Anwesha Kundu
Application Developer
Kolkata
Summary
I am a Salesforce Marketing Cloud professional with strong expertise in AMPscript, SQL, Email Studio, Journey Builder, and dynamic content creation. I am experienced in building high-impact and end-to-end marketing journeys, improving deliverability, optimizing campaign performance and managing complex campaign workflows for global enterprise clients. Certified in Marketing Cloud with a strong commitment to continuous learning and platform excellence.
Overview
2
2
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Application Developer
IBM
11.2023 - Current
- Working as a Salesforce Marketing Cloud Developer with hands-on experience and specializing in designing, building, and optimizing high-impact, data-driven marketing campaigns that drive measurable engagement and business growth.
- My expertise spans the full SFMC ecosystem, including Email Studio, Journey Builder, Automation Studio, AMPscript, HTML, SQL, and cross-channel campaign execution (Email, SMS).
- I have successfully led migrations, optimized customer journeys, and automated multichannel campaigns for global enterprise clients across various industries.
- With a strong knowledge of A/B testing, dynamic content, QA (Litmus), and analytics (Google Analytics & Excel), I ensure campaigns are not just delivered, but are personalized, compliant, and performance-optimized.
- I work closely with cross-functional teams, using tools like Jira, ADO, and Figma to align marketing strategy with technical execution. I'm also a Salesforce-certified professional, including Email Specialist and AI Associate, committed to continuous learning and innovation in the tech world.
Education
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Vellore Institute of Technology
Vellore, India 04.2001 -
Skills
Salesforce Marketing Cloud
Certification
Salesforce Certified Marketing Cloud Email Specialist
Timeline
Salesforce Certified Marketing Cloud Email Specialist
06-2025
Salesforce Certified AI Associate
01-2024
Application Developer
IBM
11.2023 - Current
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Vellore Institute of Technology
04.2001 -