Open To Work
Anushka Ranjan
Summary
Dynamic Category Manager at PhysicsWallah with a proven track record in market analysis and strategic planning. Spearheaded influencer-driven campaigns, achieving ₹40 lakh in savings and enhancing customer satisfaction through effective project management. Adept at cross-functional collaboration, driving growth in Kids Books and Learning Toys with data-driven insights.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Category Manager
PhysicsWallah
04.2025 - Current
- Owned end-to-end P&L and growth strategy for 105+ SKUs, optimizing revenue margins and inventory efficiency across ecommerce channels.
- Led full product lifecycle management from NPD to sell-through, including assortment planning, strategic pricing, promotions, and demand alignment.
- Managed cross-functional team of 7 across product operations, listings, design, growth, and marketing to ensure timely GTM execution and campaign rollouts.
- Executed data-driven retention strategies that improved repeat purchase rates through targeted offers and optimized conversion funnels.
- Delivered ₹40L+ in cost savings by developing an internal content production model for 67+ listings and 75+ videos, minimizing reliance on external vendors.
- Reduced customer support tickets by 30-40% through structured FAQs and guided self-service workflows, enhancing CSAT and operational efficiency.
- Tracked and optimized KPIs, including CTR, conversion rate, return rate, order cancellations, and inventory turnover for data-backed decision making.
Intern
Bharat Heavy Electricals Limited
04.2024 - 06.2024
- Identified and analyzed 10 potential markets, focusing on 5 critical European and SAARC countries to evaluate opportunities and challenges for market entry.
- Formulated 12 product-level strategies and uncovered 20 growth avenues for global expansion.
- Developed Excel dashboard to analyze 5 years of historical data across 7 geographical segments and 50 products, utilizing strategic tools like Life Cycle, BCG, and Ansoff Matrix for informed decision-making.
Education
MBA - Management
IIM Jammu
JAMMU AND KASHMIR01.2025
B.A. (Hons.) - English Literature
Banaras Hindu University
Varanasi01.2022
Class XII (CBSE) -
Sunbeam School Varuna
Varanasi01.2019
Class X (CBSE) -
Sunbeam School Varuna
Varanasi01.2017
Skills
- Category development
- Market analysis
- Strategic planning
- Project management
- Data analysis
- CRM
- Cross-functional collaboration
Certification
- Business Analysis & Process Management, Coursera
- Search Engine Optimization (SEO), Gained expertise in website optimization strategies
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteSalary Range
₹45000/yr - ₹2010000/yrTimeline
Category Manager
PhysicsWallah
04.2025 - Current
Intern
Bharat Heavy Electricals Limited
04.2024 - 06.2024
MBA - Management
IIM Jammu
B.A. (Hons.) - English Literature
Banaras Hindu University
Class XII (CBSE) -
Sunbeam School Varuna
Class X (CBSE) -
Sunbeam School Varuna