Madhumita Aich
Summary
Dynamic marketing and business development professional. Expertise in crafting impactful marketing strategies and building strong client relationships, utilizing skills in SAP and effective teamwork. Recognized for enhancing customer engagement and loyalty, leading to substantial improvements in outreach initiatives. Aiming to leverage experience to drive innovative solutions in a forward-thinking organization.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Marketing Executive
Rungta Educational Foundation
02.2025 - Current
- Provided guidance and support to prospective students on the admissions process.
- Reviewed applications, evaluated transcripts, and made decisions regarding admission status.
- Advised students on course selection and academic pathways.
Relationship Manager
Bajaj Allianz Life
01.2024 - 03.2025
- Generated leads and facilitated conversions.
- Coordinated email campaigns to generate leads and increase engagement with existing customers.
- Identified customer needs, developed customized solutions, and provided knowledgeable advice.
- Developed and maintained strong relationships with clients to ensure satisfaction and loyalty.
Marketing Analyst Intern
Bikaji Foods International Ltd.
02.2023 - 01.2024
- Developed and maintained marketing materials, such as brochures, flyers, and presentations.
- Created reports on customer trends and market research.
- Conducted surveys to assess customer satisfaction levels and identify areas of improvement.
- Recommended best practices for optimizing digital advertising campaigns.
- Compiled data on customer demographics, preferences, needs, and buying habits.
- Conducted customer surveys to gather feedback about products and services.
Process Executive (Data) - Intern
Augtech Nextwealth IT Services Pvt. Ltd.
04.2023 - 11.2023
- Evaluated and analyzed existing processes for optimization opportunities.
- Refined datasets through accurate annotations.
- Demonstrated proficiency across various languages.
Marketing Intern
Bhilai Steel Plant - SAIL
07.2022 - 08.2022
- Engaged in steel industry operations.
- Enhanced operational efficiency using SAP.
- Operated within a monopolistic agreement with Indian Railways.
- Researched competitors' marketing strategies and tactics.
Sales and Marketing Intern
IFORTIS WORLDWIDE
06.2022 - 08.2022
- Collaborated with sales and marketing teams to develop strategies for customer outreach.
- Managed databases of contacts, leads, prospects, and customers.
- Managed outbound sales calls to generate leads.
Education
MBA - Marketing And Data Analytics
Amity University
Raipur, Chhattisgarh06-2023
B.com - Commerce
GD Rungta College of Science And Technology
Bhilai06-2021
HSC (CBSE) -
Krishna Public School
03-2018
SSC (CBSE) -
Krishna Public School
03-2016
Skills
- Marketing and promotion
- Teamwork and collaboration
- Sales
- Communication
- MS Excel
- MS PowerPoint
- MS Word
- MS Teams
- Business Development
- Research and analysis
- SAP
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Bengali
Proficient (C2)
C2
French
Beginner
A1
Certification
- Brand Management
- Digital Marketing
- Sales and Distribution
- Business Analytics with Excel
Accomplishments
- Sprint and Sprint Zonal Head Club
- Race and Race Zonal Head Club
- Fourth position in national level hackathon
- Achieved nationl and international trips on 200% of target
Projects
PUPA Live Hackathon
- Worked on live project organized by Mentorsity (Kolkata)
- National level winner in analyst hackathon
- Bagged fourth position in top five
Interests
- Community service and Charity work
- Cooking
- Listening Music
Timeline
Senior Marketing Executive
Rungta Educational Foundation
02.2025 - Current
Relationship Manager
Bajaj Allianz Life
01.2024 - 03.2025
Process Executive (Data) - Intern
Augtech Nextwealth IT Services Pvt. Ltd.
04.2023 - 11.2023
Marketing Analyst Intern
Bikaji Foods International Ltd.
02.2023 - 01.2024
Marketing Intern
Bhilai Steel Plant - SAIL
07.2022 - 08.2022
Sales and Marketing Intern
IFORTIS WORLDWIDE
06.2022 - 08.2022
MBA - Marketing And Data Analytics
Amity University
B.com - Commerce
GD Rungta College of Science And Technology
HSC (CBSE) -
Krishna Public School
SSC (CBSE) -
Krishna Public School
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