Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Apoorva Tiwari

Apoorva Tiwari

Mumbai

Summary

A storyteller with 4 years of experience in multi-dimensional projects ranging from brand & song promotions, creative conceptualization & viral content strategy, to music supervision and artist management.

A Gen-Z, in love with old-school stories &, enjoys telling them using the new-gen lingo!

Overview

4
4
years of professional experience

Work History

Content Creator & Conceptualizer

Freelance
07.2018 - Current
  • Created and conceptualized engaging content for Chilsag Media, while coordinating with the music production team; also did music supervision and wrote 20+ original songs released in partnership with labels like Zee Music, Times Music among others
  • Created topical meme-songs, a coulpe of which went semi-viral
  • Utilized exceptional writing, editing and proofreading skills to produce engaging content for Blued- a dating app ; Wrote a promotional song for innovative promotion of the same.
  • Developed engaging copies, slogans while maintaining brand voice and adhering to the guidelines for campaigns & initiatives of the Uttar Pradesh Government (Mission Shakti-2021 & Mahakumbh-2019)

Creative Supervisor & Writer

One Media
08.2021 - 03.2022
  • Executed and coordinated engaging social media campaigns for brand promotion through influencer marketing for brands like Citibank, Gaana, MX Player.
  • Strategized , executed and monitored song promotion campaigns for some of the biggest labels including, Sony Music,Saregama, etc.
  • On-boarded influencers by providing them social media growth and engaging campaigns.
  • Managed content across multiple platforms for widest audience reach.
  • Organized, prioritized and managed multiple projects according to dedicated release schedule.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Managed competing deadlines with efficiency.
  • Consulted with editors & animators to shape story and eliminate any errors.
  • Cultivated social media following across 2 platforms with more than 150k+ total followers.

Education

Masters - Psychology

Banaras Hindu University
Varanasi
06.2021

Bachelor of Arts - Psychology , Public Administration

University of Lucknow
06.2019

Skills

  • Brand promotions
  • Original content creation
  • Songwriting
  • Script development
  • Viral content strategy
  • Artist growth and management
  • Social Media Strategy
  • Influencer marketing
  • Copywriting
  • Proficient vocabulary in Hindi, English & Urdu
  • Advertising Copy
  • Creative Thinking

Languages

Hindi
Advanced (C1)
English
Upper intermediate (B2)

Timeline

Creative Supervisor & Writer

One Media
08.2021 - 03.2022

Content Creator & Conceptualizer

Freelance
07.2018 - Current

Masters - Psychology

Banaras Hindu University

Bachelor of Arts - Psychology , Public Administration

University of Lucknow
Apoorva Tiwari