Anvita Belawal

Results-driven lifecycle and growth marketer with expertise in user-centric experimentation and flawless campaign execution. Successfully increased sales performance during critical events by leveraging data-backed cohort targeting and customized strategies. Strong stakeholder management skills and a commitment to transforming user insights into tangible corporate results.

• Extensive personalization and cohort targeting: Achieved a 50% increase in click-through rate (CTR) and about 300,000 incremental daily active users (DAU) during the Mega Blockbuster Sale.
• Operational excellence: Successfully executed planning and quality control for PN and WhatsApp campaigns, enabling seamless launches of over 50 additional campaigns without errors.
• Sales revenue: Achieved Rs. 19.5 crores of business for the site Godrej Ascend, Thane. Maintained an impressive 6.5% conversion ratio, surpassing the industry average of 3-5%.
• Launch phase targets: Instrumental in generating Rs. 13 crores of business within 2 days for Godrej Reserve, Kandivali, one of Mumbai’s biggest real estate launches.

• International Player- Represented India at the World Roller Games 2019 in Barcelona, Spain.
• Silver Medalist for the Asian Roller Skating Championships that was held in Namwon, South Korea.
• 3-time Bronze Medalist and 2-time Silver Medalist at the National Level.
• 7-time Gold Medalist at the State and District Level.
• Ranked second runner up at the All India Alama Abacus Championship in 2009.
• Fundraised for an NGO, Habitat for Humanity: Raised Rs 25,000 for migrants who lost jobs due to the pandemic.

• Top 5 in Shri Ram College of Commerce, Delhi's Marketing Fest- Marketing Stimulus 2022
• Winner of Advetere in ‘Aroha 2022’- An Intra- Collegiate Psychology-Marketing Fest
• Winner at Blossoms 2020- Proscenium Backstage Crew
• Placed 3rd in Christ University's 'Novice 2021' (Intra-Collegiate Fest) in Marketing
• Inferno (Intra-Collegiate Fest): Took part in the Public Relations fest in Christ University's Inferno, made it to top 8 out of 22 teams
• Took part in Bob the Builder (Intra-Collegiate Entrepreneurship Fest) in 2020

• Student Welfare Office (SWO) Stage Head- (Being part of the largest student community to organize fests in the college- Backstage, Coordination, Lights & Sounds) Promoted to Stage Head from Volunteer.
• Event Head- Marketing ‘11th Hour’- Intra Collegiate Event; designing challenging real-life simulation tasks for about 60 participants across the campus.