Apoorva Gayathri R
Hyderabad
Summary
Dynamic and goal oriented Brand Marketing and Sales professional with around 4 years of experience in Brand Strategy, Brand Budgeting, Project Management, Sales Improvement Strategy, Marketing and mapping of new business opportunities.
Client-focused and organized professional with diverse experience in customer service, business management and project coordination. Collaborative communicator to quickly build relationships with both clients and business audiences. Known for innovation and creative problem-solving abilities to address business challenges. Hardworking employee with customer service, multitasking and time management abilities. Devoted to giving every customer a positive and memorable experience.
Overview
7
7
years of professional experience
Work History
Business Head – Sales and Marketing
Cubic Associates Pvt.Ltd
12.2023 - Current
- The role at Cubic Associates included a broad range of tasks aimed at driving revenue, enhancing brand visibility, clientele management, acquisition of new business, handling the marketing communication for social media presence, ensuring that the design team is in coordination with the execution team for timely delivery of projects and so on
- As a marketing head, was coordinating with the outsourced digital marketing team to create content for social media marketing, advertising and was constantly monitoring google ad words, SEO, the budgets for driving new leads
- Revolutionized market share, profitability, and customer satisfaction by introducing innovative quotation formats and elevating sales pitches with visually captivating elements, thus enhancing engagement and conversion rates.
- Played a key role in ensuring that company generated revenue from existing clients through referrals
- As the company is growing, played a pivotal role by recruiting architects, project managers, site supervisors required as there was a lot of attrition in the company
- The Parent company Cubic Lifespaces is into real estate industry, was involved in marketing and sale of a project at Secunderabad.
Business Development Manager
W Design Studio
07.2023 - 11.2023
- Constant meeting with potential clients for sale closures with respect to interior designing
- Market research to identify new businesses and improvising the sales pitch as per the industry requirements
- Handling Digital marketing by coordinating with the social media agency to achieve our marketing goals
- Overall, handle the existing and new accounts/ clients of W Design Studio.
Senior Relationship Executive
Homelane Interiors
03.2023 - 06.2023
- Connect with clients who are looking for Home Interiors
- Arrange for a showroom visit and give them a complete walkthrough and make them understand the core material and product offerings
- Post design discussion with the designer; persuade them to be on boarded with Homelane
- Maintain a good rapport throughout the project and have to influence them for referrals as well.
- Won the New Hire Rock star award by achieving a sale of Rs.57 lakhs in the first month (Pan-India)
Assistant Manager Branding
Casagrand Builder Pvt Ltd.
01.2020 - 01.2022
- Conducted market research to analyze the trend in customer walk-ins for real estate project launches
- Engaged with customers (existing and cancelled) regarding their needs and preferences while purchasing a property, reasons for cancellation and how to make our sales more efficient
- Handled the Cancellation Mela held by Casagrand Builders Pvt Ltd at Hotel Ramada Plaza Guindy Chennai
- I was responsible to convert lost customers back into the company’s fold and successfully achieved a 55% conversion
- Handled video shoots including script writing for television commercials and website branding
- Handled advertisements for print media and radio
- Based on my performance as Assistant Brand manager, additional responsibility was given to handle the brand for 5 subsidiaries of Casagrand Builders Pvt Ltd within 7 months of joining the organization
- Ensured that ATL and BTL marketing was undertaken at right intervals for the Casagrand subsidiaries
- Engaged internally and coordinated with an external agency for website development
- Recognized with a special initiative award for Brand Awareness strategy while launching a new Real estate project by Casagrand Builders Pvt Ltd
- Involved in building the brand for launching Casagrand International school
- Responsible for the project from logo creation to execution of various marketing collaterals (uniform design, hoardings, brochures, website, etc.) and reported to the Managing director directly
- Coordinated between the company and external agency to get the marketing collaterals executed for Casagrand projects and sister concerns.
Article Assistant
ASA & Associates
01.2017 - 01.2019
- Worked as an article assistant for 2 years at a firm under assurance division.
Education
MBA - Finance And Marketing
Chennai Business School
Chennai 08-2020
Bachelor of Arts - Accounting And Finance
KRMMC - Madras University
Chennai 05-2016
Skills
- MS Office
- Tally
- Business Development
- Business Planning
- Client relationships management
- Sales Forecasting
- Market Planning
- Contract Negotiation
- Customer Acquisition
- Cost Control
- Brand Management
- Marketing and communications
- Content creation
- Revenue Forecasting
- Team player with good communication skills and eye for detail
Accomplishments
- Assistant School Captain
- General Secretary of Kumararani Meena Muthiah College
- Participated and won in inter college oratorical and debate competitions
- Won the Toast Masters title for a topic on Women Empowerment which had participants from 25 colleges across India
Languages
- English
- Hindi
- Tamil
- Telugu
Affiliations
Professional Bharathanatyam Dancer and holder of black belt in karate.
Inclined towards Dance, Music
Passionate about travel and exploration
Timeline
Business Head – Sales and Marketing
Cubic Associates Pvt.Ltd
12.2023 - Current
Business Development Manager
W Design Studio
07.2023 - 11.2023
Senior Relationship Executive
Homelane Interiors
03.2023 - 06.2023
Assistant Manager Branding
Casagrand Builder Pvt Ltd.
01.2020 - 01.2022
Article Assistant
ASA & Associates
01.2017 - 01.2019
MBA - Finance And Marketing
Chennai Business School
Bachelor of Arts - Accounting And Finance
KRMMC - Madras University
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