Automation and Operational Efficiency: Automated key tasks, such as invalid traffic checks, to minimize manual intervention, and enhance operational efficiency.
- Inventory Optimization: Increased ad revenue through effective inventory optimization.
- Cross-Functional Collaboration: Collaborated with the Sales team to address technical challenges effectively.
- Data Visualization and Decision-Making: Created visually engaging dashboards and reports that made data easier to understand, helped track key metrics, and reduced reporting time.
- Workflow Documentation and Collaboration: Documented detailed workflows for processes such as campaign setup, optimization, and quality checks. Worked closely with teams to ensure smooth operations and alignment.
- HubSpot Process Optimization: Developed and optimized pipeline processes for better tracking.
Executive – Supply Chain Quality
Flipkart Internet Private Ltd
03.2018 - 04.2022
- Project Management: Led the comprehensive end-to-end deployment of the Green Channel project, managing manpower, asset planning, and fostering collaboration across teams. Defined metrics and successfully built dashboards to track project performance and metrics.
- Grocery Process Revamp and Documentation: Led a 100% overhaul of the grocery process in collaboration with Design and Operations. Eliminated non-value-added activities, and documented revamped processes from L0 to L5 in Compliance Quest.
- Return Fraud Prevention: Developed a framework to analyze grocery returns, identifying fraudulent customers. Strengthened return approval rules, blacklisting identified customers, in collaboration with returns and FRM teams.
- Knowledge Assessment Framework: Designed a Knowledge Assessment Framework to understand the process knowledge of ground-level personnel.
- Compliance Risk Metric: Collaborated with the L&P team to design a metric for calculating compliance risk. Tracked license status, obtained required documents, and ensured timely license approvals for the Grocery FC business.
- Reporting Automation: Designed and implemented automated reports and dashboards through Compliance Quest for efficient monitoring and action-taking.
- Other Projects: Failure Mode and Effect Analysis (FMEA), Compliance Quest Modules, Material Handling and Bin Audit, Liquidation Area Validation Process, etc.
Supply Chain Engineer
Stellar Value Chain Solutions Pvt Ltd
07.2017 - 02.2018
- Oversaw inventory management, ensuring daily stock take activities and reconciliation procedures
- Enhanced the efficiency of product retrieval by reviewing and modifying the storage structure to optimize picking times
Internship
Toyotetsu India Pvt Ltd
01.2017 - 04.2017
- Company Overview: (Toyota Group)
- Analysis and improvement of internal logistics in welding line of an Automotive part manufacturing unit
- (Toyota Group)
Internship
Bangalore Baptist Hospital
08.2016 - 11.2016
- Application of Lean Six Sigma Techniques to Reduce Hospital Laboratory Turnaround Time for Emergency Department at Bangalore Baptist Hospital
Education
B.E - Industrial Engineering and Management
R.V College of Engineering
Bangalore, KASkills
- Analytical skills
- Team Collaboration
- Programmatic Advertising, ORTB
- Communication Skills
- Ad Operations
- Xandr, Freewheel
- Basic SQL
- SSP, DSP
- Ad server (Gamoshi, Aniview, etc)
- IVT Tools (Human, DV, etc)
- Looker Studio, Power BI
Accomplishments
- Lean Six Sigma Black belt certification training from 6sigmastudy.
- Lean Six Sigma Green belt certification training from Juran Enterprise.
- Participated in National Tribology Conference (NTC – 2014).
- Industrial Training at HAL, Helicopter Division (07/01/16 – 08/31/16).
- Certified in Looker Studio through Udemy.
- Certified in DV360 platform through Udemy.
References
Nithin A K, Head, 7760414715
Languages
- English
- Kannada
Timeline
Head of Ad Operations & Business Intelligence
Thexperience.ai (9Mediaonline) | Mathmind Labs (Innovate Networks)
09.2024 - Current
Ad Operations and Business Intelligence Lead
9Mediaonline | Innovate Networks
05.2022 - 06.2024
Executive – Supply Chain Quality
Flipkart Internet Private Ltd
03.2018 - 04.2022
Supply Chain Engineer
Stellar Value Chain Solutions Pvt Ltd
07.2017 - 02.2018
Internship
Toyotetsu India Pvt Ltd
01.2017 - 04.2017
Internship
Bangalore Baptist Hospital
08.2016 - 11.2016
B.E - Industrial Engineering and Management
R.V College of Engineering
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