Apeksha Talesara
Mumbai
Summary
Chartered Accountant with 10+ years of progressive experience across Online Business Expansion, Regional Commercial Leadership, Order-to-Cash transformation, GST optimization, and Business Finance partnering. Proven ability to scale businesses, lead multi-state expansions, clean up complex balance sheets, and partner with Sales, Marketing, and Media at leadership level. Currently operating as General Manager, driving profitable growth, governance, and strategic decision-making.
Overview
12
12
years of professional experience
Work History
GM -Business Finance Lead- Sales Marketing & Media
Godrej Consumer Products Limited
Mumbai
04.2025 - Current
- Own end-to-end P&L management for assigned categories, covering revenue, margins, trade spends, and marketing investments.
- Partnered with Sales, Marketing, and Media to define growth priorities, profitability levers, and resource allocation, aligning efforts for maximum impact.
- Drove category-level financial planning, translating business priorities into topline, margin, and working capital outcomes to support strategic goals.
- Lead annual plans, rolling forecasts, and scenario analysis to support agile decision-making.
- Evaluate pricing, promotions, schemes, and media ROI, balancing competitiveness with margin and return objectives.
- Enabled cross-functional execution and strengthened financial governance and decision frameworks to enhance collaboration and accountability.
- Act as a trusted advisor to senior leadership, providing insights, risks, and recommendations.
DGM - Order to Cash Lead -India and Other Markets
Godrej Consumer Products Limited
Mumbai
04.2024 - 03.2025
- Took over dual leadership of OTC and GST Transformation following leadership transition, ensuring zero business disruption during a critical period.
- Successfully led South Africa market transition under challenging conditions, demonstrating strong resilience and alignment with global leadership.
- Closed legacy reconciliations across 20+ distributor chains, including long-pending key accounts and recovered lost cash/Income 1.25Cr
- Reduced open line items from ~100,000 to ~10,000, strengthening balance sheet hygiene and closure discipline.
- Delivered GST accumulation reduction of ~₹40 Cr through root-cause analysis and pricing corrections.
- Reduced potential cash outflow of ~₹20 Cr by correcting factory output and downstream GST impact.
- Closed GST ISD notice of ~₹240 Cr with zero impact on P&L, mitigating significant regulatory and financial risk.
- Drove ECL reduction, exceeding expectations and directly improving reported financial results.
- Identified and executed cash flow initiatives delivering ~₹30 Cr annualized impact.
- Led and stabilized the team during transition, embedding Godrej leadership values and ways of working.
DGM -Regional Commercial Manager - West
Godrej Consumer Products Limited
Mumbai
08.2022 - 03.2024
- Led commercial finance and regional business partnership for the West division.
- Supported Sales leadership on pricing, schemes, customer profitability, and revenue growth initiatives.
- Owned regional P&L, forecasts, MIS, and variance analysis.
- Improved working capital performance and credit discipline through focused interventions.
- Built strong cross-functional alignment between Sales, Supply Chain, and Finance.
Business Development Manager
RC
Mumbai
01.2017 - 07.2022
- Scaled the online business from approximately ₹50 Cr to approximately ₹100 Cr, delivering sustained growth.
- Expanded operations from one state to nine states in India, including the launch of a new Consumer Electronics vertical.
- Managed sales and inventory across Amazon, Flipkart, and other e-commerce platforms, improving sell-through and availability.
- Led annual, seasonal, monthly, and weekly sales planning, ensuring demand-supply alignment.
- Acted as single point of contact (SPOC) for OEMs including Samsung, Whirlpool, and other electronics majors for procurement, forecasts, POs, and sales coordination.
- Streamlined processes to reduce turnaround time and support scalable growth.
- Built strong hands-on expertise in driving online sales across multiple platforms.
Articleship
Ernst & Young (EY)
Mumbai
01.2014 - 01.2017
- Handled various tax-related assignments
Education
CHARTERED ACCOUNTANT - First Attempt
ICAI
01.2016
SOPHIA SR. SEC. SCHOOL -
01.2012
Skills
- Financial analysis
- Revenue forecasting
- Strategic partnership
- Cross-functional collaboration
- Commercial finance
- Cost reductions
- Process improvements
Timeline
GM -Business Finance Lead- Sales Marketing & Media
Godrej Consumer Products Limited
04.2025 - Current
DGM - Order to Cash Lead -India and Other Markets
Godrej Consumer Products Limited
04.2024 - 03.2025
DGM -Regional Commercial Manager - West
Godrej Consumer Products Limited
08.2022 - 03.2024
Business Development Manager
RC
01.2017 - 07.2022
Articleship
Ernst & Young (EY)
01.2014 - 01.2017
CHARTERED ACCOUNTANT - First Attempt
ICAI