Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic

Anyush Garg

Gurgaon

Summary

Results-driven Senior Executive with extensive experience at GroupM, specializing in end-to-end campaign management and budget optimization. Proven track record of exceeding KPIs through data-driven decision making and effective team collaboration. Expert in YouTube advertising and Google Ads, consistently delivering high-quality performance across multiple markets.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior Executive - Paid Search

GroupM
Gurgaon
12.2024 - Current
  • Managed and executed end-to-end YouTube campaigns for Coca-Cola across Philippines, Vietnam, Cambodia, New Zealand, and Australia.
  • Handled monthly budget ranging from $180K to $300K USD, ensuring timely launches and performance delivery.
  • Executed comprehensive campaign workflows including setup, targeting, tracking, and troubleshooting.
  • Collaborated with regional planning teams to deliver high-quality execution and receive recognition for performance.
  • Provided actionable insights through structured performance reports, consistently exceeding campaign KPIs.

Business Analyst

Dentsu
Pune
09.2023 - 12.2024
  • Successfully managed six accounts; Tata CLIQ Luxury, Tata CLIQ Palette, Tata CLIQ Lifestyle, Purplle, Bajaj Auto (Multiple Individual 2-Wheeler brands) & Godrej Properties with maximum monthly budgets of 2 crore based on the KPI of the client, ensuring efficient utilization and optimization of resources.
  • Prepared, analyzed, and presented comprehensive performance reports to clients on a daily, weekly, and monthly basis, providing actionable insights for continuous improvement.
  • Leveraged third-party analytics tools such as Adobe Analytics and Appsflyer for in-depth analysis, utilizing insights gained to enhance account conversions and overall knowledge.
  • Maintained a consistently high-performing ROAS on a monthly basis, demonstrating a keen focus on achieving and surpassing key performance Indicators.
  • Implemented strategic budget and bids optimizations to enhance revenue generation and achieve high-quality conversions contributing to overall account success.

Associate Business Analyst

Dentsu
Pune
03.2023 - 08.2023
  • Acquired knowledge and basics of Performance Marketing, understanding its potential for E-commerce and diverse businesses.
  • Developed a profound understanding and executed diverse Google Ads campaigns including Search, Display, Discovery, Shopping. App & App Re-marketing, Video, and Performance Max.
  • Received guidance from top-quality performance marketing mentors, benefiting from their immense in-depth knowledge and expertise.
  • Learned to navigate various tools crucial for campaign management, including Google Ads Editor and Adobe Analytics, demonstrating proficiency in their usage.

Intern

MyCaptain
Pune
12.2020 - 01.2021
  • Completed the internship with excellence, surpassing sales targets by selling 125 single courses & 23 multi-courses packs.
  • Demonstrated exceptional performance and dedication, earning the opportunity to become a campus ambassador for the organization within the college community.

Education

Bachelor Of Computer Science & Engineering - Computer Science & Engineering

SRM University
Sonipat, Haryana
01.2023

Skills

  • Campaign End-To-End Management
  • Google AdWords
  • Budget Optimizations
  • Google Search Campaigns
  • Google Video Campaigns
  • PPC
  • Google Performance MAX
  • Google Shopping Campaigns
  • YouTube advertising
  • Revenue & Lead Generation KPI's handled
  • Paid search management
  • Budget optimization
  • Campaign performance analysis
  • Google Ads management
  • Data-driven decision making
  • Team collaboration

Certification

  • Google Search Ads
  • Google Digital Guru Module I & II
  • Google Display Certification
  • Google Discovery Ads
  • Google Shopping Ads
  • Google App Campaigns
  • Google Youtube Campaigns

Affiliations

  • Gaming
  • Stand-up comedy
  • Poetry writing

Timeline

Senior Executive - Paid Search

GroupM
12.2024 - Current

Business Analyst

Dentsu
09.2023 - 12.2024

Associate Business Analyst

Dentsu
03.2023 - 08.2023

Intern

MyCaptain
12.2020 - 01.2021

Bachelor Of Computer Science & Engineering - Computer Science & Engineering

SRM University

Similar Profiles

CREATE PROFILE
Anyush Garg