Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Aparna Priya Darshi

Aparna Priya Darshi

Lucknow

Summary

As an accomplished professional with a 4 year track record, I've led teams and managed operations, marketing, and customer service in the Healthcare and Education sectors. I'm eager to contribute my expertise and grow alongside my colleagues.

Overview

6
6
years of professional experience

Work History

Deputy Branch Head

Aakash Educational Services Limited
06.2022 - Current
  • Managing P&L of Aakash Hazratganj, Lucknow
  • Managing operations of 3 branches and successfully driving campaign "student first"
  • Designing SOP's, Organizing feedback sessions and Maintaining data hygiene/queries using QuickSight/Salesforce.
  • Stream lining processes within cross functional verticals: academic, sales, marketing, accounts & admin; etc.
  • Conducting engagement programs every month to increase retention.
  • Focusing on multi-channel marketing (Social media, print media, broadcast media & OOH)
  • Proactively addressed operational risks, reducing issues by 20% based on usage trends.

Relationship Manager

Whitehat Education Technology Private Limited
08.2020 - 04.2022
  • Created SOPs/workflows for the referral team as an early member. Also, trained team members about processes
  • Worked with the logistics team for timely delivery of 800 MacBook as referral gifts and handled dispatch of Amazon referral vouchers worth INR 10 lakhs along with the finance team
  • The referral programme helped to onboard 4000 new customers which led to INR 20 cr revenue in my tenure.
  • Handled 40 parent/student queries daily through Zendesk
  • Provided quick and efficient solutions to parents and students, consistently achieving 100% satisfaction and timely resolution, resulting in strong trust in me as a go-to for their needs.

Center Operations Manager

Cure Fit Healthcare Pvt Ltd
08.2019 - 07.2020
  • Center supervision of 3-4 Cult.fit centers in Mumbai
  • Launched Cult Lokhandwala to generate worth INR 1,40,000 revenue in the first month
  • Generated revenue approx in INR 68,000 during Fit start sale and revenue approx in INR 168,000 during Never Again Sale and Money Back Guarantee offer.
  • Trial to Pack Conversion rate - 85%, New User Experience - 98%. Increased Sales of online PT sessions and Cult live sessions. Ensured regular audits of center and facility, including all supplies and essentials.
  • Interacted well with key customers to build connections and nurture relationships.

Gold Intern

Zomato Media Pvt Ltd
04.2018 - 06.2018


  • Built understanding of restaurants in Rajasthan for Zomato Gold pre-launch leading to 250 restaurant sign-ups
  • Quickly and effectively signed up target merchants for Zomato Gold to ensure a comprehensive selection of restaurants
  • Managed end-to-end client relationships including pitching, contracting, deployment, payment collection, result tracking, and troubleshooting.

Education

PGDM - Marketing & HR

Jaipuria Institute Of Management
Jaipur, RJ

B COM - Commerce

Avadh Girls' Degree College, University Of Lucknow
Lucknow, UP
01-2016

Skills

  • Conflict resolution
  • Process excellence
  • Team Supervision
  • Business Communication
  • Operations Oversight
  • Performance Monitoring
  • KPI Analysis
  • Data Observation
  • Quality Commitment

Accomplishments

  • Rewarded with Letter of Recognition for achieving - 100% CSAT.
  • Launched 2 centers of Cult.fit. Handled 5 centers in total. Developed growth strategies for them.
  • Revenue Generation - approx INR 3,75,000, Cult.fit, Mumbai.
  • ANTHE UP: Highest data collection record of 15000 in Lucknow.

Timeline

Deputy Branch Head

Aakash Educational Services Limited
06.2022 - Current

Relationship Manager

Whitehat Education Technology Private Limited
08.2020 - 04.2022

Center Operations Manager

Cure Fit Healthcare Pvt Ltd
08.2019 - 07.2020

Gold Intern

Zomato Media Pvt Ltd
04.2018 - 06.2018

PGDM - Marketing & HR

Jaipuria Institute Of Management

B COM - Commerce

Avadh Girls' Degree College, University Of Lucknow

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Aparna Priya Darshi