ANUSHKA SOLANKI

Experienced marketing enthusiast with expertise in digital marketing, content strategy, and analytics. Proven track record of successful collaboration with startups, management of large teams, and implementation of data-driven marketing strategies. Continuously staying at the forefront of industry trends, as evidenced by certifications from Google, Infosys, and Meta. Committed to optimizing brand communication and market performance for driving organizational success.

• Role of Women in Indian Freedom Struggle
• Human Rights and Status of Women: Showcasing an Era of Engendered Society

• Head of Organizing Committee, Led a group of 250 people to successfully organize an inter-college fest during graduation.
• Recognition from Uttar Pradesh Government, Worked with the Groundwater Department on a one-week initiative to spread awareness about groundwater accumulation and protection.

• Infosys Springboard Young Industry Enthusiast – Retail Category, Gained industry-specific knowledge in retail, covering market strategies, consumer behavior, and digital transformation.
• Infosys Springboard Young Industry Enthusiast – Capital Markets Category, Developed an understanding of capital markets, financial instruments, and investment strategies.
• Google Analytics Certification, Acquired proficiency in website traffic analysis, user behavior insights, and data-driven marketing decisions.
• Google Ads Search Certification, Mastered Google Ads search campaigns, including keyword targeting, bidding strategies, and ad optimization.
• Marketing Analytics Foundation – Meta (via Coursera), Developed expertise in marketing analytics, performance measurement, and data-driven strategy formulation.
• Foundations of Digital Marketing and E-Commerce – Google (via Coursera), Learned digital marketing fundamentals, including SEO, online advertising, and e-commerce strategies.