Anushka Ranjan
CATEGORY MANAGER
GAZIABAD,UP
Summary
Strategic Category Manager recognized for exceptional productivity and efficient task execution. Expertise in market analysis, supplier negotiation, and inventory management. Proven ability to enhance category growth and profitability through effective communication, leadership, and problem-solving skills.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Category Manager
PhysicsWallah
04.2025 - Current
- Directed end-to-end management of Kids Books and Learning Toys category, focusing on sales growth with 105+ SKUs.
- Coordinated a cross-functional team of 7 in Product, Operations, Listings, Design, Growth, and Marketing for effective execution.
- Handled full product lifecycle management including NPD planning and strategic pricing to optimize inventory utilization.
- Orchestrated influencer-driven marketing campaigns for increased ROI through effective funnel optimization.
- Utilized data-driven techniques to strengthen customer retention with targeted offers, improving repeat purchase rates.
- Achieved ₹40 lakh in savings by delivering 67+ product listings and 75+ videos through an internal casting model.
- Lowered support tickets by 30-40% by creating comprehensive FAQs and guided help workflows.
- Increased self-service resolution rates leading to higher overall customer satisfaction.
Intern
Bharat Heavy Electricals Limited
04.2024 - 06.2024
- Identified and analyzed 10 potential markets, focusing on 5 critical European and SAARC countries to evaluate and address opportunities and challenges.
- Formulated 12 product-level strategies and uncovered 20 growth avenues for global expansion.
- Developed an Excel dashboard to analyze 5 years of historical data across 7 geographical segments and 50 products, employing strategic tools such as the Life Cycle, BCG, and Ansoff Matrix.
Sales Intern
Seva Satkar
12.2023 - 01.2024
- Contributed to creating compelling and accurate financial content to support business objectives.
- Partnered with the finance team to develop informative and precise financial materials aligned with company goals, resulting in a 15% increase in revenue margins.
Education
MBA - Management
IIM Jammu
JAMMU AND KASHMIR01.2025
B.A. (Hons.) - English Literature
Banaras Hindu University
Varanasi01.2022
Class XII (CBSE) -
Sunbeam School Varuna
Varanasi01.2019
Class X (CBSE) -
Sunbeam School Varuna
Varanasi01.2017
Skills
- Market analysis and strategic planning
- Project management and category development
- Cross-functional collaboration
- Customer relationship management
- Product design and planning strategies
Position Of Responsibility
Coordinator - International Relation Committee, IIM Jammu, facilitated the International Student Exchange Program at IIM Jammu for the academic year 23-24, organized international-level events and competitions like MUN, VAGJYOTI, and HULT Prize, strengthened relations with foreign universities, and coordinated in collaborating and signing MOUs with foreign universities all over the globe for student, research, and faculty exchange, mentored and advised international students on their academic and personal well-being, helping them to integrate into the IIM Jammu community
Certification
- Business Analysis & Process Management, Coursera, honed skills vital for optimization.
- Search Engine Optimization (SEO), gained expertise in website optimization strategies.
Timeline
Category Manager
PhysicsWallah
04.2025 - Current
Intern
Bharat Heavy Electricals Limited
04.2024 - 06.2024
Sales Intern
Seva Satkar
12.2023 - 01.2024
MBA - Management
IIM Jammu
B.A. (Hons.) - English Literature
Banaras Hindu University
Class XII (CBSE) -
Sunbeam School Varuna
Class X (CBSE) -
Sunbeam School Varuna