Aparna Dwivedi
Summary
Data-driven professional with expertise in data analysis, business intelligence, and performance optimization. Experienced in analyzing sales pipelines and conversion rates to enhance efficiency. Developed and maintained reporting frameworks in Tableau and Power BI to improve data accuracy and strategic decision-making. Led KPI tracking initiatives to drive target achievement. Proficient in SQL, Excel, and CRM tools, with a strong background in market analysis and data visualization.
Overview
2
2
years of professional experience
Work History
Sales Operations Executive
Kratikal Tech Pvt. Ltd.
Noida
12.2024 - Current
- Conducted in-depth business analysis to identify key performance drivers for strategic sales initiatives.
- Used data analysis techniques (e.g., trend analysis, forecasting, segmentation) to extract actionable insights from sales data, leading to informed decision-making, and performance optimization.
- Performed a comprehensive analysis of sales pipelines, conversion rates, and sales cycles to pinpoint bottlenecks and recommend data-driven solutions for enhanced efficiency.
- Collaborated with sales leadership to define business requirements for new tools, reports, and dashboards, ensuring alignment with strategic objectives, and data-driven insights.
- Developed and maintained data models and reporting frameworks to provide stakeholders with clear and concise visualizations of key sales performance metrics.
- Spearheaded the tracking and reporting of Key Result Areas (KRAs) and Key Performance Indicators (KPIs) for the sales team, providing crucial insights into performance against targets.
- Mentored and trained new sales trainees on operational processes, tools, and best practices, contributing to their onboarding and overall team effectiveness.
- Proactively managed critical operational tasks and ensured business continuity during periods of management absence, demonstrating strong ownership and independent decision-making.
- Identified and analyzed data discrepancies and inconsistencies, implementing data quality control measures to ensure the accuracy and reliability of sales information.
Business Development Executive Intern (BDE)
Kratikal Tech Pvt. Ltd.
Noida
09.2023 - 12.2024
- Managed inbound and outbound sales calls to identify customer needs, and provide tailored solutions.
- Identified and developed new business opportunities through comprehensive market research, and strategic networking.
- Collaborated with marketing and sales teams to devise effective strategies and campaigns.
- Executed email marketing campaigns targeting bulk prospects to drive lead generation and customer engagement.
- Created the organization's annual revenue report to provide comprehensive financial insights.
- Developed target sheets for Business Development Executives and sales officials to align with company goals.
- Gathered and analyzed internal data to showcase ongoing strategies, and present findings to the CEO.
- Organized monthly and bi-weekly internal sync-up meetings to evaluate team progress and organizational performance.
Education
B.Tech in Computer Science & Engineering - Computer Science
Lovely Professional University
Phagwara , Punjab05.2024
12th Standard -
St. John's School
Varanasi , Uttar Pradesh05.2019
Skills
- Strategic Sales Planning
- Business Analysis
- Project Management
- Stakeholder Management
- Data Visualization
- Sales Projections
- Data-driven decision-making
- Interpersonal skills
Technical Competencies
Zoho CRM, Lusha, Zoho Projects, Advance Excel, Waalaxy, JIRA, Instantly, GoDaddy, SoGo, MailCow, Tableau, Power BI, Python, SQL, Linux, SDLC, UAT, Quality Assurance, Manual Testing
Timeline
Sales Operations Executive
Kratikal Tech Pvt. Ltd.
12.2024 - Current
Business Development Executive Intern (BDE)
Kratikal Tech Pvt. Ltd.
09.2023 - 12.2024
B.Tech in Computer Science & Engineering - Computer Science
Lovely Professional University
12th Standard -
St. John's School
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