APARNA V NAIR
SEO Expert
Norra Fisckebacksvagen 28A, Vastra Frolunda, Göteborg
Summary
A Marketing Professional with over 5 years of experience in the areas of: Search Engine Optimization, Wordpress, Website Optimization, Content marketing, SMO, PPC with Google ads, Google Analytics, Schema markup, Off-Page, SEMrush, Google Search Console, Facebook ads & Linkedin ads.
Implemented new competitive analysis and consumer trend reports to increase quarterly sales by 15%.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Sr.SEO Analyst
Sekitech
Dubai
01.2022 - Current
- Drive marketing campaigns for lead generation
- Analyze market trends/research/model, customer segmentation, customer journey analysis, content/digital marketing
- Stayed up-to-date on evolving SEO trends practices and guideline
- Troubleshoot poor rankings and develop improvement strategies
- Utilize keyword research tools to track progress and performance
- On-page & Off-page optimization
- Social media content marketing
Sr.SEO Analyst
ZaranTech Software Pvt.ltd
Bangalore
11.2020 - 01.2022
- Monitor effectiveness of SEO and marketing programs in terms of traffic
- Optimize keyword use and effectiveness
- Troubleshoot poor rankings and develop improvement strategies
- Utilize keyword research tools to track progress and performance
- On-page & Off-page optimization
SEO Analyst/SEO Executive
TECHBULL LLP
Surat
02.2018 - 08.2020
- Skilled in marketing the clients’ business to achieve objectives such as lead generation, high online visibility, online brand positioning and online reputation management
- Experience in handling clients for overall digital marketing strategies involving SEO, SMO, PPC Content Management, Landing-Page Optimization, Link-Building and soon
- Analytical, meticulous and quality-oriented professional with an eyes for detail
- Stayed up-to-date on evolving SEO trends practices and guideline
Software testing engineer/QTP engineer
Unitybees
Ernakulam
12.2015 - 01.2017
- Over one year of experience in Software Testing of Client/Server and Web based Applications
- Well-versed with all stages of Software Development Life Cycle(SDLC) and Software Testing Life Cycle (STLC)
- Expertise in analyzing the results and reporting Suggestions and defects
- Good Exposure on Bug Life Cycle
- Extensively used automated test tool like QTP for Functional and Regression Testing
- Accomplishments
- Client appreciation from Daylili , UAE
- Academic projects
- Description: Droid Spector is an Android Application which helps in activity monitoring, location tracking, communication and browsing history analysis system features to meet the requirements of an employer/Parent/Manager to monitor their Employees/Children/Subordinates
- In this Android application, it tracks all the activities performed by the phone such as the calls messages sent, browser history etc
- After installation of the app, the exact location and usage information from the monitored android phone will be uploaded / notified to central server
- It gives the large number of innovative features that help in monitoring any android phone at any location.
Education
Bachelor - Information technology
B.Tech - Information Technology
Adishankara Institute of Technology, Mahatma Gandhi University
Kochi, Kerala, India 08.2011 - 07.2015
B.Tech - I.T
MGU
Skills
Google Analytics
Certification
Google ads
Timeline
Sr.SEO Analyst
Sekitech
01.2022 - Current
Sr.SEO Analyst
ZaranTech Software Pvt.ltd
11.2020 - 01.2022
SEO Analyst/SEO Executive
TECHBULL LLP
02.2018 - 08.2020
Software testing engineer/QTP engineer
Unitybees
12.2015 - 01.2017
B.Tech - Information Technology
Adishankara Institute of Technology, Mahatma Gandhi University
08.2011 - 07.2015
Bachelor - Information technology
B.Tech - I.T
MGU